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How strong is your L&D brand? 
mike krzeszak www.learnerlab.com
Five reasons why your L&D brand is 
more important than ever before 
losmininos www.learnerlab.com
#1 User expectations 
leepback www.learnerlab.com
#2 Shift from top down to pull based 
Kurtis Garbutt www.learnerlab.com
#3 Sense of purpose 
notnef www.learnerlab.com
#4 Permission to share and collaborate 
Doctor Popular 
www.learnerlab.com
#5 Competing for attention 
Ashiful Haque www.learnerlab.com
Anatomy of your L&D Brand 
Glory Cycles www.learnerlab.com 
www.learnerlab.com
Visual identity 
Vision 
Tone of voice Experience 
www.learnerlab.com
Strategies for building an L&D brand people believe in 
pasukaru76 www.learnerlab.com
Understand your audience 
garrettc 
www.learnerlab.com
Brand identity 
www.learnerlab.com Tanja Scherm www.learnerlab.com
Communications 
uriba www.learnerlab.com
Stories 
www.learnerlab.com
Don’t make them think 
Steve Hodgson www.learnerlab.com
Summary 
www.learnerlab.com
carl@learnerlab.com 
@learnerlab 
@carlhodler 
Please keep in touch 
Slides: http://goo.gl/UvUTCH 
www.learnerlab.com
Vision 
www.learnerlab.com
Visual identity 
www.learnerlab.com
Digital experience 
Beth Jusino www.learnerlab.com
Tone of voice
Engaging learners for the long term 
Beat_Tschanz www.learnerlab.com
Experiential
How strong is your Learning and Development brand?
How strong is your Learning and Development brand?
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How strong is your Learning and Development brand?

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Slides from our workshop at World of Learning 2014

Publicada em: Educação
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How strong is your Learning and Development brand?

  1. 1. How strong is your L&D brand? mike krzeszak www.learnerlab.com
  2. 2. Five reasons why your L&D brand is more important than ever before losmininos www.learnerlab.com
  3. 3. #1 User expectations leepback www.learnerlab.com
  4. 4. #2 Shift from top down to pull based Kurtis Garbutt www.learnerlab.com
  5. 5. #3 Sense of purpose notnef www.learnerlab.com
  6. 6. #4 Permission to share and collaborate Doctor Popular www.learnerlab.com
  7. 7. #5 Competing for attention Ashiful Haque www.learnerlab.com
  8. 8. Anatomy of your L&D Brand Glory Cycles www.learnerlab.com www.learnerlab.com
  9. 9. Visual identity Vision Tone of voice Experience www.learnerlab.com
  10. 10. Strategies for building an L&D brand people believe in pasukaru76 www.learnerlab.com
  11. 11. Understand your audience garrettc www.learnerlab.com
  12. 12. Brand identity www.learnerlab.com Tanja Scherm www.learnerlab.com
  13. 13. Communications uriba www.learnerlab.com
  14. 14. Stories www.learnerlab.com
  15. 15. Don’t make them think Steve Hodgson www.learnerlab.com
  16. 16. Summary www.learnerlab.com
  17. 17. carl@learnerlab.com @learnerlab @carlhodler Please keep in touch Slides: http://goo.gl/UvUTCH www.learnerlab.com
  18. 18. Vision www.learnerlab.com
  19. 19. Visual identity www.learnerlab.com
  20. 20. Digital experience Beth Jusino www.learnerlab.com
  21. 21. Tone of voice
  22. 22. Engaging learners for the long term Beat_Tschanz www.learnerlab.com
  23. 23. Experiential

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