1.
The Power of Intent ™

2.
Everywhere around us, consumers leave
a scent trail of their interests. But for many
marketers, the more data they have on their
consumers, the less they really understand
them.
Today, it’s possible to collect hundreds, even
thousands, of data points about a consumer
in search of a product, but it’s extraordinarily
difficult to connect those points into a complete
picture of who the consumer is, where she’s
been and what she’s really looking for. In
essence, although the consumer’s data is
remarkably accessible, an understanding of the
consumer’s intent remains elusive.
Enter Jornaya.
By leveraging our robust network of over
25,000 domains, along with an unmatched
ability to see first hand what consumers are
doing on these sites, Jornaya has empowered
marketers with the highest resolution view of
their consumers’ buying journeys.
About Jornaya
Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express
written permission from Jornaya™. ©2016 Jornaya™, Jornaya.com & Jornaya™, Inc. All rights reserved.

3.
Jornaya Intelligence: A technology platform that provides marketers with
event insights and attributes. Become an eyewitness to the consumer’s
actions during their considered purchase journey.
Jornaya Predict: Harness the insights contained in consumer behaviors--on
your site, across the web, and in real time. Leap beyond “look-alike” inputs.
Identify the “act-alikes” using behaviorally-driven facts.
TCPA Guardian: Insurance against costly violations of the TCPA. Jornaya’s
technology is present at the original consumer event and witnesses what
the consumer saw, what the consumer did, and how he or she interacted
with the TCPA disclosure language.
SOLUTIONS FROM JORNAYA
Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express
written permission from Jornaya™. ©2016 Jornaya™, Jornaya.com & Jornaya™, Inc. All rights reserved.

4.
Your consumers’ lives aren’t one-dimensional. Your data shouldn’t be either. Jornaya Intelligence is a
first-hand witness to your consumers’ buying journeys, empowering you with lead-level data that helps
you optimize lead buying, improve lead routing, and make smarter business decisions in real-time.
Business Applications
With Jornaya Intelligence, you see the big picture and can make better business decisions as a result. Jornaya
witnesses your consumers’ complete buying journeys--not just on your website but everywhere your consumer
has been.
Jornaya Intelligence provides access to consumer event-level attributes such as:
Consumer Velocity
The total number of related events associated with a particular consumer.
Data Integrity
Whether or not the information purchased matches what the consumer entered on the lead form.
Device Frequency
Number of LeadiDs created by a single device during a specified time period.
Event Age
The amount of time that has elapsed between when the consumer provided his/her information and
when your company actually received it.
Lead Duplication
Number of times the viewer has seen a particular lead.
Event Duration
How long the consumer spent filling out the web form.
Lead Lineage
How many buyers received the lead from the generator.
And many, many more!
JORNAYA INTELLIGENCE
Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express
written permission from Jornaya™. ©2016 Jornaya™, Jornaya.com & Jornaya™, Inc. All rights reserved.

5.
Deep Network Intelligence: Gain a complete, 360-degree view of your consumers’ buying journeys. Jornaya
Intelligence is built upon a unique, behavioral dataset that spans across more than 25,000 web domains. Through
the Jornaya network, you’ll unlock details such as how “in-market” a particular consumer is, and how many other
companies are trying to convert her.
Connected Outcomes: Experience the real power of Jornaya Intelligence when you incorporate your conversion
outcomes. Turn sharper vision into sounder decisions based on measuring the relationship between the behaviors of
your consumers and how their journeys end.
Easy Integrations
Jornaya Intelligence plays well with others and integrates easily with any system in your consumer journey
decisioning toolkit. Whether it’s your lead management, marketing automation, and CRM system, connecting Jornaya
Intelligence provides a layer of intelligence not available anywhere else, and enables you to take action on the
consumer event attributes that matter to you.
Fully Actionable
No two companies have the same level of interest in any one consumer. That’s why Jornaya Intelligence gives you
the ability to set custom rules and buying criteria within your account or campaign. With Jornaya Intelligence, you’re
able to optimize bids, define requirements, and even filter out clicks, calls, and leads that don’t match what your
business really needs.
Under the hood: Jornaya Pixel Fires
The Universal LeadiD
Jornaya issues a 36-character unique
identifier, called the Universal LeadiD,
each time a consumer interacts with a
website. We’re with the consumer at
every step of the funnel, witnessing
every interaction in a privacy-friendly
manner. If the consumer then visits and
takes actions on other web properties,
Jornaya connects all the dots.
Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express
written permission from Jornaya™. ©2016 Jornaya™, Jornaya.com & Jornaya™, Inc. All rights reserved.

6.
Everywhere they go, consumers leave a digital footprint of their interests. These interactions happen millions
of times every day, yet understanding what someone really wants (how much, and when) remains elusive. With
Jornaya Predict, you understand the cumulative impact of every click, call, web form so that you can identify, and
prioritize, the consumers who are most likely to buy from you.
Business Applications
Jornaya Predict unleashes the insights contained in your consumers’ behaviorson your site, across the web, and
in real-time. Using behaviorally-driven facts, Jornaya Predict scores the degree to which a consumer is in-market
and likely to buy from you, right now.
Optimize Bids
Solicit, or offer, the right bids at the right time based on the likelihood of a consumer to engage with
a particular brand.
Reduce Inefficient Spend
Adjust your media buying strategy and re-allocate the money previously spent on low-intentioned
consumers towards those who are most likely to convert.
Improve Internal Processes
Eliminate the guesswork by knowing who to dial, when to dial, and what reps to route each consumer to.
Create Premium Lead Categories
With Jornaya, lead publishers can categorize and tier the leads they sell by leveraging Jornaya Predict’s
scores as an indicator of quality.
Enhance Reporting and Tracking
Get an early read on the performance of your data sources in real-time or in batch. And many, many more!
JORNAYA PREDICT
Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express
written permission from Jornaya™. ©2016 Jornaya™, Jornaya.com & Jornaya™, Inc. All rights reserved.

7.
Traditional lead scoring models answered a one-dimensional question:
To what extent does this consumer “look” like my typical customer?
But in the digital world, actions speak louder than addresses, emails, and phone numbers. Jornaya Predict
leaps beyond the limitations of “look-alike” inputs and helps you identify “act-alikes” who are ready to do
business with you.
• On-Site Experience: the overall experience that the consumer had while on the lead form or
when he/she interacted with a brand.
• Consumer Journey: the path the consumer took to arrive at the current consumer event.
• Consumer Engagement: the quantity and quality of interactions shown by the consumer
throughout his/her entire journey.
• Lead Modality: the method by which lead was generated, i.e., web vs. call center generated leads.
• Competition: Indicates the existence and relevance of other parties that currently aim to convert
this consumer into a customer.
• In-Market Status: The extent to which the consumer has repeatedly shown interest in a specific
product or service.
• Device Characteristics: The characteristics of the device used to by the consumer while online,
i.e. mobile vs. desktop and browser type.
Key drivers of Jornaya Predict
Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express
written permission from Jornaya™. ©2016 Jornaya™, Jornaya.com & Jornaya™, Inc. All rights reserved.

8.
If you’re in the business of dialing consumers, your luck is about to run out. Collectively,
consumers and plaintiffs’ attorneys file thousands of complaints each year under the Telephone
Consumer Protection Act (TCPA). Are you prepared? Are you protected? Do you have persuasive
evidence of our TCPA compliance?
For companies that use TCPA Guardian, the answers are yes.
Business Applications
The TCPA prohibits companies from texing or auto-dialing mobile phones without the prior
express written consent of the consumer. Violations can cost up to $1,500 per call, and the
burden of proof is on everyone involved in the marketing chain, including you. TCPA Guardian
has you protected. Here’s how:
Look Before you Leap
TCPA Guardian is a first-party witness to every aspect of your TCPA compliance
program. It monitors the size, text, and overall visibility of your TCPA disclosure,
and the manner in which the consumer provides consent, helping you avoid non-
compliant leads before they put your business at risk.
Act with Confidence
Make proactive decisions according to the TCPA-related attributes of a consumer
event. TCPA Guardian enables you to adjust buying criteria, optimize bids, and
employ different means of contacting the consumer before you dial.
Prove the Compliance of Every Lead
You can’t always prevent lawsuit, but you can protect yourself in the event one
occurs. TCPA Guardian includes a Visual Playback of every consumer event, giving
your persuasive evidence of a TCPA consent that you can use in a court of law.
TCPA GUARDIAN
Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express
written permission from Jornaya™. ©2016 Jornaya™, Jornaya.com & Jornaya™, Inc. All rights reserved.

9.
You’re Only Vulnerable if You Use an Autodialer
Think again; based on the latest interpretations of TCPA by the FCC, only a rotary phone would be safe from the
broad and sweeping definition of an automatic dialing system.
Damages Are Only Monetary
TCPA lawsuits don’t just damage your bottom line. They damage your brand’s reputation as well. When
consumers see that you’re being sued for allegedly texting or auto-dialing without permission, they’re less likely
to want to engage with your brand as a result.
It’s the Dialer’s Responsibility
With regard to TCPA, courts have held that responsibilities extend to everyone in the marketing chain that
touched a particular consumer. Even if you didn’t actually dial the record, you may be responsible for not
acquiring the consumer’s prior express written consent.
It Won’t Happen to me
TCPA lawsuits aren’t limited to any one particular industry. Chances are that lawyers are filling out your site forms
and looking closely at what you do with them. And because penalties can cost up $1,500 per call with no cap on
total damages, Class Actions are the preferred method for bringing a suit against alleged violators.
It’s Not My Responsibility because I’ve Indemnified Myself
With regard to TCPA, courts have held that responsibilities extend to everyone in the marketing chain that
touched a particular consumer (known as vicarious liability). Even if you didn’t actually generate the lead, you may
be responsible if you text or auto-dial a mobile number without prior express written consent.
What Consumer Sees / What You See
What Consumer Sees: Consumers see your web form exactly
as you’ve designed and tested it. TCPA Guardian operates in the
background by generating a unique ID for each consumer event and
tracking how the consumer interacts with the form.
What You See: You see what the consumer saw—and did—on the web
form, and can verify whether the information you received matched
what the consumer actually entered. You can even render a visual
playback of these interactions and have proof that the consumer
provided prior express written consent to be texted or auto-dialed.
Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express
written permission from Jornaya™. ©2016 Jornaya™, Jornaya.com & Jornaya™, Inc. All rights reserved.

10.
Customers
Jornaya helps marketers identify engaged, in-market consumers while deepening their
understanding of the attributes that predict conversion success.
Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express
written permission from Jornaya™. ©2016 Jornaya™, Jornaya.com & Jornaya™, Inc. All rights reserved.

11.
Success Stories
“The proof is in the data results. There’s a lot of power in what
Jornaya is doing.”
GEORGE HURLEY - DIRECTOR OF MARKETING ANALYTICS
“Our customers have found that by associating with Jornaya, there is a fair
amount of instilled trust in the relationship right out of the gate.”
CHRIS HARPER - PARNTNER AND COO
“We’ve always made a strong commitment to all of our clients that our leads are not
only compliant, but high quality. By implementing Jornaya’s technology on our solar
websites, we’re doubling down on that commitment.”
SILAS ELLMAN - EVP AND PARTNER
“The certainty that Jornaya brings has an impact on our team in believing that we’re
going to be continuing to grow this business in a smart way.”
RUSTAM IRANI - SR. DIRECTOR OF MARKETING
Confidential and Proprietary. For information purposes only. Please do not copy or distribute further without prior express
written permission from Jornaya™. ©2016 Jornaya™, Jornaya.com & Jornaya™, Inc. All rights reserved.

12.
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©2016 Jornaya™, Jornaya.com & Jornaya™, Inc. All rights reserved.
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