The document introduces Hannah, a 27-year-old Singaporean woman who enjoys food, travel, shopping online, and connecting with others on social media. It discusses how brands can engage social customers like Hannah by building meaningful interactions through digital experiences and turning customers into friends and advocates. It then presents Social IQ, a disruptive social media and CRM solution that uses analytics and touchpoints to understand customer behavior across channels and discover advocates.

1. Meet Hannah!
Female, 27, Bubbly Singaporean girl who
loves good food and travelling
P.S. Guys, if you want her number, let me know... ;-)

2. She uses “3 screens” and is active on a few
Social Media channels

3. Prefers
shopping online
Hannah is your new-age Social Customer!
Solicits customer service
on Social Media
Trusts online
reviews
Recommends products
on Social Channels
Connects with like-
minded peers online
Takes part in online
campaigns & promos

4. As an active Internet and Social Media
user, Hannah is exposed to hundreds of
digital advertising daily

5. So how can brands engage Hannah and
today’s Social Customers?

6. Be a Friend

7. Friends =
ClicksTraffic
CRM

8. Friends are emotionally engaged
with rich mutual interactions

9. Build interactions through meaningful touch
points with your target audiences
Product /
Sevice Ideas
Social Customer
Support
Mobile On-
Location
Digital Loyalty
Incentives

10. CREATING
Holistic Digital Brand Experiences
for the Social Customer

11. From Customers to Friends to Advocates
transaction
driven
emotion
driven
loyalty
driven

12. Presenting... Social IQ
A disruptive Social Media and CRM Solution

13. SocialCRMTouchPoints

14. Analytics on Social Big Data
Trending
Customer
Topics
Competition
Analysis
Customer
Profile
Analysis
Actionable
Insights
Sentiment
Analysis

15. Technology silos make it impossible to understand both the impact
of campaigns, and the behaviour of customers, across multiple
channels”
- Forrester
“
What are we trying to SOLVE?

16. Tracking /
Analytics
Touch
Points
ROI
Measure
Advocate
Discovery
$
+

17. Evolution of Social for Business

18. Visit
socialiq.techsailor.com
Connect
sg.linkedin.com/in/leonck/
Let’s talk!