A short introduction to the elements of optimizing landing pages for the keywords you want to appear for in searches. This slidedeck was used in a presentation I gave at Tradecraft when training under Graham Hunter in Growth Marketing.

1. Landing Page Optimization
The focus of this teach

2. What is SEO?
Search engine optimization is the process of
influencing natural search results so that
your web pages appear for keywords and
phrases that you want to rank for.

3. What is Relevancy?
Search engines are mainly focused on
providing the best user experience by serving
up the best possible matches for a search
term.

4. Landing
Page
Optimization
•Keywords & Phrases
•Title Tag
•Meta Description Tag
•Image ALT Tags
•Page Content
•Internal Link Anchor Text
•External Link Juice

5. Keywords & Phrases
The long tail as explained by Grimlock
Me have
long tail,
me more
targeted

6. How
Title Tag
Powerful
your
business?

7. Meta Description
How
Powerful
your
business?

8. ALT (image) Tags
How
Powerful
your
business?

9. Header Tags With Keywords
1 of 2
How
Powerful
your
business?

10. Page Content With Keywords
2 of 2
How
Powerful
your
business?

11. How
Internal Links
Powerful
your
business?