When Salesforce set out to re-design our Core Products, we faced a daunting challenge. To move fast, a cross-functional team worked closely together to define, design, test, and iterate. We will talk about what this collaboration entailed, and lessons learned for design thinking & doing at enterprise scale. Guest speakers: Pratima Arora, Shawna Wolverton, and David Colby (Salesforce).

1. HELLO

3. How might we redesign and rebuild
the Core CRM product experience
while keeping the business running
on all cylinders for 150,000
customers?

4. collaborative approach
PRODUCT
DESIGN & UX
PRODUCT
MANAGEMENT
PRODUCT DATA
SCIENCE
ENGINEERING
DESIGN
RESEARCH

9. Shawna Wolverton, SVP Product
Management Platform
Pratima Arora,VP Product Management
Sales Cloud
David Colby, Sr Director, Product
Data Science
Tatyana Mamut,VP Product Experience
& Design