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The Need for a Customer Data Platform in the Asian Financial Services Industry

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It is still early days for a CDP in Asia. Many organizations are still at the stage of learning for themselves why options such as DMP (Data Management Platforms), Enterprise Data Warehouses, and marketing clouds won’t solve the problem that a CDP addresses. The core technologies used in Asian financial institutions can support any level of marketing sophistication that their users are ready to deploy. The early CDP adopters are touted to have an advantage over others in the industry.

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The Need for a Customer Data Platform in the Asian Financial Services Industry

  1. 1. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR INTERNAL USE ONLY 1 The Need for a Customer Data Platform in the Asian Financial Services Industry
  2. 2. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED 2 The Technology that has been recently making waves in every Industry is known as the Customer Data Platform (CDP) A CDP is a packaged SaaS (software-as-a-service) product that is designed to build a unified customer database for an organization. Implementing a CDP can help achieve, Customer engagement Increase loyalty Higher sales
  3. 3. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED 3 Personalization has become the number one priority for marketers in the industry today Customers in the Financial Services industry want personalized experiences. Customers prefer to stay loyal to a company as long as they receive this special treatment. *This is an example of a personalized message*
  4. 4. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED 4 Providing superior Customer Experience Working within Compliance Constraints Finding the budget to pay for solutions Financial marketers in Asia face the same challenges as their peers elsewhere. Which includes,
  5. 5. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED 5 The CDP industry has seen a good growth rate of around 73% over the last 12 months. From the CDP Institute report.  Two-thirds of the growth is attributed to new vendors and the remaining to existing vendors.  The adoption rate has been high for B2C marketers as their businesses depend highly on user engagement and digital conversion.
  6. 6. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED 6 Few Facts on Customer Data Platform One interesting observation is that one-third of CDP users lack an integrated technology stack A CDP works well when all marketing systems are interconnected A CDP can play a major role in developing custom algorithms and advanced intelligent systems such as AI A CDP can be implemented in any department that deals with data. CDP also enables cross-device personalization by associating each device with the customer’s master ID when they log in
  7. 7. INTELLIGENT AND SECURE GROWTH MARKETING PLATFORM FOR FINANCIAL SERVICES © 2019 ALL RIGHTS RESERVED | CONFIDENTIAL – FOR INTERNAL USE ONLY 7 It is still early days for a CDP in Asia. Platforms like, DMP (Data Management Platforms), Enterprise Data Warehouses, and marketing clouds won’t solve the problem that a CDP addresses. If you are a financial marketer and looking for CDP implementation, then contact us here. Contact us To know more about our blog, Click here BLOG
  8. 8. Thank you
  • beinsync

    Jun. 26, 2019
  • BijoyKB

    Mar. 28, 2019

It is still early days for a CDP in Asia. Many organizations are still at the stage of learning for themselves why options such as DMP (Data Management Platforms), Enterprise Data Warehouses, and marketing clouds won’t solve the problem that a CDP addresses. The core technologies used in Asian financial institutions can support any level of marketing sophistication that their users are ready to deploy. The early CDP adopters are touted to have an advantage over others in the industry.

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