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Welcome!
2
Please support
this amazing
space
The Plan
What is this meet-up?
Introductions round the table
Does our brain perceive things as they exist on a page or scr...
4
Our brain often interprets what is
on the page or screen to be
something else.
5
Bad design is everywhere...
Crane foot-operated switches. Image from Gerry Miller.Staff washroom, Dubai. Image from Silver...
...we make the same mistakes in digital products!
7
8
Gestalt psychology is an attempt to understand
the laws behind the ability to acquire and
maintain meaningful perceptions ...
"The whole is something else than the sum of
its parts"
Kurt Koffka - Gestalt Psychologist
10
Core properties
11
Law of Prägnanz
(Grouping laws)
Our tendency to order our experience in a manner that is regular, orderly, symmetrical, an...
13
Proximity
Similarity
Closure
Symmetry
[ ] { } [ ]
Continuity Common Fate
Crap UI game
14
15
Proximity
Similarity
Closure
Symmetry
[ ] { } [ ]
Continuity Common Fate
16Courtesy of Alan Trow
Anyone need a break?
17
Hick’s Law
The time it takes to make a decision increases with the number and complexity
of choices.
18
19
20
21
22
What breaks Hick’s law
in the printed pictures?
23
24
Fitt’s Law
The time to acquire a target is a function of the distance to and size of the target.
25
26
27
What breaks Fitt’s law in
the printed pictures?
28
29
The Von Restorff Effect
The Von Restorff effect, also known as The Isolation Effect, predicts that when multiple
similar o...
31
32
What doesn’t use the Von
Restorff Effect in the printed
pictures?
33
34
Summary
We perceive “wholes”
first
Our perception and
understanding is not
formed from the parts of
an object or image
We ...
Thanks for coming!
Twitter: @laura_yarrow
Email: laurayarrow@gmail.com
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UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 1 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 2 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 3 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 4 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 5 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 6 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 7 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 8 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 9 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 10 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 11 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 12 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 13 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 14 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 15 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 16 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 17 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 18 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 19 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 20 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 21 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 22 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 23 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 24 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 25 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 26 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 27 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 28 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 29 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 30 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 31 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 32 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 33 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 34 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 35 UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019 Slide 36
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UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019

Slides from the first ever UX Coffee Bournemouth event

UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019

  1. 1. Welcome!
  2. 2. 2 Please support this amazing space
  3. 3. The Plan What is this meet-up? Introductions round the table Does our brain perceive things as they exist on a page or screen? Gestalt Principles of Visual Perception Bad UI game Other UX “Laws” (not exhaustive!) 3
  4. 4. 4
  5. 5. Our brain often interprets what is on the page or screen to be something else. 5
  6. 6. Bad design is everywhere... Crane foot-operated switches. Image from Gerry Miller.Staff washroom, Dubai. Image from Silver Moor Business Consulting 6
  7. 7. ...we make the same mistakes in digital products! 7
  8. 8. 8
  9. 9. Gestalt psychology is an attempt to understand the laws behind the ability to acquire and maintain meaningful perceptions in an apparently chaotic world. Wikipedia 9
  10. 10. "The whole is something else than the sum of its parts" Kurt Koffka - Gestalt Psychologist 10
  11. 11. Core properties 11
  12. 12. Law of Prägnanz (Grouping laws) Our tendency to order our experience in a manner that is regular, orderly, symmetrical, and simple. 12
  13. 13. 13 Proximity Similarity Closure Symmetry [ ] { } [ ] Continuity Common Fate
  14. 14. Crap UI game 14
  15. 15. 15 Proximity Similarity Closure Symmetry [ ] { } [ ] Continuity Common Fate
  16. 16. 16Courtesy of Alan Trow
  17. 17. Anyone need a break? 17
  18. 18. Hick’s Law The time it takes to make a decision increases with the number and complexity of choices. 18
  19. 19. 19
  20. 20. 20
  21. 21. 21
  22. 22. 22
  23. 23. What breaks Hick’s law in the printed pictures? 23
  24. 24. 24
  25. 25. Fitt’s Law The time to acquire a target is a function of the distance to and size of the target. 25
  26. 26. 26
  27. 27. 27
  28. 28. What breaks Fitt’s law in the printed pictures? 28
  29. 29. 29
  30. 30. The Von Restorff Effect The Von Restorff effect, also known as The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered. 30
  31. 31. 31
  32. 32. 32
  33. 33. What doesn’t use the Von Restorff Effect in the printed pictures? 33
  34. 34. 34
  35. 35. Summary We perceive “wholes” first Our perception and understanding is not formed from the parts of an object or image We like to group things There are many ways our visual perception system groups things to help us make sense of the world Size, uniqueness, and quantity have an effect When interacting with an interface, the size, quantity and colours we use have an effect on how successful it will be. 35
  36. 36. Thanks for coming! Twitter: @laura_yarrow Email: laurayarrow@gmail.com
  • FilipeFilibox

    Oct. 24, 2019
  • adrianh

    Mar. 11, 2019
  • adrianh

    Mar. 11, 2019

Slides from the first ever UX Coffee Bournemouth event

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