Leadmill provides mobile marketing services including 360 app strategies, marketing planning, monetization, execution, and analytics. Their services help brands figure out mobile challenges by providing an overview of the mobile ecosystem and how to effectively reach audiences across devices and channels. They have worked in mobile internationally since 2012 on content, distribution, and measurement strategies aligned with consumer behavior from awareness to purchase to loyalty.
5. 9 out of 10 Marketeers find it very
difficult to get an overview of the
mobile eco-system and what supply
channels to use to effectively reach
their target audience.
We’ve worked this complex eco-system internationally since 2012
10. App Store OptimisationPostconversionengagement
App promotion campaignsRe-engagementcampaigns
Lost USers
USers
Howitimpacts conversion& retention
Keyinfluencers
Channel
Creative type & messaging
User data
Targeting
Keyinfluencers
Landing Page
Keywords
Images
Reviews
Video
Logo
Title
Keyinfluencers
Sign-up flow
In-app messaging
Push notifications
UX
Keyinfluencers
Retargeting
Ad messaging
In-app deep linking
Installing theapp
Using theapp
Uninstalling theapp
14. see Anyone that would buy your product
think
do
care
Qualified audience
Anyone that signals interest in your industry
Anyone that is ready to buy
Anyone that bought from you
15. see Help people learn
think
do
care
KPI
Help people consider
Help people buy
Help people enjoy
objective
Awareness
Branded searches
Financial KPI
Repurchase
22. WhyApp Store
optimisation matter$?
ASO produces the highest ROI of any
User Acquisition (UA) channel.
It increases rankings and grows install
volume from overall and category
toplist discovery.
ASO increases relevant number of
installs from app store searches.
Use App Store Optimisation to increase
RoaS from any paid UA campaigns.
Increases rankings and impressions on
Google mobile-Search Engine Results
Pages
App Store Search Google Search
23. App Store optimisationframework
The Leadmill ASO Framework is divided into
three key areas
SEarch
ASO foryouRAPP, iswhatSEO &
CRO isforyourwebsite – Getit
rightand begintobenefittoday
indexing Appeal
ASO
framework
Does your app appear in
relevant searches in App Store
and Google Mobile Search?
24. App Store optimisationareas
SEarch
indexing Appeal
ASO
framework
Search optimisation aims to maximise your
apps rankings & visibility on relevant app
stores and Google searches.
Search optimisation
Appeal optimisation aims to attract people
to visit your app store page and convince
them download your app.
Appeal optimisation
App indexing is to ensure your in-app
content appear on relevant searches in
app stores and on Google.
Appindexing
25. App Store optimisationina context
ASO has crucial influence on your paid & organic user
acquisition & retention efforts
Appstore
optimisation
Retention &
engagement
App
promotion
360°app
strategy