O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
Suzanne Hazeltonworking with individuals and teams toTHRIVE!The Psychologyof Selling
Whistle stop tour of the next90 mins ….• Who is Suzanne Hazelton• Introduction to the psychological tool– Overview• (coffe...
Suzanne’s toolkitQualified Coach & Business CoachExperienced trainer,coach, speakerTA - Psychotherapy
The effect of shifting the mean of the mental health spectrum – Huppert (2009)I believe that successful individuals have a...
THRIVE!Framework
THRIVE!FrameworkToday, beginning to explorehere
Short activity ……Pen & paper ready… just 2 minutes to …
Write about a river
Exploring the concept of ‘preference’
How you take in informationHow you make decisions10PS – there are no right answers – people do it differently
(S) Takes in information through senses(N) More ‘big picture”, intuitiveHow you take in information & howyou make decision...
(S) Takes in information through senses(N) More ‘big picture”, intuitiveHow you take in information & howyou make decision...
(S) Takes in information through senses(N) More ‘big picture”, intuitiveHow you take in information & howyou make decision...
Activity …
(S) Takes in information through senses(N) More ‘big picture”, intuitiveHow you take in information & howyou make decision...
Whistle stop tour of the next90 mins ….• Who is Suzanne Hazelton• Introduction to the psychological tool– Overview– Gettin...
Take a moment
THRIVE!Coaching
Contact Details• suzanne@thebusinessofchange.co.uk• Blog: www.suzannehazelton.com• Web: www.thebusinessofchange.co.uk• Twi...
ReferencesHuppert, F. A. 2009. Psychological Well-being: Evidence Regarding its Causes and Consequences.Applied Psychology...
The psychology of selling
The psychology of selling
Próximos SlideShares
Carregando em…5
×

The psychology of selling

1.573 visualizações

Publicada em

Have you heard the expression ”treat people like you like to be treated”? It can be a useful genralism. However have you also noticed that people are different from you, they respond in different ways – we have different likes and dislikes from them. Perhaps our friends are more like us, they like similar things to us. But what about your clients? Even though they’ve got different likes and dislikes – I’m guessing you still might be able to do business with them? However what about your marketing material, does appeal to them? Is there one or two small changes you could make so that it could appeal to a broader range of prospective clients?

Publicada em: Negócios, Tecnologia, Educação

The psychology of selling

  1. 1. Suzanne Hazeltonworking with individuals and teams toTHRIVE!The Psychologyof Selling
  2. 2. Whistle stop tour of the next90 mins ….• Who is Suzanne Hazelton• Introduction to the psychological tool– Overview• (coffee)– Getting down, dirty and practical• How does this apply to your marketingmaterials
  3. 3. Suzanne’s toolkitQualified Coach & Business CoachExperienced trainer,coach, speakerTA - Psychotherapy
  4. 4. The effect of shifting the mean of the mental health spectrum – Huppert (2009)I believe that successful individuals have adisproportionately positive impact on society. Mypersonal mission is to enable more people to beTHIS successful
  5. 5. THRIVE!Framework
  6. 6. THRIVE!FrameworkToday, beginning to explorehere
  7. 7. Short activity ……Pen & paper ready… just 2 minutes to …
  8. 8. Write about a river
  9. 9. Exploring the concept of ‘preference’
  10. 10. How you take in informationHow you make decisions10PS – there are no right answers – people do it differently
  11. 11. (S) Takes in information through senses(N) More ‘big picture”, intuitiveHow you take in information & howyou make decisions12
  12. 12. (S) Takes in information through senses(N) More ‘big picture”, intuitiveHow you take in information & howyou make decisions14Thinking, logic based Feeling, values
  13. 13. (S) Takes in information through senses(N) More ‘big picture”, intuitiveHow you take in information & howyou make decisions15(T) Thinking, logic based (F) Feeling, valuesSTNT NFSF
  14. 14. Activity …
  15. 15. (S) Takes in information through senses(N) More ‘big picture”, intuitiveHow you take in information & howyou make decisions17(T) Thinking, logic based (F) Feeling, valuesSTNT NFSF
  16. 16. Whistle stop tour of the next90 mins ….• Who is Suzanne Hazelton• Introduction to the psychological tool– Overview– Getting down, dirty and practical• How does this apply to your marketingmaterials
  17. 17. Take a moment
  18. 18. THRIVE!Coaching
  19. 19. Contact Details• suzanne@thebusinessofchange.co.uk• Blog: www.suzannehazelton.com• Web: www.thebusinessofchange.co.uk• Twitter: @SuzanneHazelton
  20. 20. ReferencesHuppert, F. A. 2009. Psychological Well-being: Evidence Regarding its Causes and Consequences.Applied Psychology: Health and Well-being, (2), 137–164.

×