Background of Game Stop and its marketing channels.

3. #305 in Fortune 500, 2014
#70 in US Largest Retailers, 2014
Over 6, 600 stores worldwide
Across 17 countries

6. CONSOLES GAMES GAMING PERIPHERAL USED GAMES

11. $ 9.04 million

12. EB Games Kongregate
Micromania Game Informer
Gamestop
Other Ownership

18. Marketing Channels
Online Website
Mobile App
Retail Outlet

23. Online Website
 Made purchases
 Enjoy offers
 Latest news and events
 Quick communication channel
 Complain

27. Retail Outlet
 Enjoy the ambience
 Get instant advices
 Trade-in games
 Launch night
 Preview event

28. Retail Outlet
 Enjoy the ambience
 Get instant advices
 Trade-in games
 Launch night
 Preview event

29. Retail Outlet
 Enjoy the ambience
 Get instant advices
 Trade-in games
 Launch night
 Preview event
 Complain

30. Loyalty Program
Free of Charge $14.99 Annual Fee
Basic Membership |

31. • Score Points
• Exclusive news, offers & events
• 1 entry in Epic Reward
Giveaway
Power Up
Rewards
• 10% point bonus
• 10% bonus trade-in
• 10% discount on pre-owned games
• One year of Game Informer
• 2 entries in Epic Reward Giveaway
• … AND SO MUCH MORE
Power Up
Rewards
PRO

33. Epic Reward Giveaway: Life-sized Mario Racing Kart

34. Why GameStop?
Trade-in games
• Earn discounts on new purchases when you trade-in
Earn Power-Up points
• Earn points for great rewards
• Redeem free games, collectors’ items & more
Exclusive Content
Available only when you purchase the game at GameStop

37. Future Concerns
 Digital Games
 Mobile Games
 Wal-Mart