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The A-Z’s of Lean 
for Social Good 
We’ll start in a few minutes… 
Lean Impact www.leanimpact.org
What we’re talking about today 
• Lean Startup –what is it and why should I care? 
• The basic principles of Lean Startup ...
You’ll get the deck 
• We’ll send you the deck after the webinar 
• Archived on NetImpactwebsite 
• You’ll get a copy of T...
Who am I? 
• I’m Leanne Pittsford or @lepitts, the co-founder 
of Lean Impact, helping social 
good organizations apply Le...
The A-Z’s of Lean 
for Social Good 
Let’s get started… 
Lean Impact www.leanimpact.org
What do we mean by “Lean”? 
The old definition: 
Having no money 
Doing more with less 
@lepitts #leanimpact
What do we mean by “Lean”? 
The new definition: 
Lean organizations develop products, services and campaigns by 
starting ...
Where Lean came from 
Eric Ries’ book The Lean Startup 
@lepitts #leanimpact
But actually, that came from… 
Lean manufacturing, from Toyota 
@lepitts #leanimpact
The old way: startups 
• Have an idea 
• Start working on it, behind closed doors 
• Take funding to build it 
• Take 18-2...
The old way: startups 
• Have an idea 
• Start working on it, behind closed doors 
• Take funding to build it 
• Take 18-2...
The old way: startups 
• Have an idea 
• Start working on it, behind closed doors 
• Take funding to build it 
• Take 18-2...
The old way: social good 
• Have an idea for a program, service, campaign, etc. 
• Put staff on it 
• Take many months to ...
The new way: startups 
• Have an idea 
• Create a Minimum Viable Product (MVP) 
• Get it in the hands of customers 
• Gath...
The new way: startups 
• Have an idea 
• Create a Minimum Viable Product (MVP) 
• Get it in the hands of customers 
• Gath...
The new way: startups 
• Have an idea 
• Create a Minimum Viable Product 
• Get it in the hands of customers 
• Gather fee...
Basically… 
BUILD 
Start with a Minimum Viable Product (MVP) that you can get 
into the hands of customers quickly 
MEASUR...
Why should social good 
organizations care? 
• Time and money are at a premium 
• You can’t afford to waste months on some...
Defining Three Key Lean Concepts 
Minimum Viable Product 
Get Out Of The Building 
Pivot 
@lepitts #leanimpact
M is for… 
Minimum Viable 
Product 
Lean Impact www.leanimpact.org
What is a Minimum Viable 
Product? 
A Minimum Viable Product (MVP) is an early version of a 
product or service, and conta...
Fasal 
• SMS-based program designed to give farmers in India 
current market prices, so they can sell their crops for a 
p...
Fasal 
• Final product vision: SMS messages automatically sent 
to users 
• MVP version: One of the team members manually ...
Fasal 
• The Fasal team studied how early users used the service 
• Only when they were sure that people would use the 
se...
Key Elements of an MVP 
• No cost / low cost 
• Easy set-up and maintenance 
• Measurable 
@lepitts #leanimpact
Why create an MVP? 
It allows you to test your assumptions: 
• See if there’s a need for it, before you invest in somethin...
Gateway Green 
• Gateway Green is a project in Portland, Oregon to turn a 
stretch of unused land into a multi-use bike pa...
Gateway Green 
• The assumption: residents of Portland want a multi-use 
outdoor space for recreation and preservation 
• ...
Gateway Green 
• Metrics: funds raised + funders 
• The result: 
• $123,880 raised 
• 723 funders 
“This project will need...
G is for… 
Get Out Of The 
Building 
Lean Impact www.leanimpact.org
What is Getting Out of the 
Building? 
Get Out of the Building refers to the idea that to create a 
valuable product, serv...
Let’s talk about assumptions 
We base a lot of our work on assumptions 
(it’s not just you, everyone does it) 
A few assum...
“No facts exist inside the building. 
Only opinions.” 
- Steve Blank, Author, 
The Startup Owner’s Manual 
@lepitts #leani...
Getting out of the building 
• Putting the product or service in front of the people who 
will actually use it 
• What hap...
Why get out of the building? 
By getting outside the building, you can get actual, 
actionable feedback, and minimize the ...
IDEO.org 
• Creating a financial service program in Mexico 
• Started with a Minimum Viable Product 
@lepitts #leanimpact
IDEO.org 
• Mocked up an ATM, using an iPad and plastic casing to 
create a “working” prototype. 
• Created a mockup “prog...
IDEO.org 
“Our concepts evolved a great deal by walking the Mexicans 
we met with through our prototypes and hearing their...
The Conceptual Four Walls 
It can also refer to looking beyond the conceptual “four 
walls” of your industry to learn from...
P is for… 
Pivot 
Lean Impact www.leanimpact.org
What is Pivoting? 
Pivot means significantly changing the direction of a product 
or service strategy. Organizations will ...
Lean Impact 
• Circa January 2013 
• Assumption: People will pay $20 for an online conference, to learn 
about Lean Startu...
Lean Impact 
• We sold 4 tickets 
• Assumption: DISPROVED 
@lepitts #leanimpact
Lean Impact 
• Getting Out of the Building: 
• Reached out to potential attendees 
• Google Hangout feedback sessions 
• W...
Lean Impact 
• We pivoted: 
• Planned launch parties in New York, DC and San Francisco 
• Each party had over 500 registra...
Lean Impact 
@lepitts #leanimpact
Lean for Social Good Summits 
@lepitts #leanimpact
Pivot // Social Good Tech Week 
@lepitts #leanimpact
In Summary 
• Using Lean principles: 
• Is less risk than investing months on something 
• Is easy to try, using the appro...
Resources & Programs 
• Read The Lean Startup by Eric Ries 
• Take a course 
• Udemy – The Lean Startup Course 
• Acumen L...
Further Reading 
• The Ultimate Dictionary of Lean for Social Good – 
leanimpact.org 
• What would The Lean Startup Look L...
Thanks! 
Leanne Pittsford 
Co-Founder, Lean Impact 
www.leanimpact.org 
Leanne@lesbianswhotech.org 
@lepitts 
@lepitts #le...
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Lean Impact–Lean Startup for Mission-driven Organizations by Leanne Pittsford - The Lean Startup Conference 12/9/14

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Lean Impact–Lean Startup for Mission-driven Organizations by Leanne Pittsford - The Lean Startup Conference 12/9/14

  1. The A-Z’s of Lean for Social Good We’ll start in a few minutes… Lean Impact www.leanimpact.org
  2. What we’re talking about today • Lean Startup –what is it and why should I care? • The basic principles of Lean Startup • Defining three key Lean concepts + examples • Ways to get started @leahtn #leanimpact
  3. You’ll get the deck • We’ll send you the deck after the webinar • Archived on NetImpactwebsite • You’ll get a copy of The Ultimate Dictionary of Lean for Social Good @leahtn #leanimpact
  4. Who am I? • I’m Leanne Pittsford or @lepitts, the co-founder of Lean Impact, helping social good organizations apply Lean Startup principles • I’m also the founder of Social Good Tech Week & Lesbians Who Tech • I’ve worked at tech startups and have founded companies using Lean methods • Fun fact: I run the blog “When You Work At A Nonprofit” @lepitts #leanimpact
  5. The A-Z’s of Lean for Social Good Let’s get started… Lean Impact www.leanimpact.org
  6. What do we mean by “Lean”? The old definition: Having no money Doing more with less @lepitts #leanimpact
  7. What do we mean by “Lean”? The new definition: Lean organizations develop products, services and campaigns by starting small, soliciting user feedback along the way, ensuring they are continually developing something that users want, and pivoting if necessary. The overall goal is to reduce waste: wasted time, wasted effort, and wasted money. @lepitts #leanimpact
  8. Where Lean came from Eric Ries’ book The Lean Startup @lepitts #leanimpact
  9. But actually, that came from… Lean manufacturing, from Toyota @lepitts #leanimpact
  10. The old way: startups • Have an idea • Start working on it, behind closed doors • Take funding to build it • Take 18-24 months to finish it • Release it to the world • Expect people to buy it Idea Build Launch, Measure, Learn @leanimpact / #leanimpact @lepitts
  11. The old way: startups • Have an idea • Start working on it, behind closed doors • Take funding to build it • Take 18-24 months to finish it • Release it to the world • Expect people to buy it Idea Build Launch, Measure, Learn Dud (90% of the time) @lepitts #leanimpact
  12. The old way: startups • Have an idea • Start working on it, behind closed doors • Take funding to build it • Take 18-24 months to finish it • Release it to the world • Expect people to buy it Idea Build Launch, Measure, Learn Customer feedback comes here Dud (90% of the time) @lepitts #leanimpact
  13. The old way: social good • Have an idea for a program, service, campaign, etc. • Put staff on it • Take many months to finish it • Release the pilot to the world • Expect it to be successful Feedback comes here Idea Build Launch, Measure, Learn ?? @lepitts #leanimpact
  14. The new way: startups • Have an idea • Create a Minimum Viable Product (MVP) • Get it in the hands of customers • Gather feedback • Make refinements • And on and on User Feedback Idea Build Measure, Learn User Feedback Build Measure, Learn @lepitts #leanimpact
  15. The new way: startups • Have an idea • Create a Minimum Viable Product (MVP) • Get it in the hands of customers • Gather feedback • Make refinements • And on and on @lepitts #leanimpact
  16. The new way: startups • Have an idea • Create a Minimum Viable Product • Get it in the hands of customers • Gather feedback • Make refinements • And on and on Build Measure Learn User Feedback @lepitts #leanimpact
  17. Basically… BUILD Start with a Minimum Viable Product (MVP) that you can get into the hands of customers quickly MEASURE Use metrics see how customers use your MVP LEARN Learn from these results. Either continue on the same course, continue with some modifications, or pivot. @lepitts #leanimpact
  18. Why should social good organizations care? • Time and money are at a premium • You can’t afford to waste months on something that may or may not work • You need to find out quickly if something is viable, so you can either pursue it or ditch it @lepitts #leanimpact
  19. Defining Three Key Lean Concepts Minimum Viable Product Get Out Of The Building Pivot @lepitts #leanimpact
  20. M is for… Minimum Viable Product Lean Impact www.leanimpact.org
  21. What is a Minimum Viable Product? A Minimum Viable Product (MVP) is an early version of a product or service, and contains only the bare minimum features that allow it to be deployed to early users. It means: - Bare bones - Not pretty - Manual @lepitts #leanimpact
  22. Fasal • SMS-based program designed to give farmers in India current market prices, so they can sell their crops for a profit • Started with a Minimum Viable Product @lepitts #leanimpact
  23. Fasal • Final product vision: SMS messages automatically sent to users • MVP version: One of the team members manually sent SMS price alerts to early users • Final product vision: Voice response technology would send daily automated phone calls with price updates • MVP version: One of the team members recorded the “automated” voice @lepitts #leanimpact
  24. Fasal • The Fasal team studied how early users used the service • Only when they were sure that people would use the service, did they invest in building out the full vision @lepitts #leanimpact
  25. Key Elements of an MVP • No cost / low cost • Easy set-up and maintenance • Measurable @lepitts #leanimpact
  26. Why create an MVP? It allows you to test your assumptions: • See if there’s a need for it, before you invest in something • Find out if it’s a viable idea worth your team’s time • Eliminate wasted time • Eliminate wasted money • If people will use it, THEN start building it out @lepitts #leanimpact
  27. Gateway Green • Gateway Green is a project in Portland, Oregon to turn a stretch of unused land into a multi-use bike park. @lepitts #leanimpact
  28. Gateway Green • The assumption: residents of Portland want a multi-use outdoor space for recreation and preservation • The MVP: an Indiegogo campaign, to see if there is public support for the project @lepitts #leanimpact
  29. Gateway Green • Metrics: funds raised + funders • The result: • $123,880 raised • 723 funders “This project will need millions of dollars to be fully built out. While the crowdfunding campaign will raise just a small chunk of that, backers see it more as an opportunity to show the powers-that-be that the public is behind this project and that it's worth putting real money into.” – BikePortland.org @lepitts #leanimpact
  30. G is for… Get Out Of The Building Lean Impact www.leanimpact.org
  31. What is Getting Out of the Building? Get Out of the Building refers to the idea that to create a valuable product, service or campaign, you need to talk to the people who will potentially use it. @lepitts #leanimpact
  32. Let’s talk about assumptions We base a lot of our work on assumptions (it’s not just you, everyone does it) A few assumptions: • X group needs more information on Y (it’s an information problem) • Our donors want to hear more about X issue (we know our donors) • The best thing to help X group, is Y service (we know how to help them) @lepitts #leanimpact
  33. “No facts exist inside the building. Only opinions.” - Steve Blank, Author, The Startup Owner’s Manual @lepitts #leanimpact
  34. Getting out of the building • Putting the product or service in front of the people who will actually use it • What happens when they use it What it’s not: • Online surveys • Phone calls • Polls • “Would you use this?” @lepitts #leanimpact
  35. Why get out of the building? By getting outside the building, you can get actual, actionable feedback, and minimize the risk that a product, service, campaign or program will fail by verifying your theories with actual customers. @lepitts #leanimpact
  36. IDEO.org • Creating a financial service program in Mexico • Started with a Minimum Viable Product @lepitts #leanimpact
  37. IDEO.org • Mocked up an ATM, using an iPad and plastic casing to create a “working” prototype. • Created a mockup “program” for the software using Keynote presentation software. • Created sample brochures, manual SMS alerts @lepitts #leanimpact
  38. IDEO.org “Our concepts evolved a great deal by walking the Mexicans we met with through our prototypes and hearing their reactions. We were able to find out how quickly someone understood the idea, whether a certain feature made sense, and figure out which elements needed to change. “ - Patrice Martin, IDEO @lepitts #leanimpact
  39. The Conceptual Four Walls It can also refer to looking beyond the conceptual “four walls” of your industry to learn from other industries and things they’re doing. Ways to get outside the building: • Read blogs about technology or innovation • Read books about entrepreneurship • Watch TED talks • Go to a startup event or meetup • Attend a Startup Weekend event @lepitts #leanimpact
  40. P is for… Pivot Lean Impact www.leanimpact.org
  41. What is Pivoting? Pivot means significantly changing the direction of a product or service strategy. Organizations will pivot when a current idea is not working or not getting traction, or when the MVP needs significant improvement. @lepitts #leanimpact
  42. Lean Impact • Circa January 2013 • Assumption: People will pay $20 for an online conference, to learn about Lean Startup in the social good space • Minimum Viable Product: • Lining up a few speakers • Basic website • Eventbrite registration @lepitts #leanimpact
  43. Lean Impact • We sold 4 tickets • Assumption: DISPROVED @lepitts #leanimpact
  44. Lean Impact • Getting Out of the Building: • Reached out to potential attendees • Google Hangout feedback sessions • We learned that people needed an in-person experience @lepitts #leanimpact
  45. Lean Impact • We pivoted: • Planned launch parties in New York, DC and San Francisco • Each party had over 500 registrants and 300 people through the door • By creating an MVP , we saved money and had our answer in 60 days • By Pivoting, we were able to create something that provided value to our audience @lepitts #leanimpact
  46. Lean Impact @lepitts #leanimpact
  47. Lean for Social Good Summits @lepitts #leanimpact
  48. Pivot // Social Good Tech Week @lepitts #leanimpact
  49. In Summary • Using Lean principles: • Is less risk than investing months on something • Is easy to try, using the approach and tools here • Gives you quick data so you know whether to move forward Most people are quick to stop you before you get started, but hesitant to get in the way if you’re moving! @lepitts #leanimpact
  50. Resources & Programs • Read The Lean Startup by Eric Ries • Take a course • Udemy – The Lean Startup Course • Acumen Lean for Social Impact • Adopt a testing mindset @lepitts #leanimpact
  51. Further Reading • The Ultimate Dictionary of Lean for Social Good – leanimpact.org • What would The Lean Startup Look Like for Nonprofits? By Sasha Dichter • The Lean Startup by Eric Ries • Don’t Overthink It by Leah Neaderthal @lepitts #leanimpact
  52. Thanks! Leanne Pittsford Co-Founder, Lean Impact www.leanimpact.org Leanne@lesbianswhotech.org @lepitts @lepitts #leanimpact

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