Making Decisions By Ignoring Sales Metrics

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Lean Startup Co.

Alejandro Velez and Nikhil Arora of Back to the Roots, Making Decisions By Ignoring Sales Metrics @ The Lean Startup Conference 12/3/12

2935 Adeline St.
Oakland, CA 94608
www.backtotheroots.com

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Making Decisions By Ignoring Sales Metrics

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Editor's Notes

Nikhil arora; co-founder of back to the roots; urban mushroom growing gourmet mushroom and mushroom kits. Excited to share with you example of baby steps appliny to our ubsiness – bceause it’s relly how we’ve built this – bootstrapping it/ testing things out in small chunks As a quick background: we started this during our last semester in college
Collaboration Amongst Departments at WF