Mastery Journal Timeline

1. Mastery Journey Timeline
LAURIE BIZZELL
MDL501-O | TERM C201407 | SECTION 01

2. Index
• END GOAL
• COURSES
• INDUSTRY LEADERS
• REFERENCES

3. End Goal
To complete the courses, gain industry knowledge and utilize existing skill set to deepen an understanding on eCommerce
Marketing. This will be accomplished by employing strategies, mentors and additional involvement with school.
IndustryStrategies
•Marketing
Certifications
•Local
Networking
Groups
•Secure a Local
Mentor
SchoolInvolvement
•Join the Social
Media Club
•Utilize Career
Development
•Follow fellow
student Tumblr
blogs
IdealMentor
•Knowledgeable
in eCommerce
Marketing
•Industry
Connections
•Invested in my
success
•Honest and
hard working

4. July 2014: Mastery: Personal and
Professional Leadership
Goal
 Clarify a vision for what I want and
how to achieve it.
 Find purpose and balance in
Family/Work/School
Strategies
 Identify short term and long term goals
 Utilize Full Sail University Resources
 Read Robert Green’s “Mastery”
 Research field certification and
credentials

5. August 2014: Internet Marketing
Fundamentals
Goal
 Learn basics, principles and
fundamentals of Internet Marketing
and Search Engine Optimization
Strategies
 Utilize IMMS Resource Guide provided
by Full Sail University
 Read Digital minds: 12 things every
business needs to know about digital
marketing.. (2013). Victoria, BC:
FriesenPress.
 Join the Social Media Alliance
of Chattanooga

6. September 2014: Business Storytelling
and Brand Development
Goal
 Learn how to build and maintain a
brand for an online presence
Strategies
 Attend local storytelling group to help
stimulate creative flow
 Review Ries, A., & Ries, L. (2014). The 22
immutable laws of branding. S.l.:
HarperCollins e-Books.
 Interview local branding managers for
industry insight and mentor
 Utilize IMMS resource -- The 2010
Creativity 50

7. October 2014: Internet Consumer
Behavior and Analysis
Goal
 Dive deeper in to why consumers do
what they do online and how they do
it.
 Learn how to analyze the data.
Strategies
 Review and subscribe to Search Engine
Journal
 Complete online course Ecommerce
Analytics: From Data to Decisions –
Google
 Read Close, A. (2012). Online consumer
behavior: theory and research in social
media, advertising, and e-tail. New York:
Routledge.
 Utilize Lynda.com for analysis insight

8. November 2014: Web Design
and Usability
Goal
 Learn the details of web development
and usability to create a site that users
will use
Strategies
 Read Krug, S. (2013). Don't make me
think, revisited: a common sense
approach to Web usability(Third ed.).
 Attend usability session in local lab
 Research Usability Engineer Careers at
FSU Career Center

9. December 2014: New Media
Marketing
Goal
 Learn how to apply cutting edge
marketing methodologies in the
business world.
Strategies
 Attend IMMS Events
 Read Ann Arbor SPARK Awarded IEDC
Excellence Award for New Media
Marketing. (2013, November
2). Marketing Weekly News.
 Attend local Marketing Social Groups

10. January 2015: Advanced Internet
Marketing Strategies
Goal
 Building on the fundamentals, learn
marketing at the next level
 Create and implement strategies
Strategies
 Read Amerland, D. (2013). Google
semantic search: search engine
optimization (SEO) techniques that get
your company more traffic, increase
brand impact and amplify your online
presence.
 Complete Google Digital Marketing
Course and AdWords Certification
 Utilize Business Source Complete to
research potential employment
opportunities

11. February 2015: Advanced Search
Engine Optimization
Goal
 To gain a better and more in depth
understanding of SEO.
Strategies
 Read Odom, S. (2014). SEO For 2014:
The Complete Do-It-Yourself SEO
Guide. : MediaWorks Publishing.
 Review Lynda.com video courses on
SEO
 Employ and test practices in real life at
work

12. March 2015: Strategic Internet Public
Relations
Goal
 Create and maintain a Public
Relations Plan for my business
Strategies
 Apply for 2015 Google Online
Marketing Challenge
 Create and implement a public
relations plan
 Attend IMMS Seminars

13. April 2015: Web Analytics and
Optimization
Goal
 Learn how to analyze data and use in
a meaningful way to grow web
presence
Strategies
 Complete Google Analytics course
work
 Utilize Lynda.com for analytics help
 Read Teixeira, J. (2013). Your Google
game plan for success increasing your
web presence with Google AdWords,
Analytics and Website Optimizer.
Indianapolis, IN: Wiley.

14. May 2015: Internet and the Law
Goal
 To learn the fundamentals of Internet
law and how they pertain to my
business
Strategies
 Read Martin, D. Internet law comes of
age. Internet Research, 11-14.
 Review theories with business law
team in person
 Utilize Findlaw at the FSU library

15. June 2015: Internet Marketing
Campaign Development
Goal
 Learn to create content driven
campaigns that are specific to
business strategy
Strategies
 Utilize Google AdWords and Campaign
Manager to A/B test theories
 Read 12 inspiring marketing campaigns
from Google | Econsultancy. (n.d.). .
Retrieved August 1, 2014, from
https://econsultancy.com/blog/64204-
12-inspiring-marketing-campaigns-from-
google
 Attend IMMS seminars

16. Industry Leaders
Oriental Trading Co.
Sam Taylor, CEO
402.596.1200
No More Rack.com
Deepak Agarwal, CEO
212.405.4011
Luxottica Group SpA
Edwards Kummer, SVP
949.951.0991
DSW, Inc
Mark Delcher, SVP
614.237.7100
American Girl, LLC
Ravi Acharya VP
608.836.4848
Chegg, Inc
Dan Rosenweig, CEO
408.727.1451

17. References
 Top 500 guide: profiles and statistics of America's 500 largest retail web sites
ranked by annual e-commerce sales. (2014 ed.). (2014). Chicago: Vertical
Web Media.
 Welcome to Salary.com!. (n.d.). Salary.com. Retrieved July 23, 2014, from
http://www.salary.com
 World's Largest Professional Network | LinkedIn. (n.d.). . Retrieved July 23,
2014, from https://www.linkedin.com/