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How strong is your Learning and Development brand?
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Slides from our workshop at World of Learning 2014
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How strong is your Learning and Development brand?
1.
How strong is
your L&D brand? mike krzeszak www.learnerlab.com
2.
Five reasons why
your L&D brand is more important than ever before losmininos www.learnerlab.com
3.
#1 User expectations
leepback www.learnerlab.com
4.
#2 Shift from
top down to pull based Kurtis Garbutt www.learnerlab.com
5.
#3 Sense of
purpose notnef www.learnerlab.com
6.
#4 Permission to
share and collaborate Doctor Popular www.learnerlab.com
7.
#5 Competing for
attention Ashiful Haque www.learnerlab.com
8.
Anatomy of your
L&D Brand Glory Cycles www.learnerlab.com www.learnerlab.com
9.
Visual identity Vision
Tone of voice Experience www.learnerlab.com
10.
Strategies for building
an L&D brand people believe in pasukaru76 www.learnerlab.com
11.
Understand your audience
garrettc www.learnerlab.com
12.
Brand identity www.learnerlab.com
Tanja Scherm www.learnerlab.com
13.
Communications uriba www.learnerlab.com
14.
Stories www.learnerlab.com
15.
Don’t make them
think Steve Hodgson www.learnerlab.com
16.
Summary www.learnerlab.com
17.
carl@learnerlab.com @learnerlab @carlhodler
Please keep in touch Slides: http://goo.gl/UvUTCH www.learnerlab.com
18.
19.
20.
Vision www.learnerlab.com
21.
Visual identity www.learnerlab.com
22.
Digital experience Beth
Jusino www.learnerlab.com
23.
Tone of voice
24.
Engaging learners for
the long term Beat_Tschanz www.learnerlab.com
25.
Experiential