1. millenniumcampusconference
nor thea s t e r n u n i v e r s i t y 2 0 1 2
innovation expo
2012
come see problem-solving
technologies designed by
innovators of our generation
a quick guide to
the mcc
everything you need to
know to navigate mcc
2012
origins of a social
movement
how technology shapes
human interactions
the answer is in the
problem
lessons learned in founding
a not for profit

2. contents
highlights
where are the women?..........................18
origins of a social movement.................19
the answer is in the problem..................21
valuing nature..........................................22
innovation for malnutrition.....................24
The opinions expressed are solely those of the author and do not necessarily reflect the
views of MCC and its affiliates.
1

3. the weekend
welcome...............3 agenda..................8
message from the director..3 schedule..................................8
hosts & sponsors....................4 keynote speakers..................11
a quick guide to mcc..........5 panel guide...........................14
workshop guide....................15
maps...............6
northeastern university.........6
boston subway......................7
host
northeastern university
millennium campus network
sponsors
microsoft
jenzabar foundation
united nations foundation
better world campaign
the boston globe
glamour
devex
hercampus.com
2

4. welcome
Hello and welcome to the 2012 Millennium Campus Conference!
No matter who you are, what you do, or where you plan to go in your life,
we all have the ability to do something that can make our imperfect world
the slightest bit healthier, safer, or happier. You and 1000 other students,
by attending this conference, have sent a clear message to others saying
that the world is safe in the hands of our generation. We, by being here,
show that we are willing to step up and address the realities that our world
faces and will do so by sharing our resources, education, and energy
towards getting involved in causes that have a profound impact.
As you walk the halls of our venue here at Northeastern University prepare
yourself to get the most out of this conference. Be open minded and
curious about everything. Conferences are where new ideas and different
ways of thinking are presented and shared. I also challenge you to shake
the hands of 30 people you do not know while you are here. The MCC
is a place where connections are made, new groups form or old ones
grow, and strong friendships are built. Finally, keep the movement going
by reconnecting later with the people you met here and by applying
what you have learned to the projects or groups to which you belong.
Thank you all for coming and joining us in this movement for a better world.
Thank you to our sponsors for making the conference happen and thank
you to the conference staff who have worked tirelessly alongside me for
the past year to put together this incredible event.
Let’s work together to make things right around the world.
Nate Bessa
Director, Millennium Campus Conference 2012
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5. northeastern university september 14-15 2012
an event sponsored by
in partnership with
with media support from
hosted by
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6. millenniumcampusconference
a quick guide to mcc
emergency
hotel information
Northeastern University Police
617.373.3333
Boston Hostel
Boston Police
911
19 Stuart St.
Boston, MA 02116
617.536.9455
Hampton Inn & Suites
With any conferece questions,
please visit the help desk, located
in the Curry Student Center, first
floor. The desk will be open:
Business Casual
Friday, September 14
12pm-11pm
Saturday, September 15
8am-5pm
Attendees must wear their MCC
wristbands at all times during
the conference. You will only receive one wristband at registration; loss of wristband may result
in exclusion from MCC sessions.
Wristband colors to the right.
sessions registration
All sign-ups take place via email
during pre-registration. For questions or to make changes to your
current schedule, please visit the
help desk located in the main
lobby of the Curry Student Center.
5
internet access
Internet can be accessed for free
by all attendees.
wifi network: nuwave-guest
Accept terms of agreement on
server’s home page.
Staff
mcc dress code
Attendee Volunteer
help desk
Speaker
811 Massachusetts Ave.
Boston, MA 02118
617.445.6500

7. northeastern university september 14-15 2012
nu campus map
F
E
D
B
G
C
A
H
I
Places to Eat
A - University House of Pizza; Punter’s Pub
B - Au Bon Pain; BOLOCO; Qdoba
C - Boston House of Pizza; Boston Shawarma; Cappy’s Pizza; Temptations Cafe
D - Panera; Pavement Coffehouse; Symphony Sushi
E - Pan Thai Restaurant; Symphony 8
F - Bangkok City Restaurant; Bombay Cafe; Boston Market; J’s Tomodachi Sushi; Nan Ling;
Supreme Pizza and Subs
G - Lucy Ethiopian Cafe; Red Mango
H - Curry Student Center Food Court
I - New York Pizza; Parish Cafe
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8. millenniumcampusconference
boston transit map
www.mbta.com
Train $2.25 Bus $1.50
Green Line E Train: Northeastern
#39 Huntington Ave
Orange Line: Ruggles #1 Massachusetts Ave
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9. northeastern university september 14-15 2012
agenda
friday, september 14
saturday, september 15
8:00 AM
8:30 AM
Breakfast and a Toast
9:00 AM
9:30 AM
10:00 AM
Ballroom, Curry Student Center
8:30am-9:15am
Registration and Help Desk 8am-5pm
10:30 AM
11:00 AM
11:30 AM
12:00 PM
12:30 PM
1:00 PM
1:30 PM
2:00 PM
2:30 PM
4:30 PM
5:00 PM
5:30 PM
6:00 PM
6:30 PM
7:00 PM
7:30 PM
8:00 PM
8:30 PM
9:00 PM
9:30 PM
Registration and Help Desk 12pm-10pm
3:00 PM
3:30 PM
4:00 PM
Opening Keynote Session
Blackman Auditorium, Ell Hall
9:45am-11:00am
Panels
Northeastern University
11:30pm-1pm
Networking Lunch
Northeastern Neighborhood
1pm-2pm
Workshops
Northeastern University
2:15pm-3:15pm
Closing Keynote Session
Blackman Auditorium
3:45pm-5:45pm
Opening Toast, Curry Student Center 5:10pm
Innovation
Expo
Workshops
Curry Student
Ballroom, Curry Stu- Center Classrooms
dent Center
5:15pm-7:30pm
5:15pm-7:30pm
Keynote Panel
Blackman Auditorium
Afterhours
8pm-9:30pm
Northeastern University & Boston
9pm-11:00pm
10:00 PM
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In 2010, the share of people living on $1.25/day dropped to less than 1990 levels.
3 MDGs are achieved.
1.6 billion people gained access to
clean drinking water from 1990 to 2006.
Today, there are 37 million less
children out-of-school than 10
years ago.
In 12 years, more than
200 million people
have improved or escaped urban slum
dwelling conditions.
Since 1970, women’s life expenctancy has increased by 20 years.
mdg progress
9

11. northeastern university september 14-15 2012
The Millennium Campus Network would like to thank our
National Partner of the Year
Microsoft's support has gone a long way towards developing the various
programs of the Millennium Campus Network, including putting together
this conference.
Microsoft is a leader in applying technological advances towards combating global
poverty. Over the past ten years, Microsoft has hosted the Imagine Cup where students use their imagination and passion to create a technology solution that can solve
tough problems facing the world today. Students interested in competing can learn
more at http://www.imaginecup.com/. Microsoft also hosts the Innovate4Good series of global events focused on helping young people realize their opportunity in the
world and discovering what they are capable of.
Follow Microsoft Corporate Citizenship on twitter at @msftcitizenship.
social impact app
Featured in Good Magazine, and other publications,
“Social Impact” is a free app by Rolfe Larson Associates
that helps socially minded customers patron the businesses that are changing the world in the ways they envision it.
Log on now and find out if your local coffee shop or
laundromat makes the list! Or if it does, and it’s not featured, add it and expand the “Social Impact” network.
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keynote speakers
Joseph Aoun
Paul Farmer
Emilia Pires
Earl Yates
President
Northeastern University
Minister of Finance
Timor Leste
No one should
have to die of
a disease that is
treatable.
Founder and Chief Strategy Officer
Partners in Health
Paul O’Brien
Associate Director
Peace Corps
VP Policy and Campaigns
Oxfam America
We are all responsible.
We are all complicit.
[We can all] catch the light.
What matters is what we then do
with that light.
Leymah Gbowee
2011 Nobel Peace Prize Winner
Founder, Gbowee Peace Foundation Africa
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13. northeastern university september 14-15 2012
Jeffrey Sachs
My colleagues and I took a
stand in our work several years
ago that we would not look
for the magic bullet, because
there is none. These are just
basic problems requiring basic
work. Nothing magic about it.
Director and Professor
Earth Institute, Columbia University
There is hope of
saving millions of
more lives in the
years ahead.
Steve Radelet
Chief Economist
US AID
Robert A. Maginn, Jr.
CEO
Jenzabar
Sam Vaghar
Akhtar Badshah
Senior Director
Microsoft, Citizenship and Public Affairs
One of the great
challenges we face
now is integrating
our efforts.
Executive Director
Millennium Campus Network
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14. millenniumcampusconference
WHO WE ARE
MISSION
The Millennium Campus Network
(MCN) is a non-profit network of university student organizations working
to end extreme poverty and achieve
the United Nations Millennium Development Goals (MDGs). The MCN currently consists of 70 Member Organizations on 30 campuses throughout
Boston, Chicago, Washington D.C.,
and New York working closely together.
Our mission is deeply rooted in a commitment to empowering the next generation of global leaders. The MCN exists
to help university student organizations
become more effective and sustainable
in their efforts to reduce extreme global
poverty. We do this because if student
leaders are successful during their time
in college, they are more likely to make
long-term commitments to global public
service.
WHAT WE DO
* Convened over 4,000 campus leaders at our Millennium Campus Conferences to
educate campus leaders through workshops and talks from global leaders
* Allocated over $50,000 in MCN Grants since 2010 to student-community partnerships to increase access to clean, safe drinking water in Uganda, India, Nicaragua
and beyond
* Welcomed Dr. Paul Farmer, Dr. Jeffrey Sachs, John Legend and other leaders to
events like the Millennium Campus Conference that inspire and educate students
working on the MDGs.
* Identify and communicate the top model for creating effective, sustainable student organizations to tackle extreme global poverty, and share those best practices to help empower campus organizations and the communities they partner with.
* Develop a full-fledged national network that links together student leaders, nonprofits, university administrations and businesses to share best practices, represent
youth perspectives, and leverage the overwhelming number of campus leaders
engaged in this space to draw in more resources and support for their work.
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15. northeastern university september 14-15 2012
panel guide
For a full description of the panels, please refer to your conference packet.
The Impact of Women in Leadership Positions
Environmental Tensions: Climate Change
Adaptation for Developing Countries
Origins of a Social Movement: Online
Clicktivism vs. Deep Community Formation
Roadblocks to Providing Care
Cross-Sector Collaboration
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workshop guide
For a full description of the workshops, please refer to your conference packet.
Developing a Pitch
How To Use Social
Media Effectively
Community Partnerships
Logic Models and
Theory of Change
Advocacy on the
College Campus
Making the Ask:
Donor Relationships
Mobilizing a Movement
Through Personal Narratives
How to Make a Career
of Global Service
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17. northeastern university september 14-15 2012
Partnerships and
Collaboration
Identifying Social
Entrepreneurship Opportunities
Need and Opportunity
Assessment
Advocacy in Development
Effective Recruiting
Organizing an
and RetainingBoard
Executive Members
Building a Sustainable Project
on the Ground
Sustainable Leadership
My Impact
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AFTERHOURS NEAR NORTHEASTERN
OUR HOUSE EAST
college bar
52 Gainsborough St.
KINGS
billiards
50 Dalton St.
YARDHOUSE
pub and grill
126 Brookline Ave.
RUMOR
dance club
100 Warrenton St.
CONOR LARKIN’S
pub and grill
329 Huntington Ave.
ROYALE
dance club
279 Tremont St.
POUR HOUSE
sports bar
909 Boylston Ave.
THE LANSDOWNE
irish pub
9 Lansdowne St.
BOSTON BEER WORKS
brewery
61 Brookline Ave.
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19. northeastern university september 14-15 2012
where are the women?
In all of the courses I have ever taken, I have no memory of ever having a conversation
on female leadership.
Upon entering college, I started to hear a few discussions on female leadership and success, and I was immediately inspired. As I sat and listened to those around me, however, I
began to wonder why I hadn’t heard more on the topic around campus. The discussions
often came out of conversations with friends about politics and pop culture, but never
did those discussions take place in the classroom.
The truth is, we live in a male dominant world, where the success of a man matters more
than the success of a woman. Successful women are often asked questions regarding
their sense of style as opposed to their educational backgrounds or ambitions for the future. Given this discrepancy, why are people confused when they hear that 3% of America’s Fortune 500 companies are female-run? Or the stunning truth that the US is ranked
90th when it comes to the amount of women in national legislatures?
Considering that 56% of college undergraduates in the United States are women, there
is an apparent disconnect between the ambition that women feel in their college years
and the lack of women in top leadership roles. Thankfully, this disconnect is slowly being
reconciled – from Rwanda’s woman dominated Parliament to the appointment of Marissa Mayer to Yahoo! CEO. Yet, with examples such as only 67 girls to every 100 boys in
Sub-Sahara are enrolled in university education, there is still a lot of work to be done.
I believe that with every action comes a consequence. If society does not respect and
support women with large ambition, younger generations of girls will quickly learn how to
save themselves from the negativity inflicted on other women and find new avenues of
success.
But that’s the problem, because we need them; the world needs their passionate leadership and intelligence.
Olivia Gonsalves, Northeastern University
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20. millenniumcampusconference
origins of a social movement
Critical to the success and conception of any social movement is the effectiveness with
which a multitude of individuals can aggregate themselves and their goals for the sake of a
collective end. Social movements have been an extremely useful tool for the amplification
of the common man’s voice in politics. As the Digital Age marches onward, its effects on the
sensation of community between individuals and smaller groups is subject to debate. Has
social media and the internet revolution perverted community-formation between people
within geographic proximity by plunging us into a world of binary, html-script, and retweets?
Or should the same forces be viewed as sinews that bear the promise of collaboration, solidarity, and support between activists and citizens who previously never would have met?
The Muslim historiographer, Ibn Khaldun, wrote in his Muqaddimah of the sense of asabiyyah,
roughly translated to communalism or nationalism, that serves to bind a group together. Asabiyyah is a love of the in-group and an aversion to the out-group, a crucial part of the formation of a community. Ibn Khaldun further wrote that as the clan or tribe became a more
advanced civilization the sense of asabiyyah gradually eroded. To a great extent we have
seen this process play out in modern times. Components of a single nationality or citizenry
grow polarized over politics; sub-divide on the basis of race, class, caste, ethnicity, etc.; and/
or find issue with one another for a variety of reasons. Without an external threat, living in a
more advanced and secure society, the unity of the group will wither -- at least in the sense
of the nation-state.
But, perhaps it is worth considering that such erosion of asabiyyah in modern times is the
evolution of the social group -- the fundamental building block of the social movement. The
Digital Age and the utilization of social media by individuals around the world could be the
beginning of a new wave of group-unification. Instead of our “clans” being defined by our
geographic limits or the emblem on our passport, the individual is now free to join the clan
he or she wishes through social media, to lend support, and to be a part of a social movement that might be marching through Mogadishu instead of down Main Street.
Proper implementation of the powerful tools social media offers is undoubtedly crucial to the
success of a social movement. Also, Ibn Khaldun’s thoughts on asabiyyah have lasted the
past 600 years; we would be remiss to dismiss them as antiquated considering the fledgling
status of social media in the human experience -- who remembers Friendster? There is little
substitute for the power in risking one’s physical self for the sake of a cause. However, when
that avenue is unavailable to the eager activist, social media has demonstrated its capacity to bring the revolution to our doorsteps, to our coffee shops, to our libraries and, in turn,
given the average citizen the power to shout for the ousting of al-Assad, the capture of a
Ugandan war criminal, or the freedom of a Russian punk-protest band.
Logan Cotton, Tufts University
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21. northeastern university september 14-15 2012
Project Plus One was the Millennium Campus Network’s largest grant winner of 2012. Using the
$16,000 grant awarded to them, the young non-profit organization is working in Timor-Leste
to build a community health garden to help sustain and strengthen a tuberculosis treatment
clinic low on resources.
Project Plus One is a by-product of the Millennium Campus Conference, which was a source
of inspiration and education for its founders who attended in 2011 at Harvard University. Hear
their story at the Maximizing My Impact In The World workshop on Saturday afternoon, check
out their website at www.projectplusone.org, and shoot them an email at
contact@projectplusone.org.
The 2012 MCC marks the inaugural Social Innovation Expo, a new tradition that will become
a core piece of future Millennium Campus Conferences. On Friday, September 14, the MCC
will showcase the best ideas from student and young adult leaders across the world whose
innovative products are making a difference in people’s lives right now.
Young innovators will be able to demonstrate their work to their peers and find future partners
and teammates at this event. $1,000 Millennium Campus Network grants will be awarded
to the two teams selected by an esteemed panel of judges and by the audience whose
projects most exemplify the best design, strongest potential impact, and most chance of
sustainable use.
Innovation Expo 2012
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22. millenniumcampusconference
the answer is in the problem
During my final semester of college, one of my professors, Jodi Finkel, told me about
an interview on National Public Radio on the plight of a group of women sex workers in
Guatemala City. One of the women interviewed, Susi Sika, a 41-year-old mother of seven,
said her dream was to learn to read. Inspired by Susi’s story, my roommate and I moved to
Guatemala after graduation to start a literacy program in the city’s Red Light District, known
as La Línea, to teach Susi and the thousands like her to read.
I was born and raised in Guatemala City, and maintain a strong connection to these roots.
Upon our arrival at La Línea, we quickly realized that the women in this community faced
even more pressing issues than literacy. So, we decided to drop the literacy program plans
and instead sought to simply get to know the individuals in this community.
The relationships and trust we developed over time with these women founded MuJER Mujeres por la Justicia, Educación y el Reconocimiento (Women for Justice Education and
Awareness). This 501(c)(3) organization has evolved into a multifaceted support system for
over 500 women and trans* women sex workers throughout Guatemala through education,
awareness, and community organizing.
I lived in Guatemala for five years until MuJER transitioned leadership to a local director,
supported by a staff primarily composed of former sex workers. It is MuJER’s vision to be led
by the people that survived the hurdles it aims to eliminate. Trust and ownership, similarly to
the recognition of sex worker’s agency, are global concepts that serve as the strongholds of
sustainability for MuJER’s local impact.
Creating an organization not only requires passion, it requires perspective. While my passion
may have originated from literacy, my perspectives were deepened and widened by real
research, by becoming one with the community I wished to help. Initially, I thought I was part
of this community; I was born in Guatemala. But I had to accept the facts: perhaps I could
grasp the global concepts, but with only these concepts I could not make sustainable local
impact.
Immerse yourself in chasms of society you want to bridge. Do not be afraid to change
your plans. Be open to let your mission be defined by a stranger, by a local. Your potential
impact is not defined by who you know, where you have traveled, and what you have. Your
potential impact is defined by your willingness to search for an answer in the problems, not in
the solutions.
Ana Moraga Anchila, Northeastern Law
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23. northeastern university september 14-15 2012
valuing nature
Consumers and businesses are beginning to internalize the real origins of our most coveted
possessions and resources. By internalizing the fact that these things are all derived from nature, we start to understand the true value of our environment.
The goods and services that we depend on daily would not exist without the assistance of
nature in the supply chain. Humans constantly derive ecosystem services from nature, like
how watersheds source our water taps.
Benjamin Franklin once said, “I believe that the great part of the miseries of mankind are
brought upon them by false estimates they have made on the value of things.”
Ecosystem services are a public good that are difficult to monetize, yet so much profit is derived from their consumption. Although we know that these services provide an annual economic value of US$33 trillion, we have allowed over US$3.25 trillion of Earth’s natural capital
value to be lost. That is almost a 10% annual loss. To put this in perspective, we lost about 5%
of Global GNP in the recent financial crisis.
Today, about 60% of ecosystem services are being consumed at unsustainable rates. Agriculture needs to supply 70% more food for the population by 2050 and 90% more oil crops
for renewable fuels by 2018. Therefore, there is a pressing need to reevaluate the cost of our
consumption rate. We continue to struggle to manage these assets because we have failed
to devise an effective mechanism to adequately measure consumption.
Politicians and economists still see nature as a specialist subject. They are not seeing it as
natural capital. They see it as a sector. For example, the forestry sector has profitable opportunities with sustainable management and it is known it can produce 17 percent returns. But,
it is not just a sector. It is like saying that industry is just a sector. The fact that natural capital is
the asset upon which all other capital rests is something that is not properly appreciated.
The “value of nature” is attained through many avenues; it can be spiritual, health-oriented,
cultural, or economic. Yet, its value is bypassed in the market, is not always included in price
equations, and ultimately escapes valuation. The observed degradation of ecosystems, loss
of biodiversity, and decrease of nature’s productivity can begin to be remedied if we invest
in mechanisms to devise a number for this worth, a worth that can be measured and valued
by all.
Laura Mueller-Soppart, Northeastern University
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24. millenniumcampusconference
NU Social Enterprise Institute
The Social Enterprise Institute was founded in 2006 to provide Northeastern undergraduate
students with an interdisciplinary and practice-based education in global social enterprise.
SEI’s mission statement is “business for global good”, and its programming emphasizes how
business and especially entrepreneurship can empower poor families to change their lives
for the better while transform their communities. SEI provides innovative classes as well as
unique field research programs in poor villages and urban slums in Africa, Latin America
and the Caribbean, as well as urban engagement programs in low income neighborhoods
in Boston. Students at NU can either major or minor in social entrepreneurship, acquiring
both the knowledge and the skills to contribute sustainable enterprise solutions to poverty.
Dennis Shaugnessy, Founder and Director
NU Social Enterprise Institute
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25. northeastern university september 14-15 2012
innovation for malnutrition
When a child under the age of five dies in a developing country, there is a 60% chance that
child’s death was caused by hunger or malnutrition. Current aid projects are focused on
delivering stomach-filling foods such as bowls of rice. However, malnutrition can’t be solved
with bowls of porridge, and many staple foods are missing the vitamins necessary for a
healthy life. Basil Kransdorff, a 2011 Ashoka Fellow, is addressing Africa’s hunger problem with
a game-changing product, e’Pap. Specially built to address malnutrition, e’Pap is a precooked and fully fortified food that is being used in schools, clinics, and community centers.
E’Pap was developed using the most advanced nutrition technology, traditionally used for
developing diets for professional athletes. The innovation in e’Pap is that it targets nutrient
repleteness or the balanced presence of micronutrients in our diets. Without the proper balance of vitamins and nutrients our bodies aren’t able to properly grow, absorb food or fight
off infections. E’Pap keeps these nutrients in balance by making them fully bioavailable,
each serving is balanced to be best absorbed by the body. E’Pap is made so that it requires
no cooking or refrigeration. It can be served mixed with warm water or milk or sprinkled on
top of other meals.
E’Pap also takes advantage of their local market by incorporating this technology into a
popular native food known as pap. Pap is a maize based food that South Africans and SubSaharan countries consume with all of their meals. E’Pap is meant to be eaten at the start of
the day as the traditional breakfast porridge, but even easier to prepare.
In practice e’Pap has been proclaimed as a miracle food for malnourished children and
HIV/AIDS patients. E’Pap is currently sold to NGOs such as the Red Cross or schools. Administrators report e’Pap as a miracle food leading to sustained weight growth as well as
improved skin and hair quality. The founder of e’Pap challenges NGOs to partake in their
five-day challenge. TB patients who take 4 tablespoons of e’Pap once a day have been
reported as able to return to work after being on their deathbeds.
With the help of Ashoka, e’Pap is currently in the process of completing clinical trials to
measure the exact effect of their product. E’Pap is currently being used by NGOs in fifteen
different countries, their founder hopes to expand production through future partnerships
with governments and school systems. At under a dollar per day for each serving, e’Pap is a
product that could turn the tides on how we treat malnutrition and disease in the developing world.
Michelle Moran, Northeastern University
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26. millenniumcampusconference
notes
The Millennium Campus Conference will be attended by some
of the biggest and brightest speakers and students in the world.
Be sure to connect with these game-changers throughout the
weekend. You never know who you might meet.
25

27. northeastern university september 14-15 2012
26

28. THANK YOU FOR JOINING US
millennium
campus network
www.mcnpartners.org
www.mcc2012.org
www.facebook.com/millenniumcampusnetwork
@MCNpartners
#mcc2012
Connect with us on Twitter, Instagram, or
Facebook and document your MCC experience. Great photos, tweets, and stories will be
included in post-conference publications.