Talk at Asia Insurance Review's 2nd Conference on Social Media & Mobile Marketing for Insurance

1. Revolutionizing
Digital Marketing with
SoLoMo
Social. Location. Mobile.

2. Leon CK Leong
leon@techsailor.com
sg.linkedin.com/in/leonck/
Singapore – Malaysia – China
www.techsailor.com
www.fb.me/techsailor
Contact me on Email or Linkedin for a copy of the slides

3. SoLoMo
Facts and Statistics

4. World #1
“ 90% of
Singapore
owns a smart
phone”
- Mobile Marketing Association

5. 58% of Singapore is on Facebook
That is over 2.7 million users
- Socialbakers.com

6. World #1
Singaporeans spend the
most time on Facebook
39 minutes seconds per session
Americans spend 21 minutes
- Experian Hitwise

7. “ 36% of Asia’s technology savvy markets
use location services to find restaurants
and entertainment venues nearby”
- TNS (Mobile Life study)

8. World #1
“ 63% of the
respondents
in Singapore
are using
location
services”
- TNS (Mobile Life study)

9. 5 cases
of creative SoLoMo
application in Insurance

10. Farmers Insurance strategically places their
blimp into popular social game, Farmville

11. Aviva’s “You are the Big Picture”
campaign puts people first literally

12. Innovative Endless Racing iPhone game
puts VrijVerzekerd.nl in the limelight

13. Google click-to-call triples sales from
mobile devices for AllState’s Esurance

14. Hiscox sells small business insurance
with Wi-Fi location-based Marketing

15. 5 tips
on building or enhancing
your SoLoMo presence

16. Tip #1
Devise a Holistic SoLoMo
Strategy

17. #1: Holistic SoLoMo Strategy
“ What are your objectives, target
audiences and KPIs?”
- Techsailor

18. #1: Holistic SoLoMo Strategy
Digital Marketing
Crossroads
Which Digital
Marketing platforms
and channels to use?

19. Tip #2
Develop Integration and
Synergy between Marketing
Platforms

20. #2: Integration and Synergy
“ Technology silos make it impossible to
understand both the impact of campaigns,
and the behaviour of customers, across
multiple channels”
- Forrester

21. #2: Integration and Synergy
“ Integrated Digital Marketing involves all
platforms and channels interoperating in a
synergized ecosystem” - Techsailor

22. Tip #3
Optimize the Customer
Journey

23. #3: The Customer Journey
“ We don’t do advertising anymore. We
just do cool stuff… We need to become
part of people’s lives and digital allows
us to do that.”
- Simon Pestridge, Marketing Director, Nike UK

24. #3: The Customer Journey
Map the customers’ journey through awareness,
discovery, conversion and advocacy

25. #3: The Customer Journey
“ Understand your
customers’ experience.
Optimize your Digital
Marketing and customer
interaction strategy.”
- Techsailor

26. Tip #4
Build an engaged
Community

27. #4: Community Building
“ Focus on how to be social, not on
how to do social.”
- Jay Baer

28. #4: Community Building
“ Conversation is king. Content is just
something to talk about.”
- Cory Doctorow

29. Tip #5
Structure actionable
Performance Measurements

30. #5: Performance Measurement

31. #5: Performance Measurement
Define Metrics
Align with strategy
Derive actionable insights

32. The 5 tips
Devise a holistic SoLoMo Strategy
Develop integration and synergy between
marketing platforms
Optimize the Customer Journey
Build an engaging Community
Structure actionable performance
measurements

33. DO NOT
venture into SoLoMo unless
you’ve figured out how to…

34. SoLoMo Thursday by Techsailor
Visit SoLoMoThursday.com

35. Thank You!
If you would like to have a copy of the slides…
Email me leon@techsailor.com OR
Link me in sg.linkedin.com/in/leonck/
Leon CK Leong
Business Relations Director
Techsailor Group
www.techsailor.com
www.fb.me/techsailor