In 2014 Mobile traffic exceeded desktop traffic for the first time ever and more time was spent on mobile than watching tv. Also mobile ads performed 4-5 times better than online ads and 70% of all mobile searches led to action on a website within 1 hour. At Leadmill, we entered the CPC/CPM space and developed a reach of billions monthly impressions worldwide. We hired new representatives in Bangalore, India and advanced our Smart SDK & Tracking platform allowing advertisers to get the most unique user insights in the market.