2. THE ORIGINAL CAMPAIGNS
I have based my campaign upon is a mixture between the London Cycling
Campaign and the Governments THINK Cycling.
London Cycling Campaign
www.lcc.org.uk
THINK Cycling
think.direct.gov.uk/cycling.html
3. LONDON CYCLING CAMPAIGN
They are a 12,000-strong membership charity, making sure that everyone
who cycles, or wants to cycle, has a voice in Greater London.
4. THINK CYCLING
THINK! Is a government based campaign and is working in partnership with
Transport for London (TfL) to extend TFL’s 'Tips' campaign to other cities in
the UK.
5. THE PROCESS
I created planning documents.
Collated all of the data that I require to create a suitable campaign.
Created draft posters before deciding on a final Idea for a poster.
6. DEVELOPMENT
My Idea as mentioned previously developed and changed as the process
went on. I developed different posters finally collating the ideas to create
two final posters that hit on two of the most simple yet most common
reasons for death and injury of cyclists on London Roads.
The problems that I addressed were the fact that many cyclists have been
injured because they do not stop at red lights, this is a simple problem that
can be easily addressed. Another simple problem is drivers driving in cycle
lanes when they shouldn't be has been reason for injury and death on
London’s roads.
Developments in the process were also made because of feedback from
peers and from me asking people their thoughts of what I had done.
9. TWITTER AND LOGO
I created a twitter account to post information and have a direct link with
the
campaign supporters and government officials. I also created a logo to
represent the campaign
10. PETITION
I used the petition creation site to create a petition for more cycling lanes
and routes
to be built in London to improve the safety for cyclists.
11. FEEDBACK
I received feedback from peers and cyclists that I spoke to to ask them
what they thought of the campaign.
Their responses during the production were able to help me shape my
campaign and change it accordingly, this helped when I was developing the
posters.
I also asked for comments once I had completed the campaign the main
comment that I noted was that I could create a TV advert or a video
showing these issues that I had addressed to broaden the area of the
campaign.
