1. PERSONAL BRAND EXPLORATION
Lewis J Valentin
Project & Portfolio I: Week 1
September 2nd, 2023

2. IDENTITY
Picture of You
Goes Here
My name is Lewis James Valentin I am 33 from
Upstate New York, I believe what makes me unique
is my outlook and attitude toward any situation,
whether the situation is good or bad I think I’m
always able to take constructive criticism very well
and keep a clear head, focus on the goal no matter
what to complete whatever the goal is. My only
other professional experience other than school is
cooking and managing restaurants for around 20
years now and I feel like that experience has
prepared me to work very well with teams and learn
to accept and reason with others well, while
working together in a fast-paced hectic atmosphere
to complete every goal we set out to achieve.
”Respect is not given, it is earned, god dog it”
stated by Brian Dawkins and it is one statement
that is a staple in my life.

3. PROFESSION
Potential Job Titles:
• Film and Video Editor
• Media Programming Director
• News Analyst Reporter or
Journalist
The Royalty Brand Architype suits
me for having the same ideology of
mindfulness of others around you
while inspiring others to be and
work like you for the success that
you have. Along with having the
ability to be articulate and lead
others efficiently.
Creation and Production for Media and Broadcasting
Picture Relevant
to Your Industry
Goes Here

4. PEOPLE]aqwsq ` `qasw ` qsw`q1we321``q1 w2erfwq1``q
TARGET AUDIENCE
Gary Weitman
Outreach Plan:
• Create an intro video to send in explaining my
credentials and why I believe the company would
benefit from hiring me.
• Sending the recorded video via email through their
company email.
• If I do not hear anything within a week of sending it, I
will contact the communications department via
telephone and ask to speak with Mr.Weitman directly.
PROFILE
PICTURE
EVP&Chief Communications
Officer at Nexstar TV
Jon Arvedon
Outreach Plan:
• I will create a portfolio showcasing my story-writing
skills from past assignments.
• Will send a portfolio via email with a cover letter
explaining why I would be a valuable asset.
• Within seven days of sending if no reply, I will call the
company directly to speak with Mr.Arvedon.
PROFILE
PICTURE
Managing Editor at CBR
News and Comics
Jeb Terry Jr.
Outreach Plan:
• Create a video profile showcasing the video production
and recording skills of the sportscasting stories I
created.
• Will send with cover letter to Mr.Terry’s company
email.
• Within a week to 10 days I would follow up with a phone
PROFILE
PICTURE Chief Executive Officer &
President at Cosm

5. GOALS
• Within a couple of months after graduating I’m going
to increase my online presence, buy my domain
name, grow my online brand to be noticeable, and
find my niche in the market in my profession to
conquer. I will increase my online connections and
presence overall by %25 by September 7th, 2024
Mid Term: (YEAR)
• Create an online reporting company covering all
sports and sports content that appeals to a certain
demographic by appealing to their personal interests.
I will create and develop different segments to
broadcast and will be introducing the channel on
September 7th, 2025
Long Term:(YEAR)
• Growing my company and expanding on my network
reach, securing sponsors and advertising to my
channel, and developing meaningful professional
relationships within my work field. I will develop a
professional connection with other media companies
and implement successful strategies based on what

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Leadership
SOFT
HARD
Novice / Adept / Expert
Word processing hardware Novice / Adept / Expert
Spreadsheet software Novice / Adept / Expert
Operating system software Novice / Adept / Expert
Graphic and photo imaging
SOFT
HARD
Novice / Adept / Expert
Presentation software Novice / Adept / Expert
Music and sound editing Novice / Adept / Expert
Video Creation and Editing Novice / Adept / Expert

7. I promise to deliver captivating content that engages audiences with insightful
compelling stories, analysis and truth, creating an exceptional viewing
experience with lasting value for both current and future audiences, along with
establishing a strong reputation for my industry brand.
PROMISE

8. CREDENTIALS
Work Experience:
• Assistant Restaurant Management,
BurgerFi Inc., Saratoga Springs
• Sous Chef, Javiers Saratoga Springs
• Cook, The Wind-Chill Factory, Ballston
Spa
Education:
• New York Servsafe food safety course,
Servsafe National Restaurant Association
• Servsafe Certificate program, 2017
Awards:
• Serv Safe Kitchen Certification
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Lukas Kaiser
Industry Experience:
• SVP of Content Westbrook
Inc.
Education:
• New York University
• University School of Milwaukee
• Bachelor of Arts
Leadership Experience:
• SVP Content, Westbrook Media.
• VP, Creative Director of Viacom.
Skills and Proficiencies:
• Writer – 5 endorsements
• Final Cut Pro- 38 endorsements
• Adobe Creative Suite- 21 endorsements
Lewis J Valentin
Overall Online Presence:
• 10,341 followers, the Banner image is customized, the
Headshot is professional, and the profile is adequately
detailed. No published articles. Active on multiple social
media sights. URL not customized.
• Grade: Superior 83% out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Adobe Creative Cloud.
Education:
• Student @ Fullsail Bachelor Degree in Science of
Sportscasting.
Leadership Experience:
• Management experience
• Customer relations experience
Skills and Proficiencies:
• Adobe Photoshop
• Microsoft PowerPoint
• Adobe After Effects
Overall Online Presence:
• 0 connections. banner image is customized, headshot
is professional, profile is vague, no published articles,
is active on social media, Linkedin URL not customized.
• Grade: Poor, %10 out of 100

10. COMPETITION
Jamari Morgan
Noteworthy Experience:
• Sportswriter, Scrimmage Sports Blog
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Sports Editor, Bottom Line
News
Education:
• Frostburg State University Bachelor of Science-BS
Journalism
Skills and Proficiencies:
• Digital Journalism- 2 endorsements
• Sports Coverage- 0 endorsements
• Digital Publishing- 0 endorsements
Overall Online Presence:
• 34 connections, banner image is customized, headshot
is professional, profile is detailed and no published
articles, is on other platforms, their LinkedIn URL is
customized.
• Grade: Average 15
Industry Experience:
• Student
Education:
• Fullsail Student, Bachelor in Science of Sportscasting
Leadership Experience:
• Restaurant Management
• Customer Relations
Skills and Proficiencies:
• Adobe Photoshop
• Microsoft PowerPoint
• Adobe After Affects
Overall Online Presence:
• No connections Banner customized, headshot is
professional, minimal detail in profile and no published
articles, Linkedin URL is not custom.
• Grade: Poor 5

11. BRAND POSITION
Interacting with me is an emotional investment that yields
immeasurable benefits to others. As a brand, I embody
truthfulness, hard work, dedication, and loyalty. Choosing to
engage with me means surrounding yourself yourself with
someone who consistently delivers on commitments and goes
the extra mile. When you hire me you will get a talented
individual whose honesty and tireless work ethic separate me
from the pack and also a strong employee who genuinely
cares the success of the company and others around them. As
well as being a truthful level headed personality.
BIG LEW

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Online News Association.
‣ November 2024
• Society Of Professional Journalists
‣ January 2025
• Sports Marketing Association
‣ February 2025
Digital Marketing
• Primary Content: I will create exciting entertaining content
that will captivate audiences and showcase my ability to
create and tell interesting stories with my content.
• Primary Tools: The social media tools I will mostly be
focusing on will mostly consist of Youtube, along with Ticktok,
and Twitter now known as (X).
• Website: I will use my portfolios to showcase my intense
storytelling and entertaining videos mixed with audio podcasts
and exciting different topics.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor that shares the same hardworking
values and loyalty and commitment that I have, the
mentor I will seek will be someone that can help lift me
to the next level of my life and career. along with
Jan.2025
Formal Education
• Science in Sportscasting 10/2025
Technical Skills
• Audio Editing- Linkedin Learning, 02/25
• Video graphics and editing- Linkedin Learning, 04/25
• Excel Essential Training- Linkedin Learning , 06/25
Soft Skills
• Problem solving skills – Linkedin Learning, 08/25
• Networking- Linkedin Learning, 10/25
• Communication Skills- Linkedin Learning 12/25

14. Lewis J Valentin
Do u know how hard it is to find honest, trustworthy dependable employees?
I do because I’ve been on the opposite side of the aisle but in the restaurant
management field, trust and honesty are cornerstones of my work ethic. My
current employer recently sat me down telling me how much of a rarity it is
to be able to hire someone like myself with my drive and hard work going
above and beyond while being able to block out and ignore all the day-to-
day drama people drag with them to work and drag out to others. I am that
1-1,000,000 unicorn of an employee who will always go above and beyond
for the team.
Picture of You
Goes Here

15. REFERENCES
Images
Gary Weitman Image.; 2019. https://www.nexstar.tv/wp-content/uploads/2019/08/GaryWeitman_BG.jpg
Jeb Terry Jr. Image.; 2008. https://www.linkedin.com/in/jebterry/
Kaiser L. Lukas Kaiser Image.; 2005. https://www.linkedin.com/in/lukas-kaiser-0680431/overlay/photo/
Morgan J. Jamari Morgan Image.; 2020. https://www.linkedin.com/in/jamari-morgan-4557941a3/
TouchBistro.com. How to Design a Commercial Kitchen Layout for Your Restaurant.; 2021. https://www.touchbistro.com/wp-
content/uploads/2021/09/commercial-kitchen-layout-design-for-restaurants-thumbnail.jpg
Twitter.com [@JonArvedon]. Jon Arvedon Image.; 2011. https://twitter.com/JonArvedon/photo
Resources
New York Training: 27-4011.00 - Audio and video technicians. (n.d.). https://www.onetonline.org/link/localtraining/27-4011.00?st=NY
27-4032.00 - Film and video Editors. (n.d.). https://www.onetonline.org/link/summary/27-4032.00
LinkedIn Learning with Lynda: Online Training Courses for Creative, Technology, Business Skills. (n.d.). LinkedIn Learning With Lynda:
Online Training Courses for Creative, Technology, Business Skills. https://linkedinlearning.com/
National Certifications: 27-2012.03 - Media Programming Directors. https://www.onetonline.org/link/localcert/27-2012.03