Latinos are the fastest-growing population group in America. In fact, one in every six people and one in every four children in the U.S. is Latino. With a projected buying power of $1.3 trillion in 2013, this group is reshaping American shopping behavior. How? This is what LatinoShop, a landmark study conducted by marketing experts Lapiz and Leo Burnett, sought to find out. The findings provide important insight into the influence that culture and technology play when Latinos make their purchases. Take a look at some of the main differences between Latino and non-Latino shoppers.
For more insights and detailed research findings on how Latinos shop, contact Enrique.Marquez@lapizusa.com.