Another presenter's material presented at the Twin Cities HR Executive Forum.

1. [email_address] @jcprescott (Twitter) jcprescott (Skype) areyoufrank.com Jacqueline Prescott © 2009 Biz Behind the Buzz

3. Soul/ Role Authenticity Holistic Vulnerability Let Go Meritocracy Voice Amplified Co-Creation Responsibility Transparency Perpetual Beta Zero Distance Unstoppable BUBIA [Be Unreasonable! Be in Action!] User-Generated Content Participation © 2009 Biz Behind the Buzz

4. collaboration framework © 2009 Biz Behind the Buzz

5. today: © 2009 Biz Behind the Buzz Background/ Business Challenge Social Media Solution Results & Discoveries

7. Individual stories, photos, posts and discussions make a large world more accessible and personal. Easy points of access build communication, knowledge sharing, activism. Bite-size action items make a huge task (tackling global warming) simple and empowering. international grass-roots organization © 2009 Biz Behind the Buzz 3 1 2 1 3 2 3 3 3 1 1 3

10. Executive videos define the new culture, keep employees focused on the organization’s vision. “ Hot” news communicates organizational progress toward the vision. Organizational announcements keep employees up to date. Employees also share their own local news. CIO blog offers insight into the new culture, and allows employees to ask questions, and provide input. global food manufacturer © 2009 Biz Behind the Buzz 3 1 2 4 1 2 3 4

13. Short, humorous webisodes showcase teams putting the value proposition into action, and inviting others to meet the same challenge. A series of success story articles feature employees who are living examples of the new culture. Employee-written blog shares grass roots viewpoint, takes the pulse of the new culture, allows Internal Communications to quickly course-correct any employee mis-perceptions. global financial services company © 2009 Biz Behind the Buzz 1 2 3 1 2 3

16. Users share ideas and tips that are reviewed by leadership, offering potential for sharing and recognition. Users offer concrete examples so that others can follow suit. Individuals pledge personal commitment to single steps supporting the vision and goals. Continuous improvement information is gathered via polls, anecdotal feedback, overall conversation monitoring. global food manufacturer © 2009 Biz Behind the Buzz 1 4 1 2 3 2 3 4

18. collaboration framework © 2009 Biz Behind the Buzz

19. key discovery - who © 2009 Biz Behind the Buzz

22. measurement framework © 2009 Biz Behind the Buzz

25. resources for your organization Jacqueline Prescott [email_address] 612.860.8928 jcprescott (Skype) BizBehindTheBuzz.com Wednesday March 25 th noon – 5:00 PM workshop