Which professions and skills exist in the industry? Is there more to work than just coding? Which difficulties and obstacles does a startup encounter in its different stages, and who can tackle them and resolve them? Learn more about the various professions and skills required in the industry, and widen your horizons by exploring new opportunities. Together, we will build a company called "Dinder", which creates a platform for dating with dinner.

1. Dinder
A look at the professions in the industry
A talk by Lev Perlman
Let’s build

2. INTRO
You are part of a course or a degree
You learned the craftsmanship of your chosen field.
You haven’t experienced the real industry
You are not familiar with the various roles and professions
I am here to introduce you to the real world outside the
classroom.

3. Who is Lev Perlman?
Engineering Manager
In a leading financial technology
startup, managing 2 cross-functional,
cross-country squads.
Equal Opportunities Advocate
Everyone should get a change, regardless
of their background and finances. I am
fighting precisely for that.
Education Entrepreneur
Actively volunteering and organising
educational events, courses and talks

4. Dinder
An innovative dating app
Matching people for dinner
Let’s build a $3,000,000,000
company

5. Let’s explore how the
company works.

6. Our Business Idea
Software
requires

7. Profession 1 - Software Engineer
Uses tech to build the product
Consumes coffee.
Produces code which compiles to an
artifact.
Meet Laura

8. How does Laura know what
to build?

9. She needs requirements.

10. spec.
requires

11. Who translates the business
to spec?

12. Profession 2 - Product Owner
Translates business pieces to
requirements for the Devs
Understands the business.
Has a good grasp of tech in general.
Meet Jake

13. “Dinder” IDEA
Split into
smaller specs
by
Translated to
tech
requirements
forJake
Laura

14. Your vision was:

15. What you got:
FANCY
APP DE
SIGN
WOW!
DATE
SINGLE
S!
MARRY

16. Design was missing.

17. Profession 3 - Designer
Creates beautiful designs for
apps.
Photoshop opens on laptop startup.
Wireframing at her own free time.
Meet Dana

18. “Dinder” IDEA
Split into
smaller specs
by
Requires
designs from
Jake
Laura
Transforms
specs and
designs to code
-> product.
Dana

19. Now we have:

20. Released it to the users

22. 3 downloads;
You, mom & aunt Margaret.

23. 3 downloads;
You, mom & aunt Margaret.
You didn’t even want aunt Margaret to download.

24. WHY ?

25. Someone needs to tell users
about your brilliant app.

26. Profession 4 - Marketing
Superb marketing skills
GoogleAds is his homepage
SEO is his passion
Meet Joao

27. “Dinder” IDEA
Split into
smaller specs
by
Requires
designs from
Jake
Laura
Transforms
specs and
designs to code
-> product.
Dana
Ships product
to users WITH
marketing
Joao

28. 100,000 users

29. 100,000 users
2.3 AppStore rating

30. WHY ?

31. 100,000 users
Experienced
HUNDREDS of bugs & crashes

32. In order to solve that..

33. Profession 5 - QA
Sherlock Holmes of bugs
No problem left in the product
All edge cases covered
Perfect results
Meet Gaby

34. “Dinder” IDEA
Split into
smaller specs
by
Requires
designs from
Jake
Laura
Transforms
specs and
designs to code
-> product.
Dana
Tests product
and ships it to
JoaoGABY

35. Great, product shipped.
high quality.

36. Appstore rating:
4.3

37. After 2 months, users start
leaving the app

38. Revenues fall, investors are
mad

39. Who can tell us why??

40. Profession 6 - Business Intelligence
Breathes the product
Researches the market
Familiar with competitors
Understands feature -> revenue
relationship
Meet Harry

41. “Dinder” IDEA
Split into smaller
specs by
designs
Jake
Laura
Develops & tests
Dana
Joao
GABY
Sent to manual
testing
Manual QA
Idea formed to global
requirements
Big spec sent to Jake
Harry

42. Great, users are back on
board.

43. Business is growing fast.

44. ...But...

45. Dinder is failing because of
the load.

46. Inability to store so many
users.

47. Then...

48. A new employee deleted the
whole database by mistake.

49. Profession 7 - DBA
Great DB Administrator
Finds all performance problems in the DB
Moves company to BigData at a certain
point
Makes sure company has backups and
replications
Meet Daria

50. “Dinder” IDEA
Split into smaller
specs by
designs
Jake
Laura
Develops & tests
Dana
Joao
GABY
Sent to manual
testing
Manual QA
Idea formed to global
requirements
Big spec sent to Jake
Harry
Handles the
database
DARIA

51. OK.
Database is back, and
scaling great.

52. ...But...

53. Your company got hacked.

54. All users’ data stolen.

55. Company receives threats
from the hackers.

56. Profession 8 - Penetration Tester
Takes care of security
Finds security holes in the architecture
Tests the company for vulnerabilities
Helps preventing them and stopping
hackers
Meet David

57. “Dinder” IDEA
Split into smaller
specs by
designs
Jake
Laura
Develops
& tests
Dana
Joao
GABY
Sent to
manual
testing
Manual
QA
Idea formed to global
requirements
Big spec sent to Jake
Harry
Handles the
database
DARIA
David
Takes care of
security

58. Hurray!
We are safe.

59. The company grows.

60. We have 50 developers
10 QA
3 DBAs
2 Security Researchers

61. Releasing features became
very slow.

62. Testing takes 4 hours.

63. Users are complaining.
So are the investors.

64. Profession 9 - Automation Developer
Brilliant Automation Engineer
Transforms manual QA checks to automated
tests
Creates UI Automation framework
Helps releasing everything efficiently
Meet Anna

65. “Dinder” IDEA
Split into smaller
specs by
designs
Jake
Laura
Develops
& tests
Dana
Joao
GABY
Sent to
testing
Manual
QA
Idea formed to global
requirements
Big spec sent to Jake
Harry
Handles the
database
DARIA
David
Takes care of
security
Anna
QA
Automation

66. Great, testing is done fast.

67. But building 15 different
backend servers
3 android apps
2 ios apps
IS VERY SLOW

68. Profession 10 - DevOps Engineer
Superb DevOps engineer
Creates efficient & automated
development processes
Builds are running fast & efficient,
with all automated tests together
Deployments are with a click of a button
Meet Paul

69. “Dinder” IDEA
Split into smaller
specs by
designs
Jake
LauraDevelops
& tests
DanaJoao
GABY
Sent to
deployment
Manual
QA
Idea formed to global
requirements
Big spec sent to Jake
Harry
Handles the
database
DARIA
David
Takes care of
security
Anna
QA
Automation
PAUL

70. You get the idea...

71. “Dinder” IDEA
Jake
Laura
DanaJoao
GABY
Harry
DARIA David Anna
PAUL

72. “Dinder” IDEA
MARKETING BUSINESS PRODUCT DevOps Design
Manual
QA
Dev
Automated
QA
SecurityDATA

73. Don’t limit yourself
to what you learned until now

74. Join the industry
Learn & Experience
Then decide.

75. Thank you!
justlev2
justlev2
whoismrperlman.com