Lester Parris discusses how to Target your real estate ads to the right facebook audience in this in-depth presentational blog. For more information, please visit LesterParris.com!

1. TARGET YOUR
REAL ESTATE
ADS TO THE
RIGHT
FACEBOOK
AUDIENCE
Prepared by: Lester Parris
LESTERPARRIS.COM

2. INTRODUCTION Facebook has become a standard tool for today’s advertisers,
with ad revenue pushing $40 billion on the platform last year.
It can be an effective tool for marketing because users already
turn to the platform for business, including housing and
roommate-request groups. But with 2.19 billion users, you
need to make sure that your ads are getting in front of the
right people.
That’s where targeting comes in. Good targeting means that
you can pinpoint who is the exact demographic you want to
respond to an ad and narrow in on those folks specifically. So
if you have properties that are family homes with a price tag
that demands at least a 100k/yr salary, you can target married
35-year olds with a kid and an income of $100k.
GENERAL MEETING | 2020

3. WHAT IS
FACEBOOK
AD
TARGETING?
Facebook ad targeting is a way to limit the audience for your
ads. Instead of solely relying on Facebook’s algorithm to place
your ads in front of people, you can create a group of people
you know are going to like your content. You can choose
between a plethora of options provided by Facebook, like age
range and interests.
GENERAL MEETING | 2020

4. GENERAL MEETING | 2020
CREATING AN AUDIENCE TO
TARGET
Creating an audience for FB ad targeting is about finding the intersection of interest,
location, income, etc., that will be receptive to your message.
If you use no targeting, you’re broadcasting your ads to 240,000,000 potential users,
which is a massive waste of your time and money. Not only will you be hoping that
your ad magically lands in front of the right people, but you’ll also be wrecking
your relevance score. Your relevance score is calculated based on how many people
engage with your ad and how many people hide it or complain that they don’t want
to see it.

5. MAKING THE
RIGHT
CONTENT
When you know what you’re advertising and who you’re
advertising to, it’s time to bring those together to make your
ads. Facebook ad targeting creates this custom audience for
you, and now you have to show them something that will
speak to them in particular – you have to craft your content
and your message to appeal directly to that group of people
you are targeting.
Renters want different things than buyers. Luxury buyers want
something different than college students. Use your
knowledge of your clients to speak to the concerns of these
groups.

6. THANK YOU!
For more information
Please visit
LesterParris.com