Alan Treadgold (Head of Retail Strategy for the Leo Burnett Group) and Bryan Gailey (Retail Design Director for Arc Worldwide) recently presented at GlobalShop 2011 in Las Vegas the headline findings from Leo Burnett / Arc's REimagining the Retail Store research program.
This keynote presentation was delivered to over 600 conference delegates, and was recognized as one of the most impressive presentations at the event.
REimaginging the Retail Store: GlobalShop 2011 Presentation
1. REimagining The Shopper's
Perspective
the retail store
Alan Treadgold Director of Retail Strategy
Leo Burnett Group
Bryan Gailey Retail Design Director
Arc Worldwide
GlobalShop: The Retail Solutions Event
66. In-store technologies are being used to deliver on basics,
but at the expense of emotional engagement between the shopper and the retailer.
Buying
Quick and easy self-
service checkout
Welcomes, tries to enhance
my cell phone use during A place to go pick up
in-store shopping something I've already
learned about online
Kind of store where I go on A store I can trust
Has put lots of technology
their website on my cell phone I can learn more about the merchandise
in the store to improve my
while I'm in the store in the actual store than online or catalog
information access
Makes it easier to Has figured out how much or little
order online & pick-up interaction I want with the sales
products at the store staff & has gotten it right
Self Retailer
Directed Guided
Allows me to shop
online but return in-store
When I leave the store, I always
Itʼs easy to move between feel good - like I got something out
their website and store - a lot of the experience above & beyond
of synergy between them any products I may have purchased
The kind of store where I go
there more because I want
to than because i have to
Browsing