Presentation accompanied paper discussion held at the Center on Global Interests on August 15, 2013. http://www.globalinterests.org/2013/08/19/rising-experts-task-force-seeing-beyond-the-bear-selective-processing-and-russian-public-diplomacy-in-the-west/

1. Seeing Beyond the Bear:Seeing Beyond the Bear:
Selective Processing & Russian PublicSelective Processing & Russian Public
Diplomacy in the WestDiplomacy in the West
Yelena Osipova, PhD Candidate
School of International Service
American University

2. Cold War Attitudes Persist
1980s1980s
2010s2010s

3. Opinion Polls on Russia:
Transatlantic Trends

4. Opinion Polls on Russia:
GlobeScan/PIPA
Most negative attitudes:Most negative attitudes:
-France
-Germany
-USA
-UK
-Australia

5. Public Diplomacy
DefinitionDefinition: “attempt to manage
the international environment
through engagement with a
foreign public.” (Cull, 2009)

6. Selective Processing

7. Stereotypes Persist

8. Pop Culture

9. SNL: February 16, 2013
http://youtu.be/h0oe6O-9D3A

10. DirecTV Commercial, 2011
http://youtu.be/f0fa_BaljjQ

11. FOX News, November 23, 2011
http://youtu.be/tuOpMtyyvj8

12. The Tonight Show with Jay Leno, August 6, 2013
http://youtu.be/0L6O4BK6jCw

13. What Can Russia Do?
1. Public diplomacy by deed

14. What Can Russia Do?
2. Education

15. What Can Russia Do?
3. Information & Credibility

16. What Can Russia Do?
3. Information & Credibility

17. What Can Russia Do?
3. Information & Credibility
RT Promo, 2011
http://youtu.be/EsMK-
Nh9oUc

18. What Can Russia Do?
3. Information & Credibility
RT: The
Truthseeker
http://rt.com/shows/th
e-truthseeker/shocking-
torture-footage-
dictators-694/

19. What Can Russia Do?
4. Network Approaches
- Relationships
- Online/digital

20. Conclusion

21. Thank you!
Contact:Contact:
@LenaOsipova
http://lena-globalchaos.blogspot.com