Operation PEACE is a nonprofit founded in 1995 that provides after-school and summer programs for inner city youth. It aims to empower communities economically and academically. The document analyzes Operation PEACE's current social media presence and provides recommendations for improvement, including increasing posting frequency on Facebook and Twitter, using hashtags and targeted keywords, and linking accounts to Buffer for more consistent posting. The overall goal is to drive more traffic to the website and engage the target audience of families, teachers, and sponsors to promote events and fundraising.

1. Lauren Booker, Jasmyne
Moody, Anthony Neal, Alton
Pierce, Rachel Ziglar

2. Overview of Operation PEACE
Founded in 1995
The organization has year round
after-school and summer
programs, as well as providing the
community with ways to be self
sufficient economically and
academically.
Lots of community partners and
sponsorship
Facebook, Twitter, Youtube and LinkedIn

3. Social Media Objectives
Increase traffic to their website through Facebook, Twitter, and Linkedin pages
Encourage engagement with the organization
Improve SEO rank
Determine when the best times are to post on each social media site
Promote upcoming events and sponsorship

4. Target Audience
Inner city families with young children, teachers, principals, sponsors, and
anyone who wants to make a difference in the lives of children in the Old Fourth
Ward community.

5. Digital Audit of Competitors: BGCA

6. Digital Audit of Competitors: Urban Youth
Impact

7. Digital Audit of Competitors: I Am
Empowered

8. Operation PEACE’s Social Media
● Primary social media channels
are YouTube, Twitter and
Facebook
○ Each are on the website
○ YouTube
■ Broken link
○ Twitter
○ Facebook
■ Correct Facebook

9. Current SEO Social Media Use
● Operation PEACE’s beneficial SEO practices
○ Facebook reviews
○ Sharing others posts on Facebook and Twitter
○ Letting people know about happening in area

10. Ways to improve SEO
● Post more often
○ Articles and pictures
● Add widgets to the Wordpress to utilize SEO
○ RSS

11. Current State of Social Media
Facebook

12. Hashtags and Keywords
● Enrichment
● Innercityyouth
● Ittakesavillage
● Summerprogram
● Afterschoolprogram
● Forkids
● Operationpeace
● Football
● YoY (Youth of the Year)
● Atlanta
● Partnerships
● Connectwithfamilies
● BackToSchool
● Donate

13. Staying Engaged
● Utilize great partnerships
○ Market partners events
○ Use partners to market events
○ Share events and add to event
pages
○ Promote initiatives
○ Repost
Events, Sponsors and Partnerships

14. Staying Engaged
• Culture on display thru post
– Relevant Articles (What sparks debate?
Conversation? Collaboration? Community
building and connection?)
– Current news from non-profits
– Educational Posting
– School district updates
– Improvements in community
– Recent Pictures and Videos
– Call to action
• Create a Cadence

15. Current State of Social Media
Twitter
Operation PEACE’s website has a link for the twitter page but it is incorrect
Posts of ways people can donate money
Advertising charity events and parties with prices
Posts links of campaigns and advertises partnerships
Mentions and special thanks

16. Expanding Social Reach
StumbleUpon
Yelp
Foursquare

17. Summary
Need to increase social media presence
Strongest platform is Facebook
Pictures, content, calls-to- action to increase donations
Room for growth
One-of-a-kind brand

18. Recommendations- Website
Overall Goal- Increasing traffic to Operation PEACE website and social
media accounts
Website revamp
Correct link to Twitter account and Facebook
Use sponsorship for backlinks

19. Recommendations- Twitter
Keep tweets conversational to boosts
replies
Use popular viral words and phrases
Ask followers to retweet and use more verbs
and adverbs
Strong call-to-action with a link to Operation
PEACE’s website
Goal is to manage certain click expectations
Keep tweets short and sweet

20. Recommendations- Facebook
More curated content and consistency
Relevant content is already posted, but
it all needs to target providing
educational development and
enrichment to children.
Increase how many times a week the
organization posts on Facebook.

21. Recommendations- Linkedin
Improve engagement
Post articles and content relevant to
the organization
Blog Posts, Calls to Action to
donate, Updates
Post 10 times a month to stay
relevant and increase brand
awareness
Network

25. Posting Platform- Buffer
Benefits:
Posts can be queued ahead of
time
Can link all Operation PEACE
social media sites to Buffer for
free!
Easy way to push out content
consistently
Recommendations

26. Sources
Aull, J. (2014). WordPress SEO Success: Search Engine Optimization for Your WordPress Website or
Blog. Indianapolis, Indiana: Que Publishing.
http://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-
infographic#sm.0001e7yjo6rmfe4yt3j1n3xvkgvmr
www.semrush.com
www.majestic.com
www.ahrefs.com