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Who Do I Talk To Now? DIY User Research for Startups
1. Who Do I Talk To Now?
Who to talk to, what to ask, and what tools to use for DIY user research
Laura Klein
@lauraklein
laura@usersknow.com
http://www.usersknow.com
2. This talk is not for Experts
(well, not UX experts, anyway)
3. Fine, Whoâs It For Then?
âą Founders
âą Engineers
âą Product Managers
âą Marketing Managers
âą Peoplewho want to listen to their users,
but donât know where to start
4. Whatâs It About, Anyway?
Who to listen to
When to listen to them
What to ask them
7. Is This A Little Better?
Remote Unmoderated Written Feedback Finding Micro Usability
Moderated Testing Tests w/ Video & Surveys Participants Tests
LiveView
(mobile)
8. Wait, What Are Unmoderated Tests With Video?
Watch and Listen to Real People Using Your Application!
9. Wait, What Are Unmoderated Tests With Video?
Watch and Listen to Real People Using Your Application!
17. Whatâs So Great About Remote Testing?
âą Talk to more people, faster
âą Recruit from a larger pool of users
âą Find people all over the world
âą Reduce no-shows and recruiting costs
18. What About MY Needs?
Think about your scenarios now!
(You may be called on at the end of the presentation)
19. Great, What Sort Of Research Should I Do?
The type of research you do depends on what you have
to show users and what you want to learn.
21. You Want To Know...
âą Is my idea any good?
âą Will anybody actually buy this?
âą Does this solve a problem for anybody?
22. You Should Talk To...
âą Competitorsâ Customers
âą Potential Customers (best guess)
âą Personas
23. You Should Ask...
What made you decide
What do you like about
to do it this way?
your solution?
Whatâs missing?
What are you currently doing?
What else have you What do you hate about
tried? your solution?
Whatâs your problem? If you could change
something, what would it be?
Will you show me?
26. You Want To Know...
âą Do people get what this is?
âą How do people react to different
implementations of this idea?
âą Does this solve any of the problems we
identiïŹed earlier?
27. You Should Talk To...
âą Competitorsâ Customers
âą Customers (acquired from landing page tests)
âą Potential Customers (best guess)
âą Personas
28. You Should Ask...
What do you think is
What would you do if you going on here?
saw this? Whatâs missing?
What do you think this is?
Which of these sketches do
What do you think you you like best?
could do with this?
If you could change
How does this compare to something, what would it be?
what you currently use?
29. You Can Use...
Micro Remote
Usability Tests Usability Tests
31. You Want To Know...
âą Can people use this?
âą Where do people get lost?
âą What arenât people understanding?
32. You Should Talk To...
âą Customers (acquired from landing page tests)
âą Competitorsâ Customers
âą Potential Customers (best guess)
âą Personas
âą People with Right Level of Tech Savvy (for usability)
33. You Should Ask...
What do you think is
What would you do if you going on here?
saw this? Anything you like about this?
How would you perform a task?
Anything you hate about this? Anything particularly
confusing about this?
Whatâs missing?
If you could change
How does this compare to something, what would it be?
what you currently use?
36. You Want To Know...
âą How are people actually using this?
âą Why do the metrics look like that?
âą What are the problems people are
having in the real world?
37. You Should Talk To...
âą New Customers
âą Retained Customers (in all categories)
âą Competitorsâ Customers
âą Potential Customers (best guess)
âą Potential Customers (in different groups)
38. You Should Ask...
Is there anything that doesnât
What do you think is work as expected?
going on here?
Anything you like about this?
How do you use this?
Anything you hate about this? Anything particularly
Will you show me? confusing about this?
Whatâs missing?
If you could change
How does this compare to something, what would it be?
other things youâve used?
43. You Should Never Ever Ask (in Any Stage)...
Donât you hate this? Donât you love this?
WHAT IS WRONG WITH
YOU???
Isnât this a cool product?
Would you use this feature
Iâm about to explain to you in Would you use this product to
excruciating detail? solve this problem Iâve just
explained to you in
excruciating detail?
44. Those Tools Again...
Remote Unmoderated Written Feedback Finding Micro Usability
Moderated Testing Tests w/ Video & Surveys Participants Tests
LiveView
(mobile)
46. Free Stuff And Stuff To Read
âą First
25 People to sign up for UserTesting.com get a free test
with the code: web20expo - use by 4/16
âą When to Use Which User Experience Research Methods
âą User Research Tips
âą 24 Usability Test Tools