SlideShare uma empresa Scribd logo
1 de 35
Baixar para ler offline
Session 4 - Create My Brand
WHAT WE WILL COVER & WHAT ACTIONS/ INSIGHTS YOU’LL LEAVE WITH
WHO/ FEEL: Gain an understanding of your brand from your customers
perspective and how brand affects your customer experience
1 WHAT: Understand that brand is not just a logo, and how the meaning
has changed over time- and what it means for your business today
2
3
DO: Learn how to create a simple, start-up brand kit right now!4
HOW: Understand how to create a consistent and professional brand
that grows as your business does
Think about brand in these parts of the canvas
© Global Sisters 2018
All these words are associated with brand, but what is a brand exactly? And
why is it important to you right now?
It was enough to have a product and say ‘Here,
come and buy this!’
It was enough to saw ‘My product is different to
that other product, buy this!’. It solved a problem,
and had something different to its competitor.
Tag lines, and emotive branding became the
brand too. It became more clear that you were
buying more than the product when you bought
from a particular brand.
Lets look at any example of ‘the why’ and how it is communicated through
the Alyssum Alchemy brand
…
…
…
Brand visual identity changes over time… but customer experience & values
stay the same
Oobi- Part 1
Fly By Fun- Part 2
As a group, discuss:
1. How did the Oobi brand connect people? What kinds of interaction did
they have?
2. At Fly By Fun, Isobel talks about the experience customers have with the
brand. What examples of touch points does she give?
3. How do you think you would build a community with the people that
interact and use your brand?
“To build a brand, you need to build relationships with people – it is all about
the community ‘around’ your brand!”
What do you think the visual
part of your brand could
include?
The non-visual part of your
brand (your customer
experience) is any touch-
point with your customer.
What do you think that
could include?
Which of these words
around the circle resonate
with you and what you want
for your brand?
What would YOU like to
add for your brand?
VISUAL
IDENTITY
+
CUSTOMER
EXPERIENCE
Just like when you invite someone into your home…
1. 1. What do you want visitors
to see when they arrive?
2. 2. What do you want them
to feel?
3. 3. What do you want to
share with them?
1. Describe your brand in 10
words?
3. What do you want to share
with people connecting with
your brand?
2. What do you want people
to feel like when they use your
brand?
Helpful, socially conscious, vibrant, soul-
filled, artisan, delicious, inviting,
welcoming, like home.
We want people to feel like they have
learned about our culture and hospitality,
and our culture feels like it has a home
too. A place that creates change and
opportunity.
We want to feed them, and for them to
feel inspired to help, know more or to
tell someone else about the great work
we do here. They know our values and
what we stand for when they leave.
Take 5 minutes to consider your answers &
write them down
Question1. What do you want customers to see when they
visit ‘your home’?
Question 2. How does it make them feel?
Question 3. What do you want to share with them?
First, we will
use words,
and then we
will use
pictures!
Can you see some themes in your answers?
THIS IS YOUR BRAND IDENTITY EMERGING!
Pinterest
Magazines
Canva
Do you remember
the customer
profile you
created in
Session 2?
ACTIVITY: Over 15 minutes, think about your customer and find
pictures that reflect your customer personality and that match with
your brand vision.
USE:
Make sure you consider your customer, not just promoting your
product. It’s about them, not you!
Think back to Session 3. Get Set Up
Lets briefly check in on these questions:
a) What branding collateral did you identify in Session 3? Do you need
to revise that now?
b) Have the social media platforms that you considered in Session 3 still
apply to your business idea now?
c) Are you closer to a business name?
d) How would that look at a Black & White Font Based logo?’
Spend 5 minutes working on your canvas to answer these questions.
• Consider using a text only logo to get started.
• Avoid using unattractive clip art
• Don’t make your logo overly complex, or use too many colours
• If its in colour, make sure it looks good in black and white
• Make sure it is easy to read and understand!
BLACK & WHITE LOGO EXAMPLES
SIMPLICITY OVER COMPLEXITY
Do you think these brands
know their customer?
Do you think it is easy to
understand what they do
when you look at their
logos?
DESIGN IS AN ONGOING TASK…
Activity: Lets work together to create a simple brand for a
sample (made-up!) business. This will walk you through the steps
so you can do this at home for your own business.
The business name is ‘Wildflower’ and it creates unique, native
& wild growing bunches and floral installations for customers
who want high end, artistic flowers in their shop, restaurant or
event.
We’ll now spend 30 minutes in Canva creating this brand.
.
STEP 1. REGISTER OR LOGIN
STEP 2. CREATE YOUR
BRAND TEMPLATE IN A4
STEP 3. BRAND IMAGES
STEP 4. BRAND COLOURS
Option 1. Design Seeds
Option 2. Canva Colour Palette Generator
Session 4 - Create My Brand
STEP 5. CREATE YOUR LOGO & FONTS
STEP 6. FINALISE YOUR BRAND SHEET
Group Discussion
How is the Oobi brand used across different digital
platforms like the website and Instagram? Is it
consistent?
Note: we will re-visit this again for YOUR brand in
Session 7, Get the Word Out.
Activity: Use the Branding with Canva handout & video during the week to
create your own brand sheet.
Don’t worry if you don’t have everything perfect,
this is about introducing you to Canva, and getting a simple, professional
brand to get started with. Remember, brands evolve and change over time-
this is just the start. Be curious and experiment with some ideas!
If you need some extra support please book in a time with your Accelerator
Lead.
Penny is a Sister in the Hume
region of Victoria. She had never
used Canva previously and this is
the brand she created for her
business.
She created her brand colours &
fonts, a logo, social media
headers & images, business cards
and her brand sheet!
If you want to hire a graphic designer to help you develop your brand, these
are some of the questions they will ask:
❑ What feeling or message do you want your logo to convey?
❑ Do you have any specific images or design in mind for your logo?
❑ Do you have any colour preferences, or existing brand colours?
❑ Do you have a particular font you wish to use?
❑ Do you have a tag line? If so, would you like it incorporated into your logo?
❑ Who are your main competitors? (Please include website url's if possible)
❑ What logos appeal to you or give you inspiration and why?
❑ What’s your preferred deadline or exact date of completion?
❑ What's your project budget?
How many questions can you answer after this session? How many can you
answer after the work you’ll do on Canva this week?
ACCELERATOR LEAD SUPPORT
ACCESS TO VIDEO TUTORIALS
THE CANVA PRINTING OFFER WHEN
YOUR BRAND IS READY!
POST SISTER SCHOOL MEET UPS
Remember to
share your brand
in our Facebook
group
Session 4 - Create My Brand

Mais conteúdo relacionado

Mais procurados

How to create a logo
How to create a logoHow to create a logo
How to create a logo*Com360º
 
Evaluation of final products.
Evaluation of final products.Evaluation of final products.
Evaluation of final products.JohnRae13
 
Gos and Nogos for Startup Logos
Gos and Nogos for Startup LogosGos and Nogos for Startup Logos
Gos and Nogos for Startup LogosJohannes Krempl
 
Logo Design basics
Logo Design basicsLogo Design basics
Logo Design basicsGreg Sarles
 
Real Estate Marketing - Trademarks That Create Leads
Real Estate Marketing - Trademarks That Create LeadsReal Estate Marketing - Trademarks That Create Leads
Real Estate Marketing - Trademarks That Create Leadsbestproteinpowder3000
 
Our Startup Branding Journey - Part 2: How To Create Brand Consistency
Our Startup Branding Journey - Part 2: How To Create Brand ConsistencyOur Startup Branding Journey - Part 2: How To Create Brand Consistency
Our Startup Branding Journey - Part 2: How To Create Brand ConsistencyCustomericare
 
Our Startup Branding Journey - Part 3: How To Build A Long-Term Mission
Our Startup Branding Journey - Part 3: How To Build A Long-Term MissionOur Startup Branding Journey - Part 3: How To Build A Long-Term Mission
Our Startup Branding Journey - Part 3: How To Build A Long-Term MissionCustomericare
 
Principles of Good Logo Design
Principles of Good Logo DesignPrinciples of Good Logo Design
Principles of Good Logo DesignJake Van Ness
 
Logo design powerpoint
Logo design powerpointLogo design powerpoint
Logo design powerpointlelicordell
 
Designing Logos and Corporate Stationary
Designing Logos and Corporate StationaryDesigning Logos and Corporate Stationary
Designing Logos and Corporate StationaryRavi Bhadauria
 
8 Secrets to Logo Design Like a Pro
8 Secrets to Logo Design Like a Pro8 Secrets to Logo Design Like a Pro
8 Secrets to Logo Design Like a ProZillionDesigns
 
Logo design (elements and principles of Logo design)
Logo design (elements and principles of Logo design) Logo design (elements and principles of Logo design)
Logo design (elements and principles of Logo design) Joshua Baluyot
 
BannerAd Bomb.pdf
BannerAd Bomb.pdfBannerAd Bomb.pdf
BannerAd Bomb.pdfclare2373
 
What Is An Elevator Pitch And How To Write One
What Is An Elevator Pitch And How To Write OneWhat Is An Elevator Pitch And How To Write One
What Is An Elevator Pitch And How To Write OneNishant Arora
 
LOGO DESIGN
LOGO DESIGNLOGO DESIGN
LOGO DESIGNstudy205
 

Mais procurados (20)

How to create a logo
How to create a logoHow to create a logo
How to create a logo
 
How to get a great Logo ?
How to get a great Logo ?How to get a great Logo ?
How to get a great Logo ?
 
Evaluation of final products.
Evaluation of final products.Evaluation of final products.
Evaluation of final products.
 
Gos and Nogos for Startup Logos
Gos and Nogos for Startup LogosGos and Nogos for Startup Logos
Gos and Nogos for Startup Logos
 
Logo Design Tips
Logo Design TipsLogo Design Tips
Logo Design Tips
 
Logo Design basics
Logo Design basicsLogo Design basics
Logo Design basics
 
What is brand strategy ?
What is brand strategy ?What is brand strategy ?
What is brand strategy ?
 
Logo design
Logo designLogo design
Logo design
 
Real Estate Marketing - Trademarks That Create Leads
Real Estate Marketing - Trademarks That Create LeadsReal Estate Marketing - Trademarks That Create Leads
Real Estate Marketing - Trademarks That Create Leads
 
Our Startup Branding Journey - Part 2: How To Create Brand Consistency
Our Startup Branding Journey - Part 2: How To Create Brand ConsistencyOur Startup Branding Journey - Part 2: How To Create Brand Consistency
Our Startup Branding Journey - Part 2: How To Create Brand Consistency
 
Our Startup Branding Journey - Part 3: How To Build A Long-Term Mission
Our Startup Branding Journey - Part 3: How To Build A Long-Term MissionOur Startup Branding Journey - Part 3: How To Build A Long-Term Mission
Our Startup Branding Journey - Part 3: How To Build A Long-Term Mission
 
Principles of Good Logo Design
Principles of Good Logo DesignPrinciples of Good Logo Design
Principles of Good Logo Design
 
Logo design powerpoint
Logo design powerpointLogo design powerpoint
Logo design powerpoint
 
Designing Logos and Corporate Stationary
Designing Logos and Corporate StationaryDesigning Logos and Corporate Stationary
Designing Logos and Corporate Stationary
 
8 Secrets to Logo Design Like a Pro
8 Secrets to Logo Design Like a Pro8 Secrets to Logo Design Like a Pro
8 Secrets to Logo Design Like a Pro
 
Logo design (elements and principles of Logo design)
Logo design (elements and principles of Logo design) Logo design (elements and principles of Logo design)
Logo design (elements and principles of Logo design)
 
BannerAd Bomb.pdf
BannerAd Bomb.pdfBannerAd Bomb.pdf
BannerAd Bomb.pdf
 
What Is An Elevator Pitch And How To Write One
What Is An Elevator Pitch And How To Write OneWhat Is An Elevator Pitch And How To Write One
What Is An Elevator Pitch And How To Write One
 
Brand Yourself
Brand YourselfBrand Yourself
Brand Yourself
 
LOGO DESIGN
LOGO DESIGNLOGO DESIGN
LOGO DESIGN
 

Semelhante a Session 4 - Create My Brand

Creating a stand out brand
Creating a stand out brandCreating a stand out brand
Creating a stand out brandLaura Faulconer
 
Does your company look professional? by Nishchal Par
Does your company look professional? by Nishchal ParDoes your company look professional? by Nishchal Par
Does your company look professional? by Nishchal ParNishchal Par
 
Branding for Nonprofits by Matt Scelza
Branding for Nonprofits by Matt ScelzaBranding for Nonprofits by Matt Scelza
Branding for Nonprofits by Matt ScelzaMatt Scelza
 
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...Manual de la guía de marca: Cómo construir una identidad visual de marca pode...
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...JORGE HERNAN GUTIERREZ
 
How to Succeed Online - Wix ebook
How to Succeed Online - Wix ebook How to Succeed Online - Wix ebook
How to Succeed Online - Wix ebook Wix
 
Draw people in with intelligent logo design
Draw people in with intelligent logo designDraw people in with intelligent logo design
Draw people in with intelligent logo designGraham Foster
 
Sport & Leisure Industry - Session 5 - Brands: What & Why
Sport & Leisure Industry - Session 5 - Brands: What & WhySport & Leisure Industry - Session 5 - Brands: What & Why
Sport & Leisure Industry - Session 5 - Brands: What & Whymjb87
 
Make best brand identity strategy for your business branding
Make best brand identity strategy for your business brandingMake best brand identity strategy for your business branding
Make best brand identity strategy for your business brandingPencil Agency
 
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...Webinar: Corona Crisis > How your virtual services brand can stand out in tod...
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...Gina Dunn
 
Building a Great Business Brand and Experience
Building a Great Business Brand and ExperienceBuilding a Great Business Brand and Experience
Building a Great Business Brand and ExperienceJames Dalman
 
Four Steps to the Perfect Logo
Four Steps to the Perfect LogoFour Steps to the Perfect Logo
Four Steps to the Perfect Logo99designs
 
A LOGO IS NOT A BRAND
A LOGO IS NOT A BRANDA LOGO IS NOT A BRAND
A LOGO IS NOT A BRANDPaul Hebron
 
Wunder_my brand_Design Academy Eindhoven
Wunder_my brand_Design Academy EindhovenWunder_my brand_Design Academy Eindhoven
Wunder_my brand_Design Academy EindhovenWunder
 
What is branding
What is brandingWhat is branding
What is brandingvijaykhera5
 
Branding presentation 2014 for LocalFest
Branding presentation 2014 for LocalFestBranding presentation 2014 for LocalFest
Branding presentation 2014 for LocalFestKate Austin-Avon
 
Professional vs. Personal Branding
Professional vs. Personal BrandingProfessional vs. Personal Branding
Professional vs. Personal BrandingAJ Thomas
 

Semelhante a Session 4 - Create My Brand (20)

Creating a stand out brand
Creating a stand out brandCreating a stand out brand
Creating a stand out brand
 
Does your company look professional? by Nishchal Par
Does your company look professional? by Nishchal ParDoes your company look professional? by Nishchal Par
Does your company look professional? by Nishchal Par
 
Branding for Nonprofits by Matt Scelza
Branding for Nonprofits by Matt ScelzaBranding for Nonprofits by Matt Scelza
Branding for Nonprofits by Matt Scelza
 
Brand Workshop Presentation
Brand Workshop PresentationBrand Workshop Presentation
Brand Workshop Presentation
 
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...Manual de la guía de marca: Cómo construir una identidad visual de marca pode...
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...
 
How to Succeed Online - Wix ebook
How to Succeed Online - Wix ebook How to Succeed Online - Wix ebook
How to Succeed Online - Wix ebook
 
Draw people in with intelligent logo design
Draw people in with intelligent logo designDraw people in with intelligent logo design
Draw people in with intelligent logo design
 
Sport & Leisure Industry - Session 5 - Brands: What & Why
Sport & Leisure Industry - Session 5 - Brands: What & WhySport & Leisure Industry - Session 5 - Brands: What & Why
Sport & Leisure Industry - Session 5 - Brands: What & Why
 
Make best brand identity strategy for your business branding
Make best brand identity strategy for your business brandingMake best brand identity strategy for your business branding
Make best brand identity strategy for your business branding
 
08 brand snapshot
08 brand snapshot08 brand snapshot
08 brand snapshot
 
Logo e book_99designs
Logo e book_99designsLogo e book_99designs
Logo e book_99designs
 
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...Webinar: Corona Crisis > How your virtual services brand can stand out in tod...
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...
 
Building a Great Business Brand and Experience
Building a Great Business Brand and ExperienceBuilding a Great Business Brand and Experience
Building a Great Business Brand and Experience
 
FRANCHISE SHOW TALK ON PERSONAL BRANDING
FRANCHISE SHOW TALK ON PERSONAL BRANDINGFRANCHISE SHOW TALK ON PERSONAL BRANDING
FRANCHISE SHOW TALK ON PERSONAL BRANDING
 
Four Steps to the Perfect Logo
Four Steps to the Perfect LogoFour Steps to the Perfect Logo
Four Steps to the Perfect Logo
 
A LOGO IS NOT A BRAND
A LOGO IS NOT A BRANDA LOGO IS NOT A BRAND
A LOGO IS NOT A BRAND
 
Wunder_my brand_Design Academy Eindhoven
Wunder_my brand_Design Academy EindhovenWunder_my brand_Design Academy Eindhoven
Wunder_my brand_Design Academy Eindhoven
 
What is branding
What is brandingWhat is branding
What is branding
 
Branding presentation 2014 for LocalFest
Branding presentation 2014 for LocalFestBranding presentation 2014 for LocalFest
Branding presentation 2014 for LocalFest
 
Professional vs. Personal Branding
Professional vs. Personal BrandingProfessional vs. Personal Branding
Professional vs. Personal Branding
 

Mais de LaurenWilby

Sister School Session 9. Goals, Next Steps
Sister School Session 9. Goals, Next StepsSister School Session 9. Goals, Next Steps
Sister School Session 9. Goals, Next StepsLaurenWilby
 
Sister School Session 8. Build my business plan
Sister School Session 8. Build my business planSister School Session 8. Build my business plan
Sister School Session 8. Build my business planLaurenWilby
 
Sister School Canvas - Back
Sister School Canvas - BackSister School Canvas - Back
Sister School Canvas - BackLaurenWilby
 
Sister School Resource Booklet
Sister School Resource BookletSister School Resource Booklet
Sister School Resource BookletLaurenWilby
 
Session 7 - Get The Word Out
Session 7 - Get The Word OutSession 7 - Get The Word Out
Session 7 - Get The Word OutLaurenWilby
 
Session 6 - Who Does What?
Session 6 - Who Does What?Session 6 - Who Does What?
Session 6 - Who Does What?LaurenWilby
 
Session 5 - Manage Cash Flow
Session 5 - Manage Cash FlowSession 5 - Manage Cash Flow
Session 5 - Manage Cash FlowLaurenWilby
 
Session 3 - Get Set Up
Session 3 - Get Set UpSession 3 - Get Set Up
Session 3 - Get Set UpLaurenWilby
 
Session 2 - Market Test Ideas
Session 2 - Market Test IdeasSession 2 - Market Test Ideas
Session 2 - Market Test IdeasLaurenWilby
 
Session 1 - Purpose, Vision & Focus
Session 1 - Purpose, Vision & FocusSession 1 - Purpose, Vision & Focus
Session 1 - Purpose, Vision & FocusLaurenWilby
 

Mais de LaurenWilby (10)

Sister School Session 9. Goals, Next Steps
Sister School Session 9. Goals, Next StepsSister School Session 9. Goals, Next Steps
Sister School Session 9. Goals, Next Steps
 
Sister School Session 8. Build my business plan
Sister School Session 8. Build my business planSister School Session 8. Build my business plan
Sister School Session 8. Build my business plan
 
Sister School Canvas - Back
Sister School Canvas - BackSister School Canvas - Back
Sister School Canvas - Back
 
Sister School Resource Booklet
Sister School Resource BookletSister School Resource Booklet
Sister School Resource Booklet
 
Session 7 - Get The Word Out
Session 7 - Get The Word OutSession 7 - Get The Word Out
Session 7 - Get The Word Out
 
Session 6 - Who Does What?
Session 6 - Who Does What?Session 6 - Who Does What?
Session 6 - Who Does What?
 
Session 5 - Manage Cash Flow
Session 5 - Manage Cash FlowSession 5 - Manage Cash Flow
Session 5 - Manage Cash Flow
 
Session 3 - Get Set Up
Session 3 - Get Set UpSession 3 - Get Set Up
Session 3 - Get Set Up
 
Session 2 - Market Test Ideas
Session 2 - Market Test IdeasSession 2 - Market Test Ideas
Session 2 - Market Test Ideas
 
Session 1 - Purpose, Vision & Focus
Session 1 - Purpose, Vision & FocusSession 1 - Purpose, Vision & Focus
Session 1 - Purpose, Vision & Focus
 

Último

Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 

Último (20)

Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 

Session 4 - Create My Brand

  • 2. WHAT WE WILL COVER & WHAT ACTIONS/ INSIGHTS YOU’LL LEAVE WITH WHO/ FEEL: Gain an understanding of your brand from your customers perspective and how brand affects your customer experience 1 WHAT: Understand that brand is not just a logo, and how the meaning has changed over time- and what it means for your business today 2 3 DO: Learn how to create a simple, start-up brand kit right now!4 HOW: Understand how to create a consistent and professional brand that grows as your business does
  • 3. Think about brand in these parts of the canvas © Global Sisters 2018
  • 4. All these words are associated with brand, but what is a brand exactly? And why is it important to you right now?
  • 5. It was enough to have a product and say ‘Here, come and buy this!’ It was enough to saw ‘My product is different to that other product, buy this!’. It solved a problem, and had something different to its competitor. Tag lines, and emotive branding became the brand too. It became more clear that you were buying more than the product when you bought from a particular brand.
  • 6. Lets look at any example of ‘the why’ and how it is communicated through the Alyssum Alchemy brand
  • 7.
  • 8.
  • 9. … Brand visual identity changes over time… but customer experience & values stay the same
  • 10. Oobi- Part 1 Fly By Fun- Part 2
  • 11. As a group, discuss: 1. How did the Oobi brand connect people? What kinds of interaction did they have? 2. At Fly By Fun, Isobel talks about the experience customers have with the brand. What examples of touch points does she give? 3. How do you think you would build a community with the people that interact and use your brand? “To build a brand, you need to build relationships with people – it is all about the community ‘around’ your brand!”
  • 12. What do you think the visual part of your brand could include? The non-visual part of your brand (your customer experience) is any touch- point with your customer. What do you think that could include? Which of these words around the circle resonate with you and what you want for your brand? What would YOU like to add for your brand? VISUAL IDENTITY + CUSTOMER EXPERIENCE
  • 13. Just like when you invite someone into your home… 1. 1. What do you want visitors to see when they arrive? 2. 2. What do you want them to feel? 3. 3. What do you want to share with them?
  • 14. 1. Describe your brand in 10 words? 3. What do you want to share with people connecting with your brand? 2. What do you want people to feel like when they use your brand? Helpful, socially conscious, vibrant, soul- filled, artisan, delicious, inviting, welcoming, like home. We want people to feel like they have learned about our culture and hospitality, and our culture feels like it has a home too. A place that creates change and opportunity. We want to feed them, and for them to feel inspired to help, know more or to tell someone else about the great work we do here. They know our values and what we stand for when they leave.
  • 15. Take 5 minutes to consider your answers & write them down Question1. What do you want customers to see when they visit ‘your home’? Question 2. How does it make them feel? Question 3. What do you want to share with them? First, we will use words, and then we will use pictures! Can you see some themes in your answers? THIS IS YOUR BRAND IDENTITY EMERGING!
  • 16. Pinterest Magazines Canva Do you remember the customer profile you created in Session 2? ACTIVITY: Over 15 minutes, think about your customer and find pictures that reflect your customer personality and that match with your brand vision. USE:
  • 17. Make sure you consider your customer, not just promoting your product. It’s about them, not you!
  • 18. Think back to Session 3. Get Set Up Lets briefly check in on these questions: a) What branding collateral did you identify in Session 3? Do you need to revise that now? b) Have the social media platforms that you considered in Session 3 still apply to your business idea now? c) Are you closer to a business name? d) How would that look at a Black & White Font Based logo?’ Spend 5 minutes working on your canvas to answer these questions.
  • 19. • Consider using a text only logo to get started. • Avoid using unattractive clip art • Don’t make your logo overly complex, or use too many colours • If its in colour, make sure it looks good in black and white • Make sure it is easy to read and understand!
  • 20. BLACK & WHITE LOGO EXAMPLES
  • 21. SIMPLICITY OVER COMPLEXITY Do you think these brands know their customer? Do you think it is easy to understand what they do when you look at their logos?
  • 22. DESIGN IS AN ONGOING TASK…
  • 23. Activity: Lets work together to create a simple brand for a sample (made-up!) business. This will walk you through the steps so you can do this at home for your own business. The business name is ‘Wildflower’ and it creates unique, native & wild growing bunches and floral installations for customers who want high end, artistic flowers in their shop, restaurant or event. We’ll now spend 30 minutes in Canva creating this brand. .
  • 24. STEP 1. REGISTER OR LOGIN
  • 25. STEP 2. CREATE YOUR BRAND TEMPLATE IN A4 STEP 3. BRAND IMAGES
  • 26. STEP 4. BRAND COLOURS Option 1. Design Seeds Option 2. Canva Colour Palette Generator
  • 28. STEP 5. CREATE YOUR LOGO & FONTS
  • 29. STEP 6. FINALISE YOUR BRAND SHEET
  • 30. Group Discussion How is the Oobi brand used across different digital platforms like the website and Instagram? Is it consistent? Note: we will re-visit this again for YOUR brand in Session 7, Get the Word Out.
  • 31. Activity: Use the Branding with Canva handout & video during the week to create your own brand sheet. Don’t worry if you don’t have everything perfect, this is about introducing you to Canva, and getting a simple, professional brand to get started with. Remember, brands evolve and change over time- this is just the start. Be curious and experiment with some ideas! If you need some extra support please book in a time with your Accelerator Lead.
  • 32. Penny is a Sister in the Hume region of Victoria. She had never used Canva previously and this is the brand she created for her business. She created her brand colours & fonts, a logo, social media headers & images, business cards and her brand sheet!
  • 33. If you want to hire a graphic designer to help you develop your brand, these are some of the questions they will ask: ❑ What feeling or message do you want your logo to convey? ❑ Do you have any specific images or design in mind for your logo? ❑ Do you have any colour preferences, or existing brand colours? ❑ Do you have a particular font you wish to use? ❑ Do you have a tag line? If so, would you like it incorporated into your logo? ❑ Who are your main competitors? (Please include website url's if possible) ❑ What logos appeal to you or give you inspiration and why? ❑ What’s your preferred deadline or exact date of completion? ❑ What's your project budget? How many questions can you answer after this session? How many can you answer after the work you’ll do on Canva this week?
  • 34. ACCELERATOR LEAD SUPPORT ACCESS TO VIDEO TUTORIALS THE CANVA PRINTING OFFER WHEN YOUR BRAND IS READY! POST SISTER SCHOOL MEET UPS Remember to share your brand in our Facebook group