1. Theories of PR - 4 model of PR 20092609 Lee Min-Ji
2.
3.
4.
5.
6.
7.
8. summary Uses persuasion and manipulation to influence audiences to behave as the organization desires. Does not use research to find out how stakeholders feel about the organization Two-way communication (imbalanced) Two-way asymmetrical model Uses communication to negotiate with the public, resolve conflict and promote mutual understanding and respect between the organization and its stakeholders Two-way communication Two-way symmetrical model Uses press releases and other one-way communication techniques to distribute organizational information. The Public Relations practitioner is often referred to as the in-house journalist One-way communication Public information model Uses persuasion and manipulation to influence audiences to behave as the organization desires One-way communication Press gentry /publicity Model Characteristics Type of Communication Model Name
![4 model of PR by Grunig ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)