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So you want to be data driven

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A presentation on being data driven and how a data driven startup woks. Includes concepts of the lean startup.

Publicada em: Dados e análise
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So you want to be data driven

  1. 1. Warning!  Participation will be required during this presentation  This presentations contains visual content put together by a person with not graphic design or photoshop skills.
  2. 2. Being Data Driven
  3. 3. What?  Being Data Driven
  4. 4. Data Driven Decision Making Why?
  5. 5. How?  Reduction of uncertainty “I have approximate answers, and possible beliefs and different degrees of certainty about different things, but I am not absolutely sure of anything…” Richard Feynman
  6. 6. The Lean Startup  Lean: Light weight
  7. 7. Key Concepts  Build - Measure - Learn  Minimum Viable Product (MVP)  Vanity metrics
  8. 8. Build - Measure - Learn (Repeat)
  9. 9. Minimum Viable Product (MVP) How fast can we learn?
  10. 10. Vanity Metrics
  11. 11. Vanity metrics
  12. 12. Actionable metrics  Example: Daily Active Users (DAU) > Installs  Lagging vs Leading indicators
  13. 13. A/B Testing
  14. 14. You don't use science to show that you're right, you use science to become right. A/B Testing
  15. 15. Lean analytics (Bonus)  Stages of a startup  One metric that matters  Lines in the sand
  16. 16. The 5 stages of a startup  Empathy  Stickiness  Virality  Revenue  Scale
  17. 17. Questions?
  18. 18. Feedback Thank you :)

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