The document provides guidance on preparing a business pitch, including refining all areas of the business model, understanding what is involved in pitching and making "the ask", and recognizing that the entrepreneur is the business brand. It discusses knowing the audience when pitching, and providing an example pitch for feedback on storytelling, promotion, visualization, research validation, discussing finances, and presentation skills. Entrepreneurs are instructed to individually prepare their pitch using the provided resources and slides.

2. WHAT WE WILL COVER & WHAT ACTIONS/ INSIGHTS YOU’LL LEAVE WITH
Review and refine all areas of the business canvas and finalise gaps in your
business model
1
Understand and practice what is involved in business pitching including “the
ask”
2
3 Understand that they are their business brand and pitching is just sharing your
business with people who you want to get involved in the business.

3. Activity: Think about how all the pieces work as one plan.
Spend time individually working on your plan- revise or fill in
any gaps, particularly in your business- revenue model.
© Global Sisters 2018

4. Sarah Little Flowers Part 3

5. Know your
audience
Simply put, a pitch is sharing your business with “the world”. Its about
communicating your business in a way that brings your potential customers,
funders/ investors and networks on the journey with you. It could be:
• A spoken presentation- a short “elevator pitch” or a longer presentation to a
specific audience
• A document (visual, written) or video.
Knowing your audience (who you are presenting to) is key. If you are pitching
for investment/ funding this is going to be different to pitching your business to
potential customers.
Your pitch audience will be your fellow participants and
members of the Global Sisters community, including business
coaches.
How would you like them to get involved in your business?
What is “your ask”?

6. Slides for
planning your
pitch are in
your booklet.
Pitching at Sister School is a great opportunity to present your business in a safe and
supported environment. The structure in the Booklet is just a guide to help you get
going…

7. Here is some of the areas the panel will provide
feedback on:

9. 1) Prepare, prepare, prepare.
2) Practice your pitch in front of
real people first.
3) Tell a great story, and make an
emotional connection through your ‘why’
4) Promote yourself as the Founder/
CEO and business woman.
5) Make your presentation
visual and interactive.
6) Highlight any market research,
testing or product validation by
talking about early sales.
7) Be ready to talk $ numbers.
8) Keep calm & breathe!

10. Watch Veronica pitching Rubycup

11. ACTIVITY: Individually work on your canvas. Go through the resources from
Sister School and use them to prepare for your pitch. You can use the slides
in the Booklet for guidance and structure.

12. Check out the resources and BUZZ WORDS used in Session 8 in the Booklet,
and get a sneak look at the BUZZ WORDS we will be using in Session 9.