Gathering competitive pricing information is a serious challenge in all industries, particularly so for those who serve B2B markets. This is because competitors' prices are an essential reference point for setting price for your own products. This webinar shares best practices for how companies collect, analyze, and make strategic decisions with competitive pricing intelligence. Learn how competitive pricing intelligence is getting more complicated, why typical data collection tools for pricing are not good enough, and how you can enhance your competitive pricing intelligence strategy.
3. Today’s Presenter
Competitive Intelligence and Pricing
Brian Clarke is Program Vice President of IDC's Pricing
Evaluation and Leasing Evaluation Services. His services are used
by all of the major IT vendors to assist them in establishing
successful price and product positioning strategies, by dozens of
lessors and financial institutions to predict the residual risk of
their portfolios, and by hundreds of corporate IT buyers and
lessees who want to make informed purchase and lease
decisions. His opinions are often quoted in numerous business
and daily newspapers including USA Today, The Wall Street
Journal, Investor's Business Daily, Business Week and The New
York Times.
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15. Up Coming Events in October
“Pricing… It Matters!” Professional Pricing Society
Western PA Pricing Professionals Fall Conference
Friday, October 12th October 23rd – 26th
Rivers Club, Pittsburgh, PA Omni Orlando Hotel, Orlando, FL
For More Information: bit.lyOaHeDv For More Information: bit.lyS2wPoc
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16. Thanks for Watching!
Brian Clarke
bclarke@idc.com
(508) 935-4765
sales@leveragepoint.com
www.leveragepoint.com
(617) 252-2876
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