1. 10 REPURPOSING
TIPS TO CREATE
MORE VALUE FROM
VIDEO INTERVIEWS

2. 10 REPURPOSING
IDEAS TO GET
EXTRA VALUE
FROM VIDEO
USE THE VIDEO
TRANSCRIPT
Don’t waste those insight-rich stories!
Use AI tools to generate a transcript
from your video - you can embed
the video as snippets or in full to serve
more people.
TIP#1

3. WRITE AN ARTICLE
Once you have the transcript consider
writing a different article using this as
a foundation. If you’ve collected
several videos from different
colleagues on the same theme, pull
together the threads.
TIP#2

4. IDENTIFY SPECIFIC
QUOTES
Use authentic user and other
stakeholder quotes to steadily build
trust with colleagues and reinforce
the value of your programmes and
campaigns.
TIP#3

5. GET MORE SOCIAL
PROOF
Adding the voice of your people can
help reinforce your message. Embed
relevant snippets of their video into
other learning content to evidence
what colleagues are saying.
TIP#4

6. SHORT SOCIAL
VIDEOS
Effective social videos are short to grab
attention. Think carefully about your
target audience and pick a snappy
topic you’ll know they’ll relate to or are
experiencing themselves.
TIP#5

7. VIDEO MONTAGES
Assemble clips from several videos into
content that builds a story, reinforces a
message or shows a range of
viewpoints. This effect is a great way to
drive wider awareness of the original
content.
TIP#6

8. PODCAST CONTENT
According to Ofcom, the number of
weekly UK podcasts listeners has
nearly doubled in the past five years.
So, if you run an internal learning
podcast, repurpose video audio tracks
to feature in your next episode.
TIP#7

9. VIDEO STILLS
Capture stills from the video to use as
photos to accompany your content
and promote on your social channels.
TIP#8

10. VIDEO DIARIES
Capture self-filmed interviews over a
timeframe and compile these into a
blog-based video diary. It’s a powerful
way to share a complex story in
bite-sized chunks.
TIP#9

11. START A
CONVERSATION
Use any knowledge, tips or advice
from your video to update your FAQs,
Wiki or create and contribute to a
thread on your social learning
platform.
TIP#10

12. LOVED THIS?
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