2. Most startups don’t know what
they’ll be when they grow up.
Paypal Freshbooks Wikipedia Mitel
first built for was invoicing was to be was a
Palmpilots for a web written by lawnmower
design firm experts only company
Hotmail Flickr Twitter Autodesk
was a was going to was a made desktop
database be an MMO podcasting automation
company company
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3. Knowing
what’s not
Getting
working,
features right
matters less. quickly,
matters
more.
Wednesday, 18 July, 12
4. Finding
Building known
product needs
matters less. matters
more.
Wednesday, 18 July, 12
6. Parallel
Your roadmap experiments
matters less. matter
more.
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7. Business
Business models
plans matter
less. matter
more.
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8. Analytics is the measurement
of movement towards your
business goals.
http://www.flickr.com/photos/itsgreg/446061432/
Wednesday, 18 July, 12
9. If you remember only one thing...
In a startup, the purpose of
analytics is to iterate to a
product/market fit before
the money runs out.
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10. THE ONE METRIC THAT MATTERS
www.solveforinteresting.com
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11. OMTM must reflect your
business model
Transaction SaaS
Collaboration Application
Media Game
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12. OMTM must fit your your
lifecycle stage
Find a need
Find a solution
Find a product
Find a business model
Find an exit
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13. OMTM must be tailored to
your intended audience
Internal Partners
Investors Acquirers
Customers Media
Wednesday, 18 July, 12
14. What makes a great
OMTM?
Ratios and rates, not numbers
Comparative, over time, against a baseline
Your behavior will change when it does
Plugging it into a spreadsheet makes it more
accurate
Wednesday, 18 July, 12
