Why Link Building Matters For Your Organisation | BrightonSEO 2021

•

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You've heard a lot about link building and know it's important for SEO, but you're not really sure how to do it, if it's safe or how to measure its impact. Resonate? Then this is the talk for you as expert link builder Laura breaks down some of the biggest link building misconceptions and how to incorporate link building into your SEO strategy for 2021.

Marketing

Why Link Building Matters For
Your Organisation
@lauraslingo https://seeker.digital

● Laura Slingo
● Head of Outreach
● BrightonSEO advanced link building
course trainer
● Link building & SEO 5 years
● Writer & editor 10+ years
● Obsessed with building links and brands
● @lauraslingo
About me
@lauraslingo https://seeker.digital

Agenda
1. Common link building misconceptions 🔍
2. How link builders work today 🔗
3. How Google treats links (and how links impact rankings and revenue) 🚀
4. What your link building strategy could look like 🔥
@lauraslingo https://seeker.digital

Break the mould
Let’s talk about links.
@lauraslingo https://seeker.digital

History
Advanced Link Building
Reciprocal
Article submissions Link wheels
PBNs
Comments Guest post networks
@lauraslingo https://seeker.digital

Link building today
Advanced Link Building
Links are more than a
DA score
The new era of link
building
Expertise, authority
and trust
Link building is about
sharing value
@lauraslingo https://seeker.digital

The evolution of PR|SEO
@lauraslingo https://seeker.digital

Recover. Protect. Grow. Learn.
When working with Seeker, you are outsourcing the risk to us. Making sure
we’re conducting our due diligence.
@lauraslingo https://seeker.digital

Why do links matter?
Because Google said so...
@lauraslingo https://seeker.digital

@lauraslingo https://seeker.digital
“Google uses links to ﬁnd new pages and better
understand their context in the web… Links are an
integral part of the web, so it’s reasonable that sites
think about them.”
“
”

Links matter.
@lauraslingo https://seeker.digital

Link authority strongly correlates
with rankings.
There are numerous studies that show this.
@lauraslingo https://seeker.digital

Break the mould
How to create a link
building strategy
@lauraslingo https://seeker.digital

https://www.jivochat.co.uk/features/
@lauraslingo https://seeker.digital

<<< RDs for the whole domain
RDs for the live chat product URL >>>
@lauraslingo https://seeker.digital

Break the mould
Link deﬁcit analysis
@lauraslingo https://seeker.digital

@lauraslingo https://seeker.digital
Better together.

We’re Certiﬁed Professionals.
We guarantee competent and up-to-date SEO and Link Audit services for your clients.
@lauraslingo https://seeker.digital

Thank you!
0117 422 9896 / sales@seeker.digital / seeker.digital
@lauraslingo https://seeker.digital

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Why Link Building Matters For Your Organisation | BrightonSEO 2021

1. Why Link Building Matters For Your Organisation @lauraslingo https://seeker.digital

2. ● Laura Slingo ● Head of Outreach ● BrightonSEO advanced link building course trainer ● Link building & SEO 5 years ● Writer & editor 10+ years ● Obsessed with building links and brands ● @lauraslingo About me @lauraslingo https://seeker.digital

3. Agenda 1. Common link building misconceptions 🔍 2. How link builders work today 🔗 3. How Google treats links (and how links impact rankings and revenue) 🚀 4. What your link building strategy could look like 🔥 @lauraslingo https://seeker.digital

4. Break the mould Let’s talk about links. @lauraslingo https://seeker.digital

5. History Advanced Link Building Reciprocal Article submissions Link wheels PBNs Comments Guest post networks @lauraslingo https://seeker.digital

6. @lauraslingo https://seeker.digital

7. Link building today Advanced Link Building Links are more than a DA score The new era of link building Expertise, authority and trust Link building is about sharing value @lauraslingo https://seeker.digital

8. The evolution of PR|SEO @lauraslingo https://seeker.digital

9. Recover. Protect. Grow. Learn. When working with Seeker, you are outsourcing the risk to us. Making sure we’re conducting our due diligence. @lauraslingo https://seeker.digital

10. Why do links matter? Because Google said so... @lauraslingo https://seeker.digital

11. @lauraslingo https://seeker.digital

12. @lauraslingo https://seeker.digital

13. @lauraslingo https://seeker.digital “Google uses links to ﬁnd new pages and better understand their context in the web… Links are an integral part of the web, so it’s reasonable that sites think about them.” “ ”

14. Links matter. @lauraslingo https://seeker.digital

15. Link authority strongly correlates with rankings. There are numerous studies that show this. @lauraslingo https://seeker.digital

16. Break the mould How to create a link building strategy @lauraslingo https://seeker.digital

17. https://www.jivochat.co.uk/features/ @lauraslingo https://seeker.digital

18. ● Backlink and referring domains A high-level overview of your backlink profile @lauraslingo https://seeker.digital

19. @lauraslingo https://seeker.digital

20. ● Backlink and referring domains ● Acquisition of backlinks over time A high-level overview of your backlink profile @lauraslingo https://seeker.digital

21. <<< RDs for the whole domain RDs for the live chat product URL >>> @lauraslingo https://seeker.digital

22. ● Backlink and referring domains ● Acquisition of backlinks over time ● Weird or alarming spikes in the referring domains or organic keywords graph A high-level overview of your backlink profile @lauraslingo https://seeker.digital

23. @lauraslingo https://seeker.digital

24. ● Backlink and referring domains ● Acquisition of backlinks over time ● Weird or alarming spikes in the referring domains or organic keywords graph ● Backlinks to the product page A high-level overview of your backlink profile @lauraslingo https://seeker.digital

25. @lauraslingo https://seeker.digital

26. Break the mould Link deﬁcit analysis @lauraslingo https://seeker.digital

27. @lauraslingo https://seeker.digital

28. @lauraslingo https://seeker.digital

29. @lauraslingo https://seeker.digital

30. @lauraslingo https://seeker.digital

31. @lauraslingo https://seeker.digital Better together.

32. The proposal

33. We’re Certiﬁed Professionals. We guarantee competent and up-to-date SEO and Link Audit services for your clients. @lauraslingo https://seeker.digital

34. Thank you! 0117 422 9896 / sales@seeker.digital / seeker.digital @lauraslingo https://seeker.digital

Why Link Building Matters For Your Organisation | BrightonSEO 2021

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