Tourism Industry , strategy analysis , Business plan , Group activity

1. PRESENTED BY,
GROUP NO: 3

2. • A Tourism Industry may be defined as a
group or cluster of small firms which
deals in providing attractive and
affordable holiday packages to its
customers, either within a state, country
or at international level.

3. Its boom time for India’s tourism and
hospitality sector.
A 5,000 year history , culture ,religion
and alternative medicine fascinate both
budget and luxury travelers alike.
The focus of the industries on the “Atithi
Devo Bhavah”campaign, targeted at the
inbound foreign tourists in the country.
Translated literally this means “Guest is
God”.

4.  Perishability: the products/services in the
tourism industry are consumed as they are
produced.
 Inconsistency: products of the tourism
industry always differ. Even the same hotel
room in the same week with the same
weather can be perceived differently due to
the mode of the chef.
 Investment and immobility: talking about
hotels and other accommodations there is
usually a big capital lockup in the assets.

5.  People oriented: tourism industry entirely
depends on people. The interaction between the
staff and customers determines perceived
product quality.
 Inseparability: most travel products are first sold
and produced and consumed at same time. This
is an aspect which clearly set tourism apart from
tangible products.
 Intangibility: tourism products are intangible.
 Inflexibility: travel products are fairly inflexible
In terms of fluctuation
 Imitaility: offers and products by tourism
industry are easy to copy.

7. Incredible India – Under this program
the govt create promotes India through
various integrated marketing programs.
Atithie Devo Bhava – Under this
program the govt create awareness
among Indian people who come in
contact with the tourist.
Various Infrastructure building
initiatives.
Encourage religious tourism.

8. STRENGTHS
• Pleasant Weather .
• Ideal Geographical location.
• Good Image of the Company.
• Good Hospitality.

9. • Lack of proper Marketing &
Advertisement.
• Dependency on Third Party.
• Lack of adequate Infrastructural support.
• Funds constraining the development of
region.

10. The concept of holiday is gaining
popularity in India among various
classes of people.
Increased disposable incomes of the
Indian middle class.
Adventure sports & trekking.
Eco-tourism is gaining popularity.

11. Stiff Competition among various
Tourism Industry.
Environmental factors also impose a
threat.
Exploration of new tourist spots and
hubs.

12. • It lay emphasis on the use of complex
and sophisticated technology in order to
promote and market tourism industry.
• The use of mass media, internet,
magazines and presentations so as to
advertise the company.
• Providing customers with easy payment
facility via online and use of credit cards
and wi-fi facility on the go, easy recharge
of mobile phones etc.

13. India’s GDP will exceed
Italy’s in 2020,
France’s in 2020
Germany’s in 2025 and
Japan’s in 2035
Goldman Sachs Projections (US 2003 $ Billion)

14. According to World Tourism
Organization estimates, India will lead in
South Asia with 8.9 million arrivals by
2020
India is poised to emerge as the 2nd
fastest growing (8.8%) tourism economy
in the world over 2005-14 according to
the World Travel & Tourism council.

15. • It includes those factors which have to be
followed strictly by law (both; the
customer & the tourism department).
• Issues related to conservation of
Environmental laws and regulations, issue
of tourist visas to international
customers, holding of license by the
tourism company , rules & regulations
etc.

16.  Tourism in India is the largest service industry,
with a contribution of 6.23% to the National
GDP and 8.78% of the total employment in India.
 India witnesses more than 17.9 million annual
foreign tourist arrivals and 740 million domestic
tourism visits. The tourism industry in India
generated about 100 US$ billion in 2008 and that
is expected to increase to US$275.5 billion by
2018 at a 9.4% annual growth rate.
 In the year 2010, 17.9 million foreign tourists
visited India. Majority of foreign tourists come
from USA and UK.

17. Tourism creates jobs for local people.
 It also increases the income of other businesses
that supply the tourism industry.
Tourism is important to the economy of both
rich and poor countries e.g. tourism in France
generated 35 million euros In 2006 and 2
million jobs.
Poorer countries tend to be more dependant on
income from tourism than richer ones.

18.  Health tourism
 Sports tourism
 Educational tourism
 Beach tourism
 Backwater tourism
 Leisure tourism
 Adventure tourism

19. Incredible India! :- AAMIR KHAN.
(Brand Ambassador)
Gujarat Tourism :- AMITABH
BACHCHAN. (B.Amb)
Kingdom of Dreams:- SHAHRUKH
KHAN. (B.Amb)
Goa Tourism:- PRACHI DESAI.
(B.Amb)
Kerala Tourism:- Govt. of Kerala
(Incredible India!).

22.  Thomas cook india
 Cox & kings
 SOTC
 Yatra.com
 Makemytrip
 Travelguru
 Cleartrip
 Expedia
 Akbar travels

23.  Cox & Kings is the longest established travel
company in the world.
 Its distinguished history began in 1758 when
it was appointed as general agents to the
regiment of Foot Guards in India under the
command of Lord Ligonier.
 Duniya dekho & bharath dekho are important
Indian works

24.  Thomas Cook (India) Ltd is the leading
integrated travel and travel related financial
services company in the country offering a
broad spectrum of services that include
Foreign Exchange, Corporate Travel, MICE,
Leisure Travel, Insurance, Visa & Passport
services and E-Business.
 The company set up its first office in India in
1881.

25.  Yatra Online Pvt. Ltd. is a smart travel
company providing information, pricing,
availability and booking facility for air travel,
hotels, buses and car rentals across 5000
large cities and small rural areas around the
globe.
 As an online travel company, Yatra.com acts
as a complete tour planner for travelers and
is a one-stop shop for every travel need.