This was a presentation of 10 important trends (developed with Michele Bowman and Sandy Burchsted) that are changing the way people are finding, creating, and using information. They are trends that libraries need to consider as they seek to create new information products and services.

1. Think Tank Trends
with Stacey Aldrich
April 21, 2009

2. Statewide Reference Project Update
INTRO
Over the past several months, we have been creating a plan for rethinking and retooling the Statewide Reference
model. Our plan has been built on past surveys and studies, and is designed to gather more data to complete our
understanding of information usage, and to create a process that will help us truly innovate how we can best provide
information services to our communities.
THE PLAN
STAGE 1 STAGE 2 STAGE 3 STAGE 4 STAGE 5
APRIL 2008 CLA 2008 END 2008-2009
DEC-MARCH 2008 FALL 2008
THINK TANK PREP STATEWIDE INPUT BUILDING IT
DATA COLLECTION THINK TANK
•!Think Tank Creators •!Participants from •!Presentations at CLA •!A Builders Group will
•!ZOGBY polls to
group to meet with across the state will and other venues will be formed to analyze the
understand how
futurist facilitators to gather for 1 ! days to be given to share data feedback from the input
Californians find
design a statewide think about information and the 3 scenarios. sessions, and to develop
and use info.
reference think tank trends and data, and an action plan for creating
process. create 3 scenarios for •!Input from participants the new statewide
•!Poll I via email was
what statewide ref. will be gathered. They reference model.
completed in
•!This group will also could become. will be asked to identify
January 2008
look at all of the data what scenarios or pieces
gathered relating to of scenarios they think
•!Poll 2 link via library
statewide ref., and would be most beneficial
websites statewide NEXT
develop new to all.
to be completed in STEP
combinations to help MAKING
March 2008.
the think tank be more IT HAPPEN
informed.

3. ? ?
5 Questions
?
Scouting today for clues for
?
tomorrow
?

4. Questions to ponder
1. How do people know things? (thank you Ann Feeney)
2. How do people find & use information?
3. What is community?
4. What is learning?
5. What is leisure and entertainment?

5. “The future is already here, it’s just unevenly distributed.”
William Gibson

6. Trends

9. Global
Local

12. This is Bob.
He’s 4, friendly,
= belongs to Betty at
410-9987

17. JARGON WATCH
Patternicity n. “The tendency to find patterns where there
are none. According to a recent study, evolution favors
patternicity because it’s safer to detect false threat than to
ignore a real one and become a bogeyman’s lunch meat.”
Jonathan Keats(jargon@wired.com)
Wired May 2009

18. What are the opportunities?

19. Thank you!
Twitter: Librarychica
email: saldrich@library.ca.gov