1. www.salesinnovationexpo.co.uk
THIS IS
SALES
INNOVATION
Europe’s leading sales show for sales leaders
looking to improve sales performance
28 & 29
MARCH 2017
www.salesinnovationexpo.co.uk
SALES
INNOVATION
E X P O 2 0 1 7

2. 32 www.salesinnovationexpo.co.uk www.salesinnovationexpo.co.uk
EUROPE’S LEADING
SALES SHOW
This is the UK’s only exhibition dedicated to anyone who leads a sales team.
The Sales Innovation Expo has firmly established itself in the sales industry sector following its fifth event in May
2016. 2,748 sales leaders from all over the UK attended, along with an additional 3000 Business Show and
Business Startup crossover visitors meaning an incredible rise of 40% from the number that last year’s
show attracted.
Packed with seminars, big name speakers, interactive workshops and features, there is no doubt that this
audience needs an outstanding reason to leave their office and team for a day, which is why the event is
designed to give them a host of excellent reasons to be at ExCeL on 28th and 29th March 2017.
Sales Innovation Expo will bring the sales
industry’s predominant and most influential
businesses as exhibitors and is packed with
an unparalleled schedule of seminars presented
by business leaders, experts, and industry
powerhouses.
We understand that it’s difficult for senior management to find time
to get away from the workplace; that’s why we’ve assembled an
incredible collection of education, business, and networking to draw
busy professionals to our event. The educational content is specifically
prepared to answer the questions that keep anyone responsible for
driving sales performance awake at night and gives hands-on training
that will propel their sales teams, companies and careers to the next
level. There’s no other sales industry event like this one.
Sales Innovation Expo 2015 is the UK’s only exhibition
dedicated to anyone who leads a sales team, offering these
professionals hard-hitting educational content to boost their sales
team’s performance completely free of charge“
“
SALES
INNOVATION
E X P O 2 0 1 7
Some of the biggest
firms in the industry
involved.
Exhibitors are already flocking
to be involved in the event
and many of the industry’s
leading brands have already
snapped up their place.
Can you afford not to be
alongside them?

3. 54 www.salesinnovationexpo.co.uk www.salesinnovationexpo.co.uk
WHO
ATTENDS?
TYPICAL ATTENDEE
• DIRECTOR
• SALES DIRECTOR
• SALES MANAGER
• BUSINESS DEVELOPMENT DIRECTOR
• CEO
• COO
• SALES EXECUTIVE
• MARKETING MANAGER
• ACCOUNT MANAGER
15%
28%
11%
23%
7%
5%
5%
4%
2%
150
EXHIBITORS
60
MASTERCLASSES
120
SEMINARS
5,000
VISITORS
19%£500K - £1M
39%£1M - £5M
24%£11M +
18%£6M - £10M
ANNUAL TURNOVER
32% BUSINESS SERVICES
16% COMPUTER & IT SALES
7% MEDIA & PRINT SALES
5% HOSPITALITY
6% FINANCIAL SALES
5% PROPERTY & CONSTRUCTION
10% RECRUITMENT
4% INDUSTRIAL MACHINERY
5% VEHICLE & TRANSPORT
4% FMGG & CONSUMER
2% UTILITIES & ENERGY SALES
4% MEDICAL & PARMACEUTICAL
VISITOR
SECTORS
SIZE OF SALES
TEAM
12%
16%
23%
31%
9%
5% 4%
1-5 11-25 51-1006-10 26-50 101-200 201+
“Thanks so much for all the support surrounding
#SIE2015 Was a fab few days! Looking forward to
catching up with all the great people we met”
@KDSSmiles
“Thanks to everyone who stopped by our stand for
a chat & came to see @Linked2Steve speak - what
a fantastic two days @SalesInnovExpo !”
@linked2success

4. 76 www.salesinnovationexpo.co.uk www.salesinnovationexpo.co.uk
PRYSM
GROUP
EVENTS
SALES
INNOVATION
E X P O 2 0 1 7
The Prysm Group has been organising leading B2B
trade exhibitions for 15 years, with a reputation
for producing well run, well attended events,
that receive significant investment to ensure they
constantly evolve and improve.
The success of these events is built on an ethos of delivering
outstanding educational content that attracts highly targeted audiences
and offers an engaging visitor experience. B2B Marketing Expo will be
no different.
The Business Show, run by Prysm, is now the fastest growing
business exhibition in Europe and attracts more than 25,000 visitors
over two days.
“We had quality enquiries from genuinely interested visitors on both days.
In the last 20 years, I have done 47 trade exhibitions in six countries. None
have been anything like as good for business as this.”
Richard Balfry, Commercial Director, TMS Maritime
“Aside from the first class sales and support during the planning and set-up
of the show, the volume of business that the show drove to our stand was
unprecedented. I barely had time to breathe during the two days and the
net result was dozens of business leads, some of which have already been
converted into sales. I couldn’t recommend more highly.“
Stuart Spice, buzzbox Telecom
“Making an event of this size successful requires a huge commitment of
time, skill, energy and elbow grease. You blaze the trail guys and should
give yourself a big hug for doing it with style, passion and integrity.”
Dee Blick, The Marketing Gym
“My seminar hall was packed to the rafters with more delegates standing
than sitting and I will definitely be returning next year. The Prysm Group are
well organised, made changes this year to improve on last year and I know
want to make this the Go To event in the industry.”
Gavin Ingham, gaviningham.com
SALES INNOVATION EXPO
RUNS ALONGSIDE:

5. 98 www.salesinnovationexpo.co.uk www.salesinnovationexpo.co.uk
CONTENT
RICH
The educational seminars will provide the biggest draw to the event. This is
why we have pulled out all the stops to put together a blockbuster line- up of
speakers to tackle the topics that get to the heart of any sales leader’s concerns.
The schedule has been designed to attract decision makers to the event and ensures that the topics are
focused on strategic and leadership issues, current industry developments and hard-hitting intelligence
to enhance your business.
We want to connect with these decision makers and offer them solutions to real problems that they encounter
on a daily basis. We want to inspire them, offer intelligence that helps them strategise, and provide paths to
new sales territories and career progression
“Existing customers from
the previous show were
advocating the brand during
masterclasses, reinforcing
the core of what we do and
recommending Elation Sales
to hundreds of prospects.
We don’t need to do any
more marketing for the rest
of the year as a result of the
show and I expect to grow
the business even further.”
Karen Dunne-Squire,
Managing Director and
Creator of Elation Sales
WHAT WILL BE AT
SALES INNOVATION
EXPO?
• KNOWLEDGE AND SKILLS TO IMPROVE YOUR
SALES PERFORMANCE
• AN UNPARALLELED CHANCE TO SHOWCASE
THE LATEST TECHNOLOGY AND PRODUCTS
• ACCESS TO NETWORKING OPPORTUNITIES YOU
CANNOT FIND ANYWEHRE ELSE
• THE VERY BEST SUPPLIERS IN THE INDUSTRY TO
TAKE YOUR BUSINESS TO THE NEXT LEVEL
• AND MUCH, MUCH MORE
“This year, Top Sales World worked closely with Eddy and his team to
promote and contribute to the highly successful Sales Innovation Expo
2015. I have been immensely impressed with Eddy’s professionalism,
ambition and vision. Eddy is totally committed to ensuring that SIE
remains as the largest and most significant sales & marketing event in
Europe, and I am delighted that TSW will be working alongside him for
many years to come. The UK needs an event like this and I’m absolutely
delighted they’ve enjoyed so much success.”
Jonathan Farrington, CEO, Top Sales World
“We had a fantastic time at the show and had no hesitation for
rebooking for the next event as well as The Business Show in
December. The quality of visitor was unparalleled and we genuinely
took away leads that will convert into business for me. Hands down
the best event we do!”
Nicola Hartland, Managing Director of Xcel Sales Limited
“Sales Innovation Expo is the best event in Europe for aspiring sales
leaders who want more for their businesses, careers and teams!”
Dan Waldschmidt, Managing Director of CONNECT:ED Strategies

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VISITOR
ACQUISITION
When it comes to attracting sales professionals to the event,
no stone will be left unturned.
The PRYSM Marketing team are very experienced when it comes to marketing trade exhibitions to draw
attendees and will not only use every channel available they will also be consulting the most influential and
respected marketing figures in the world will be working on the conceptualization of the event.
ENTICING EVENT - FREE TO ATTEND
We’ve worked closely and tirelessly with the industry experts to create an outstanding programme of
seminars and workshops that the UK’s leading sales leaders will be compelled to attend and what’s more,
it’s free to attend! The marketing campaign has been designed to inform everybody within the industry is
informed about this event.
PARTNERS
We will be working with numerous partners to reach out to their relevant audiences from industry
magazines and popular websites to directory owners, social media group owners, key influencers and
networking groups. No stone will be left unturned when it comes to reaching out to this audience.
OUR DATA
We have a database of more than 15,000 sales professionals that we will be targeting with emails,
social media and printed collateral. These are visitors to other events that we have run so they are an
audience already receptive to attending trade events in London.
ONLINE ADVERTISING
A significant budget will be utilised for online targeting and retargeting. Our PPC experts will be tasked
with targeting relevant visitors through online advertising to entice them to register for the event.
CONTENT MARKETING
We will be working with experts and partners to ensure blogs, vlogs, thought pieces, podcasts, white
papers and more will hit the sales community to seek out content-hungry targeted attendees.t
SOCIAL MEDIA
Our social media team are working hard to launch and aggressively grow Linkedin and Twitter followings
that will engage attract a large relevant and engaged following. (other events like The Business Show
have more than 20k engaged followers and trended during the last two events).
We are also working with a number of key social media influencers and group owners, such as Jonathan
Farrington, CEO of Top Sales World, to accelerate our social media growth with the target audience.
PR
We will be working closely with our PR agency to create a buzz and noise around the event across the
industry press and further field.
MORE THAN A CONFERENCE
Visitors attend this event due to the unparalleled amount of content available all under one roof. The
unmissable seminar schedule, wide array of masterclasses, unique networking areas and plethora of
world-leading exhibitors make this event worth taking a day out of the office for.
DELEGATE AQUISITION TEAM
Our top 10% of visitors will be personally targeted by our delegate VIP team who will identify the top
visitors and invite them personally to attend. This will be done with phone calls, email, LinkedIn and a
relationship will be nurtured to ensure that the visitor is not only aware of the event but is helped all
the way through – whether that’s assistance with travel to the venue or help picking out relevant exhib-
itors and seminars to their specific needs. This team will be on hand for exhibitors to make use of too.

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WHO SHOULD
EXHIBIT?
If you supply products and services designed for the sales and marketing
sector then Sales Innovation Expo is where you should be exhibiting.
No other event provides the opportunity to engage with your target audience on a face-to-face basis to such
a scale. All attendees share an ambition to learn new ideas, connect with marketers, and find the resources
needed to elevate their marketing to the next level and win more business for their company. Exhibiting provides
countless benefits and opportunities, and by selling your business at Sales Innovation Expo, you’ll reap the huge
rewards through the contacts, work and profits that come through exhibiting.
AREAS OF EXHIBITING
• SALES MANAGEMENT SOFTWARE
• SALES TRAINING & QUALIFICATIONS
• SALESFORCE RECRUITMENT SOLUTIONS
• SALES INTELLIGENCE DATA OR INSIGHT
• COMMUNICATIONS PLATFORMS
• VIDEO CONFERENCING
• CALL CENTRE SERVICES
• IT INFRASTRUCTURE AND SUPPORT
• CRM & TECHNOLOGY
• LEAD GENERATION
• SALES INCENTIVES
• PRESENTATION SOFTWARE
• E-COMMERCE PLATFORMS
• MARKETING SERVICES
• MOBILE WORKFORCE SOLUTIONS
• MARKETING AUTOMATION
• DEMAND GENERATION
• MEASURING & ANALYTICS
• SEO & WEBSITE MANAGEMENT
• SOCIAL MEDIA MANAGEMENT TOOLS
• RELATIONSHIP MARKETING
• INTEGRATED MARKETING & SALES TOOLS
Exhibiting at Sales Innovation
Expo will ensure you:
Meet hundreds of your
targeted buyers face-to-face
over two days
Elevate your profile in a
hugely competitive market
Collect the highest quality
leads and generate sales
Launch new products or
services direct to the market
and gain instant feedback
from prospective buyers
Proactively build personal
relationships with your ideal
clients
Gather high class business
intelligence to keep you at
the forefront of your industry
sector
Take advantage of the
unparalleled networking
opportunities
If you supply any of the following services thaen you should be exhibiting at Sales Innovation Expo
I speak and attend shows regularly and this is one of the best
run with a passionate attentive team that care and focus on client
(exhibitor) care. The speaking slots I was given were well attended
& the show’s footfall was fantastic. I generated 50 strong leads for
our Franchise and over 100 leads for LinkedIn training or Coaching
that I have passed on / sold to my Franchisees. I’m chuffed and my
Franchisees are bowled over.
“ “
Andy Gwynn, Franchisor,
Coaches Coach & Trainer of 3 Degrees Social

8. 1514 www.salesinnovationexpo.co.uk www.salesinnovationexpo.co.uk
PACKAGE & COST
SHELL SCHEME STANDS
• Shell scheme stands are fully carpeted
and walled. Stand inclusive of fascia
name board and stand number.
• £435 plus VAT per square metre for shell
scheme stands
SPACE ONLY STANDS
• Space only stands are just that and
give you a blank
canvas to create something special
within that area.
• £415 plus VAT per square metre for
space only
*space only is available
from £415 per m2
PACKAGE INCLUDES:
• A Shell Scheme Stand
• A Dedicated Page On Our
Website (With Social Media
Amplification)
• An Entry Into Our Show Guide.
Your stand at the show will give you access
to meet marketing professionals face-to-
face. This is your space to personalise with
your branding to stand out from the crowd
and use to demonstrate the power of your
product or service to the visitors.
You will be given your own page on the
website to promote your products and seminar
slots. Your page can include up to 500
words, two product images, company logo,
stand number, link to your website, links to
your Twitter, LinkedIn and Facebook profile
pages, embedded videos and HTML based
customisation.
You will receive a 75-word listing including
your contact and website details in the
official event show guide. It is sent in hard
copy to the 8,000 pre-registered visitors
three weeks in advance of the event and
also emailed digitally to over 1.4 million
marketing professionals via our supporters,
partners and exhibitors.
We have a dedicated team for our social
media channels, who will work with you to
create a personal campaign to promote your
product or service to our followers through
Facebook, LinkedIn and Twitter.
STAND WEBSITE SHOW GUIDE SOCIAL MEDIA
INCLUDED IN THE PACKAGE FOR EVERY STAND

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ALTERNATIVE
OPPORTUNITIES
Our mission is to help you to achieve your marketing goals at the event. If there’s anything you’d like to do
for that all-important big impact on the audience, we can work with you to make it a reality. We’ve worked
with clients in the past to produce all kinds of creative branding solutions, from a giant red telephone in the
registration area to branded printed footsteps guiding visitors from a client’s masterclass to their stand. Anything
and everything is open to discussion and we would welcome the opportunity to work with you to find a solution
to your brand exposure aims.
“Sales leaders need to come
here to get to the top of the
pack or stay at the top of
the pack!”
Bryan McCrae, Founder of
Sales Motivations
“One of the best shows
focusing on sales I have ever
attended. Great keynote
speakers and valuable
insights into latest trends
and tools.”
Dr. Roger Hage, President
and Founder of Regenmaker
Consulting (Vienna)
SHOW SPONSORSHIP
Sponsorship of the Sales Innovation Expo is a unique opportunity
to establish a brand association and strong relationships early in
the journey of tomorrow’s blue chips. The two tiers of sponsorship
offer a range of opportunities to display your branding prominently
around the event and across the advertising campaign. Ask us for
more information.
ADVERTISING OPPORTUNITIES
Advertise your products and services to the entire audience and
incentivise them to visit your stand through the visitor’s digital show
guide which is emailed to every single person who registers for a
ticket to the event.
MASTERCLASSES
One way to guarantee pre-qualified leads and make a big branding
impact on the show is to host a masterclass, based on a proven
formula previously operated by Google, Yell, SAGE and Microsoft.
Unlike any other form of B2B marketing, there is no uncertainty.
These 30 minute hands-on interactive sessions run throughout the
day and allow you to demonstrate your products and expertise.
Masterclasses are the exhibition equivalent of pay-per-click
marketing and the price is on a ‘per seat’ basis, so you only pay for
as many hot prospects as you can take on.
For further information on how to get more involved with Sales Innovation Expo 2017 contact Eddy Lawrance
via eddy.lawrance@prysmgroup.co.uk or 07855019037

10. www.salesinnovationexpo.co.uk
To find out more about exhIbiting,
please contact Eddy Lawrance on
07855019037
eddy.lawrance@prysmgroup.co.uk
28 & 29
MARCH 2017
www.salesinnovationexpo.co.uk
SALES
INNOVATION
E X P O 2 0 1 7