Youtube is the number 2 search engine in the world. That's something that a lot of people say. However, how do we actually go about using this to grow our blogs, businesses and brands? This is a talk I did at Digital Colab in San Diego, where I showed in detail how I built my Biology blog and business using youtube. I provide the exact strategies I used so that you can use similar strategies to take your business to the next level.

1. How To Use
Youtube To
Market Your
Business
www.becomeablogger.com
@LeslieSamuel

4. How blood flows through the heart

5. How blood flows through the heart

9. Do You Have A
Message To Share?

10. We Are ALL
Visual Learners

13. The Benefits
#2 Search Engine

20. Your Ideal Target Person

21. What Problem?
How will you help?
Be CLEAR and then
make videos

22. Your Unique Value Proposition

29. Sweet Spot:
3 - 5 minutes

30. How Much To Cover

31. Should You Type A Script?

32. General Outline
Tell them what you’re going to tell
them
Tell it to them
Tell them what you told them

37. Your Email List

38. Screencasts vs. On-Camera

39. Software/Equipment for Screencasts
Presentation Software
Keynote (Mac)
Powerpoint (Mac/PC)
OpenOffice (Mac/PC)

40. Software/Equipment for Screencasts
Looking Good
Nice pictures
canstockphoto.com
commons.wikimedia.org
moreguefile.com
Take pictures
Not a lot of text

41. Software/Equipment for Screencasts
Wacom Pen & Tablet
Writing on screen
Screen Recoding Software
Screenflow (Mac)
Camtasia (Mac/PC)
Camstudio (PC only - FREE)

42. Equipment for On-Camera
Decent Camera
Smartphone
DSLR
Camcorder
Webcam
IMPORTANT: Mic input

43. Equipment for On-Camera

44. Miscellaneous Equipment
Audio
Lapel/Lavalier mic - on camera
Audio-Technica ATR-3350
($19.49)
Sennheiser EW 112P G3-A
($629.95)
USB mic - screencasts

45. Software for Editing
Screenflow (Mac)
iMovie (Mac)
Camtasia (PC/Mac)
Sony Vegas (PC)

47. 74% of people suffer from
speech anxiety - NIMH 2013

50. The Normal Factor

51. Tips For Being Awesome

52. Relax Before Recording
Your Videos

54. Create
ANOTHER
Video

55. Don’t Worry About Who’s
Watching

56. Look DIRECTLY Into Camera

57. Watch And Learn

59. Our Friend Google CAN’T
READ VIDEO
Search Engine Optimization

60. Bad Example

61. Good Example

62. Keywords
Important for relevance
Important for suggested videos
I.e. Action potential, nerve impulse,
depolarization, repolarization,
Interactive Biology

63. What You Need To Know About The
Big G.
Google can’t read video
Focuses on TEXT
Google has the power to send you LOTS of TRAFFIC

64. How To Leverage Your Videos

65. Q&A
www.becomeablogger.com
@LeslieSamuel