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WHAT ARE
SOUTHEAST ASIA’S
CONSUMERS
BUYING ONLINE?
Q4 2015
Merry mood spurs myriad purchase. According to the latest
insights from Lazada, the leading online shopping destination in...
LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA BEST SELLERS
These days, the telling of time is not enough. Consumer de...
LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA BEST SELLERS
A smile from a cute baby can melt even the hardest hearts,...
75,000
50,000
25,000
0
Over the holiday season, it is all about
creating good memories. Our shoppers
also had that in mind...
LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA BEST SELLERS
In groceries, while most of Southeast Asia looked at purch...
LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA BEST SELLERS
Excellent culinary skills aside, ever wondered
what it tak...
If you think that people are only buying cheap items online, think again. Southeast Asian
consumers are increasingly embra...
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What are Southeast Asia's Consumers Buying Online

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eCommerce is changing the way people shop. Do you know what Southeast Asia’s consumers are buying online?

We share some of the best-selling products during the online shopping frenzy late last year.

Publicada em: Varejo
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What are Southeast Asia's Consumers Buying Online

  1. 1. WHAT ARE SOUTHEAST ASIA’S CONSUMERS BUYING ONLINE? Q4 2015
  2. 2. Merry mood spurs myriad purchase. According to the latest insights from Lazada, the leading online shopping destination in Southeast Asia, customers are snapping up items from small to bulky, cheap to premium, and essentials to indulgences. Take a look at the bestsellers in the online shopping frenzy in the last quarter of 2015. In the season of massive year-end campaigns, some purchases might just be advance stocking for more upcoming festivities. WHEN THE FESTIVE BUG BITES, SOUTHEAST ASIA SEEKS ONLINE PANACEA LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA FESTIVE SEASON
  3. 3. LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA BEST SELLERS These days, the telling of time is not enough. Consumer demand for smart watches and activity trackers continued on an explosive upward trajectory with wearables taking a dominant share of number of technology gadgets purchased on Lazada. Among the top 10 items in TV, audio/video, gaming, over 85,000 units of smartwatches were sold. WATCH YOUR TIME#1
  4. 4. LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA BEST SELLERS A smile from a cute baby can melt even the hardest hearts, but keeping the little ones happy can sometimes be difficult. Clean and dry bottoms is key here. With 50,000 diapers sold from 10-12 December during our Online Revolution!, we are here to help. The top three brands, in no particular order are: Merries, Drypers and MamyPoko. HAPPY DIAPERS#2
  5. 5. 75,000 50,000 25,000 0 Over the holiday season, it is all about creating good memories. Our shoppers also had that in mind. Memory cards and flash drives flew off our virtual shelves. Amongst the top 10 items in our ‘Camera’ category, close to 85,000 memory cards were sold. The top 10 items in our ‘Computer & Laptop’ category comprised flash drives and thumb drives, with almost 97,000 of them sold. MEMORIES TO KEEP #3 LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA BEST SELLERS
  6. 6. LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA BEST SELLERS In groceries, while most of Southeast Asia looked at purchasing daily essentials such as cooking oil, instant coffee and milk powder, Singapore shoppers on Lazada had something different in mind. We imagined that there were plenty of great parties happening in Singapore. The top three brands accounted for close to 350 bottles of champagne purchased over the quarter. Amongst the top 10 items, whiskeys and beers were also very popular libations. Cheers Singapore BE IN GOOD SPIRITS#4
  7. 7. LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA BEST SELLERS Excellent culinary skills aside, ever wondered what it takes to be a great home chef? We looked at the top 20 items in our ‘Home & Living’ and ‘Home Appliances’ category, and found out that these items were high in on the list of many home cooks in Southeast Asia. Airtight containers – Essential for storing everything from condiment, marinades and leftovers! Free of chemicals, it’s also safe for the entire family. Knives – Pick the right tool for the job. Whether you’re scaling a fish, or carving up that delicious roast, a set of ergonomic and sharp blades will make your time in the kitchen a breeze. Smoothie Makers – Blend your fruits & vegetables to create your own detox concoction after a night of binge eating! Our Singapore customers have been stocking this up! Pots & Pans – A good, non-stick, non-scratch set will go a long way. Make sure it’s easy to clean too! Electric BBQ Grill – Grilled deliciousness in the comfort of your home - sans smoke. Your spouse will thank you CHEF IN CHARGE #5 A B C D E A B C D E
  8. 8. If you think that people are only buying cheap items online, think again. Southeast Asian consumers are increasingly embracing online retail as an important part of their lives. See the range of products that consumers are buying off Lazada here: All Prices in US Dollars ID MY PH SG TH VN LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA WIDE ASSORTMENT HOME THEATER SYSTEM $4145 BANDANA <$1 78” SMART LED TV $6720 NAIL ART STICKERS <$1 COMMERCIAL MOTORIZED TREADMILL $3390 CURTAIN ROD & BRACKET <$1 40” FULL HD SLIM LED TV $13465 STUD EARRINGS <$1 HIGH-TECH DRONE $3636 BEACH FLIP-FLOPS <$1 MOTORCYCLE $3636 TABLE CLOTH <$1 FROM THE AFFORDABLE TO THE NOT-SO

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