Understanding Smart Phone Marketing

Understanding Smart Phone Marketing ,[object Object]

Today the mobile advertising platform is reaching great heights. ,[object Object]

The main reason for this excitement is the sheer number of people who own cell phones, and in particular smartphones. ,[object Object]

Their number is certainly dramatically rising and by the end of 2013 it is estimated that more people will access the internet via their phone than their computer. ,[object Object]

Also from an advertisers perspective, the amount of the population which can be covered by this method of marketing is really mind-boggling.,[object Object]

Therefore, businesses have a vast base of prospective customers to advertise to. ,[object Object]

There are also few other facets which make this form of advertising a hit amongst businesses.,[object Object]

The power to pinpoint your target market is one of the best features of mobile advertising wherein you can easily target your customers by gender, age, location, country, connection type and mobile platform. ,[object Object]

This really helps businesses in their conversion to sale ratio, which allows them to make better ROI.,[object Object]

Mobile advertising is accomplished in many ways but mostly it is done in the form of banner ads. ,[object Object]

Popular places to place mobile banner ads are the top or bottom of the mobile browser page. ,[object Object]

Other popular forms of mobile advertising are SMS ads, MMS adverts, ads within mobile games or in-application and video ads which appear during loading time.,[object Object]

Another great advantage of mobile advertising is that it's effectiveness can be easily measured using various means, like number of clicks or views. ,[object Object]

With the latest introduction of interactive ads, people can even interact with the advertiser through the ad.,[object Object]

When a new product is created, the company wants to spread the word about their product to large number of potential customers. ,[object Object]

This has become possible now with mobile advertising as it has the potential to reach audiences like never before. Companies can now influence an entirely new segment of prospective customers.,[object Object]

Businesses can purchase mobile ads from ad publishing companies which help them in reaching out to millions of prospective customers. ,[object Object]

Only a small fee is charged by the ad publishing companies when any mobile user clicks on their ads. ,[object Object]

This ensures that businesses only pay for direct leads and interested companies.,[object Object]

This kind of advertising permits businesses to ensure that they are spending their money on only those ads that will benefit their operations and returns. ,[object Object]

Companies can also choose the type of target audience they would like to reach with their ads.,[object Object]

Understanding Smart Phone Marketing

Understanding Smart Phone Marketing

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Understanding Smart Phone Marketing