1. Smart Retail Concept
Lee Stephens | Business Development Director, UK | lee.stephens@elisa.com | +44 7587 776300

2. Digital
Immigrant
Digital
Native
Digital
Dependent
World is about to become digital:
three digital generations
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3. TRENDS affecting retail business
3
Social
Commerce
Opinions of other people
and recommendations
are becoming a very
important factor
Big data
Personal data trading
should pay back as a better
shopping experience.
Everywhere
commerce
The consumer expects
to be able do shopping
anywhere, anytime, using
any channel

4. Bring value to every customer touch point
4
Meet your customer at every touch point
and exceed customer expectations

5. • Create new interactive shopping
experiences to your customers
• Increase brand awareness at every
touch point
• Use innovative ways to utilize digital
surfaces
• Use new self-service possibilities
(video assisted customer service from
kiosk or from home)
• Next generation retail store seamlessly
combines virtual and physical
Smart Retail Concept

6. Create new experiences for customers through
interactive digital services

7. Point of sales vs. Point of experience

8. Enhanced brand and
customer communication in the stores

9. Enable efficiency through new sales processes
and create new shopping experiences

10. Improved customer loyalty
and satisfaction through videochannels
• Metrics for optimising marketing and
understanding customers behaviour
We help you to find the
most suitable solution
Interactive
digital
signage
displays and
other devices
Content and
information
Applications
& video
assisted
customer
service
Integrations
Measurement, analytics and consultation
Service platform
Concept planning and customer specific solution
Inlfluence to customer’s shopping experience

11. CASE: Smart Store Concept
130 retail shops Mobistar
Solution
The smart store concept includes
digital signage for brand marketing,
interactive screens for self-service,
electronic price tags and sensors
with analytics software.
Benefits
Rich digital customer experience,
significant cost savings,
commercial flexibility, improved in-
shop communication and reporting
”The new store concept
differentiates Mobistar positively
and provides a new innovative
shopping experience for
consumers, who appreciate
our unique atmosphere, discovery
and service.”
Sven Bols, Chief Sales & Distribution
Officer, Mobistar NV

12. CASE: Elisa Shopit
Digital efficiency and experiences
Digital Signage solutions have been implemented and
installed into Elisa Shopit stores, to cover the complete
customer path. Different kinds of digital solutions, such as
digital product cards and product presentations, are widely
used. Click here to view the video of the store’s functionalities.
Benefits
• Improved customer service
• Real-time product and service information
• Highlighting Elisa’s brand identity
” Due to the high-speed development of mobile technology,
we wanted to offer our customers the opportunity to test
the products we sell in a versatile manner”.
Pasi Vanninen, Sales Director

13. CASE: Digital World, Showrooming
and future concept stores
Solution
Digital screens for advertising and showrooming.
Benefits
Rich digital customer experience,
improved in-shop communication and reporting
“As I stand in store this morning waiting for Katie, our
Dixons CEO, to arrive, I feel immensely proud of what
has been achieved over an unbelievably short period
of time. You as a team have all worked tirelessly to
deliver a fantastic customer experience and we are all
excited to see the reaction of our shareholders, the
press and most importantly our customers.”
Andrew Lofty, Head of Construction, Sourcing & SRM

14. Customers – working together
with leading brands
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Serve customers
Efficiency & Productivity
Experiences

15. Summary
Differentiation by digitalization
Enhanced Customer Experience
Improved Customer Intimacy
Update content easily from any location from web interface
Increase the impact of your advertising
Increase revenue and sales
Cost-effective and streamlined operations
Managed transition to new mode of operation
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16. Thank You!