2. Glam Media Top 100 Media Properties (Total UUs) Media Total UUs (000’s) Largest Online Destination in UK 1. Microsoft Sites 43,192 2. Google Sites 40,326 3. facebook.com 33,336 4. Yahoo! Sites 29,082 5. Glam Media 26,428 6. eBay 24,948 7. BBC Sites 24,096 8. Amazon Sites 20,273 9. Wikimedia Foundation Sites 19,466 10. ASK Network 15,746 Display advertising will lead the digital industry’s recovery from recession in 2011, with confidence in brand advertising online seeing display’s ad spend growth rate overtaking search’s New Media Age, Jan. 2011 comScore Total Unique Users Nov. 10
3. Glam Media Top 100 Media Properties (Total UUs) Media Total UUs (000’s) Largest Online Destination Worldwide Google Sites 970,109 Microsoft Sites 869,373 facebook.com 647,482 Yahoo! Sites 630,275 Wikimedia Foundation Sites 410,816 Amazon Sites 252,698 AOL, Inc 239,205 Ask Network 233,155 eBay 229,915 CBS Interactive 229,265 Apple Inc 228,285 Tencent Inc 211,656 Glam Media 197,937 Vevo 189,032 Baidu.com Inc. 184,703 Several of the sites above Glam do not carry advertising making us actually Top 10! comScore Total Unique Users Nov. 10
4. Glam Media UK Launched Jun 2008 198 Publishers 26.4 MM uniques per month #1 in Lifestyle #1 in Style #2 in Family #3 in Entertainment #1 in Men’s Lifestyle comScore Total Unique Users Nov. 10
7. Why Vertical Media Works Yesterday: One Destination Portals built email, search, content and applications to keep users in sites like Yahoo, AOL & MSN Today: Users visit 100s of Sites Delivers the value of organized audiences and mass reach through premium digital sites & blogs with contextually relevant content
8. Vertical Context Aggregates Vertical Audiences, at Scale Glam Verticals HEALTH & WELLNESS LUXURY FAMILY STYLE ENTERTAINMENT LIVING 85 SITES 1.3m UU 23 SITES 2.7m UU 24 SITES 913k UU 24 SITES 12.7m UU 15 SITES 366K UU 7 SITES 663k UU FASHION BEAUTY SHOPPING CELEBRITY TV MOVIES MUSIC PREGNANCY BABY PARENTING FINE LIVING JEWELLERY TRAVEL HEALTH DIET FITNESS GREEN ISSUES FOOD & DRINK HOME & DESIGN TRAVEL & LEISURE comScore: Nov. 2010
9. Glam is #1 for females Age 18-49 (73%) Sophisticated, stylish, influential viewers Premium women’s lifestyle experience Delivers savvy, in-the-know content Vast online network caters to women’s passions 185+ Sites | Audience grew 30% in last year | 16 MM UUs
10. Vertical Context Aggregates Vertical Audiences, at Scale Brash Verticals SPORTS (US Based) TECH ENTERTAINMENT LIFESTYLE 400 SITES 4 MM UU 7 SITES 4.9 MM UU 13 SITES 2.8 MM UU 13 SITES 2.4 MM UU comScore: Nov. 2010
11. Brash is #1 for men’s lifestyle Age 18-49 (73%) Stylish, influential viewers Premium men’s lifestyle experience Delivers savvy, in-the-know content Vast online network caters to men’s passions 185+ Sites | Audience grew 38% in last year | 10 MM UUs
12. Glam.co.uk: Leveraging Authentic Voices Our Owned and Operated Site Destination site for over 100,000 readers a month Provides daily insights for fashion, beauty, style and entertainment news, exclusive videos and interviews Highlights our extensive network of bloggers, passionate about the topics women care about With the biggest editorial support teamin the UK deliver the most extensive show coverage from all the major fashion capitals, along with trend reports andbackstage access Ally Pyle : Editor Amy Hopkinson: Features Writer Charlotte Jones:Features Writer
13. Standard Media Advertising Opportunities Glam’s unique Vertical Media allows advertisers to reach their target audience, offering: Highly targeted reach – 26.4m UU on 200+ niche content sites Highly engaged users from Fashionistas to busy Mums Contextually relevant ad placements matching brand with relevant content
14. Bespoke Media Solutions Advertising Opportunities Having technology at the core of our business allows Glam to continually develop new and exciting ad units Unique Formats Highly Engaging Rich content provided by Glam Editorial team, Bloggers and Publishers All designed and built in house Glam SuperBoosthttp://www.becomegorgeous.com/?glamLinkTarget;test=elsuper
15. Glam Tinker Unit Advertising Opportunities Channel 4 10 O'clock Live Unilever Lynx Sainsbury's Taste the Difference http://tinyurl.com/6b3x3ct http://tinyurl.com/6grytcd http://tinyurl.com/6b3x3ct
16. Advertising Opportunities Glam Spotlight Unit Elizabeth ArdenJuicy Couture Sony PicturesJulie & Julia UnileverNescafe Green Blend http://tinyurl.com/68439dt http:/tinyurl.com/45pzugu/ http://tinyurl.com/5wqjcbv
17. Glam Boost Unit Elizabeth ArdenPrevage http://tinyurl.com/6jy3kye
22. Glam Splash Unit Advertising Opportunities Summit EntertainmentRemember Me http://tinyurl.com/4vycd3w
23. The Social Network Advertising Opportunities Tinker: Glam’s owned and operated Social Media tool allows brands to ‘own’ conversations around: events e.g. Fashion Week themes e.g. ‘The Summer’ products or brands e.g. Harry Potter or Flora Safe, moderated environment Ensures your brand is at the centre of a timely and relevant conversation Distributes tweets in branded ad units Can also be used to bring together our blogging experts
24. The Social Network Advertising Opportunities Glam Bloggers: A Glam partnership gives brands access to our exclusive community of top Bloggers Bloggers in all verticals – well respected and big ‘names’ within their field Authoritative voices lend credibility to your campaign Can be used as part of distributed content within a bespoke ad unit (product tests, themed posts) or as part of a Tinker campaign (Bloggers tweeting live from an event)
25. Glam Package Calendar Glam builds packages themed around key events and times Packages are available for ‘ownership’ by a brand Rates for packages vary depending on content and format Dec/Jan New Year, New You Feb Red Carpet London Fashion Week (plus other cities) March/April Spring/Summer fashion and beauty trends May/June Summer preparation Sept London Fashion Week (plus other cities) Autumn | Winter fashion and beauty trends Oct/Nov Christmas
26. Boots Case Studies Campaign Objectives Add depth to the overall campaign specifically targeting key audiences and delivering Christmas messages / objectives of x over 3 key periods Drive users in store and online to purchase Christmas gifting. Reinforce Boots.com as the ‘go to’ retail site for all Christmas gift needs. How we answered the brief Part 1 – SuperBoost – 3 for 2 Part 2 – SuperBoost – ½ price fragrance, electrical and beauty Part 3 – SuperBoost – Last minute gift ideas Secondary Campaign – Branded hub, Spotlight, Boost
27. Glam Adapt: Solutions for Brand Marketing Advanced Audience Targeting Engagement in Social Contexts 1 2 New Creative Solutions Marketplace Integrations 3 5 4 ROI Measurement
28. Audience Insights Fashionista Health Conscious Home Maker Luxe Life Modern Mother Social Butterfly Entertainment Buff Beauty Junkie Silver Surfer Gamer