Build Moving Experiences

1. Build moving
experiences
Alexander Graebe, Developer Advocate
OCTOBER 30, 2016

2. MORE THAN 2 BILLION TRIPS
72+COUNTRIES
450+CITIES
1.5M+DRIVER PARTNERS
WORLDWIDE

3. THE UBER PLATFORM VISION
BUILD MOVING EXPERIENCES

4. THE UBER PLATFORM VISION
BUILD MOVING EXPERIENCES
Working with Developers
Forging Partnerships
Providing Tools

5. THE UBER PLATFORM VISION
BUILD MOVING EXPERIENCES
Getting people from A to B
Features for people while they move
Products that bring joy
Making daily life easier: Saving time & money

6. In 2014 we first released the Uber API

7. Today, leading global brands elevate
their experience with Uber

8. HOW I SEE IOT …

9. REINVENTED INTERACTION BETWEEN BITS AND ATOMS
THE INVISIBLE REVOLUTION
• Apply technology to invisible things to delight and surprise users
• Make options easy understandable and actions effortless
• Design experiences to avoid change of user behavior
Phones as wireless sensor platforms Make smart decisions and provide options Provide utility and delight users

10. IMAGINE …

11. TURN OFF THE LIGHTS WHEN YOU LEAVE HOME
INTERNET OF THINGS
11

12. TURN ON THE HEAT WHEN YOU’RE APPROACHING HOME
INTERNET OF THINGS
12

13. OUR APIS …

15. POINT A POINT B

16. POINT A POINT BINTENT TO RIDE

17. FUTURE INTENT INTENT TO RIDE POINT A POINT B

18. FUTURE INTENT INTENT TO RIDE
/reminders
Ride Reminders

19. POINT AFUTURE INTENT INTENT TO RIDE
/request
Deep Links
Ride Request Button
Ride Request Widget
/products
/estimates/price
/estimates/time
/requests/[id]
/history
/me
Ride DetailsRide Options Ride Request

20. POINT A POINT BO RIDE
Trip Experiences
Context for informed decisions
When the rider has free time
How much free time they have
Where they’re coming from
Where they’re going

21. POINT A POINT B
2,000,000,000 TRIPS
THE TRIP

22. POINT A POINT B
20 MINUTES PER TRIP~
THE TRIP

23. POINT A POINT B
40,000,000,000
MINUTES OF FREE TIME
~
THE TRIP

24. POINT A POINT BO RIDE
Uber RUSH
/deliveries/[id]
/deliveries
Delivery Details
/deliveries/deliveries/quote
Delivery Options Delivery Request

25. SOME EXAMPLES …

26. Citymapper
/products /estimates/price
/estimates/time

27. “Alexa, ask Uber to request a ride at my Uber
Home address.”

28. “Ok Google, connect me
to Uber.”

29. /products
/estimates/price
/estimates/time
/request
/requests/[id]
Uber on Pebble Watch
End-to-end ride
request experience

30. MAKING YOUR LIFE
EASIER …

31. Just set your ride parameters and let the Uber
app handle the ride experience
Existing users will feel right at home
Keep the focus on your app; let us handle the ride
Deep Links
Quick & easy

32. Highly configurable buttons let you get started
easily
Login Button lets you auth users using the
method you want (Native, Authorization Code
Grant, or Implicit Grant)
Ride Request Button allows you to request a
ride using Deep Links, the Ride Request
Widget, or custom API logic
Uber Buttons
Ride Request Button & Login Button

33. Provide the full Uber experience without ever
leaving your app
An entirely embedded experience, from
request to drop off
Ride Request Widget
Experience Uber without the app

34. Auth your users via the native Uber app
No more username & password
One tap and your app can start requesting
rides
Single Sign On
Auth via Uber

36. ONE MORE THING …

37. /partners/me /partners/trips /partners/payments
INTRODUCING THE DRIVER API
MAKE DRIVING MORE REWARDING
LIMITED ACCESS - APPLY NOW!

38. The challenge is not technology…
It’s imagination.

39. Alexander Graebe
Developer Advocate at Uber
@agraebe
Thank you