ASID Wisconsin Career Day - March 6, 2015
“Make Your Mark with Social Media” Laura Gainor
The social media landscape is ever-changing, so how will you make your mark against other job candidates in a competitive job market? With Laura Gainor’s experience marketing for some of America’s largest brands and being recognized as a personal branding expert, her presentation will give you the necessary tools to help you create or improve your online presence.
Make Your Mark with Social Media - ASID Career Day
1. Adworkers.com
ASID Career Day - March 6, 2015
Make Your Mark with
Social Media
Laura Gainor
Executive Director
United Adworkers
2. about laura gainor
Executive Director, United Adworkers
Milwaukee’s Premier Advertising Club
!
Social Media & Digital Marketing
Consultant
!
LinkedIn.com/in/LauraGainor
@LauraGainor - @UnitedAdworkers
6. google your name
❖ Employers ARE going to
search for your name.
❖ What are the top results?
❖ What pictures or content is
included?
❖ Do you have content shared
that showcases your expertise?
❖ What should you delete?
7. Adworkers.com
build your online presence
personal
be aware of
what you post
strong
visuals
videos
blog
content
professional
networking
@useyourname
8. where do you start?
❖ What is my brand?
❖ What are my goals?
❖ How can my expertise help
others?
❖ How do I want to represent
myself?
9. brand your channels
❖ Use your name as the
username.
❖ If your name is too common,
use a middle initial.
❖ Do not use numbers or __.
❖ Use the same photo.
❖ Good quality, non-pixellated.
10. know your audience
❖ Who are you trying to engage
with?
❖ What is your voice on each
specific channel?
❖ How are you engaging with
your contacts?
❖ What is the quality of the
content you’re sharing?
Frequency?
11. What is “content”?
❖ Share articles and advice from
experts/publications you admire
in your field.
❖ Showcase recent projects.
❖ Blog about topics that showcase
your thought leadership.
❖ Provide book reviews on
Amazon and similar sites.
❖ Post photos.
12. constantly grow your network
❖ After you meet someone,
connect with them on
LinkedIn.
❖ Send a hand-written note.
❖ Follow industry experts on
Twitter.
❖ Engage with contacts on a
regular basis.
19. paper resume vs. virtual resume
❖ Go beyond the paper resume.
❖ How can you creatively present
your portfolio/resume?
❖ Take advantage of the ASID
Mentorship Program. Ask for
advice from professionals.
❖ Showcase your skills and
expertise virtually.
20. Provide Ideas During the interview
❖ Do your research before going
into an interview.
❖ What are some of their current
projects they’re working on?
❖ Prepare a virtual resume and
include a few idea slides for
the company you’re
interviewing with.
❖ But DO NOT insult any work.
23. #HireMe 7 day Challenge
❖ What if you had 7 days to
create a compelling virtual
resume/presentation?
❖ I need an interior designer to
remodel my home.
❖ You are challenged to submit a
creative application, due on
Friday, March 13th, 2015.
❖ How will you differentiate
yourself?
24. #HireMe 7 day Challenge
❖ Send your submission via
email:
❖ laura@adworkers.com
❖ The top three (3) submissions
will be featured on my blog.
❖ Remember, it doesn’t have to
just be a presentation. Think
outside the box.
❖ Good luck!