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Cumbria Under Construction

Bids               that   Win
                          martin brown
         martin brown
e: fairsnape@gmail.com
         t: @fairsnape
Built Environment
Industry Today
                martin brown
Budad
 rntn
    l
D fitn
 e io
  in                  1987
"Sustainable
development meets
the needs of the
present without
compromising the
ability of future
generations to meet
their own needs."
how did we get to 2012
                 and still be talking
                   about these issues




 “We can’t solve today’s problems
by using the same kind of thinking
 we used when we created them.”
We want better communication
The world is connected
The world is transparent
The world is carbon aware




                            Changing Behaviour



                                  constructco2.com
The world loves to share ...




                         creativecommoners
The world finds services online ...
Architect Map
The world seeks innovation
and differentiation
BIM

The World is Collaborative
And digital ...
The world is becoming
socially responsible
The world is Eco-Refitting

And seeking Living Buildings ...
Star Gazing


                           Innovative

               Solid and Reliable

Grounded
martin brown             e: fairsnape@gmail.com     t: @fairsnape
And Next?




   anonymouscollective
Clients requirements are
 becoming increasingly
     sophisticated.

 What have you done
    differently?
Cumbria Under Construction

Bids               that   Win
                          martin brown
         martin brown
e: fairsnape@gmail.com
         t: @fairsnape
BID SUCCESS
                                              FOUR STEP PROGRAMME

       PLAN ... to win work

       DO ... producing winning bids

       CHECK ... monitor performance

       ACT ... learn and improve

martin brown         e: fairsnape@gmail.com                 t: @fairsnape
How much time
 do you spend on Bidding?

  What are your bid costs?

What is your success rate?
you don’t win
work a tender sta
      t          ge


         who does?
those who delight clients
                      and
a better tha the others
 re         n
PQQ Winners plan to win

               Have Customer/Market Intelligence
                        Are well informed and visible
                                  Have sound Bid Process
                 Have Supply Chain common goals
                                             Articulate evidence
                                    Are a Fit Organisation
                      Innovate and offer solutions

                                             have ‘extra zap’
martin brown        e: fairsnape@gmail.com                  t: @fairsnape
+
               D o you            ZAP energy
                           Or
                                  -
                D o you            SAP energy

martin brown      e: fairsnape@gmail.com    t: @fairsnape
Q What's your Differentiator?
martin brown         e: fairsnape@gmail.com   t: @fairsnape
Your Differentiator
  Competitive strengths




                                                   Hard to copy

martin brown              e: fairsnape@gmail.com                  t: @fairsnape
Your Differentiator
  Competitive strengths




                                                 Organisational
                                                   structure


                                     Processes



                          Products and
                            Services

                                                                              Hard to copy

martin brown                                         e: fairsnape@gmail.com                  t: @fairsnape
ls
   Your Differentiator                                                        we
                                                                           Je
                                                                     ro wn                    Values and

                                                                   rC
                                                                                               the way

                                                              ou
                                                                                             people work
                                                             Y                                 together

                                                                                   People
  Competitive strengths




                                                                   Suppliers and
                                                                    Customers



                                                 Organisational
                                                   structure


                                     Processes



                          Products and
                            Services

                                                                              Hard to copy

martin brown                                         e: fairsnape@gmail.com                          t: @fairsnape
“Getting SELECTED not
                  DE-SELECTED ”




martin brown          e: fairsnape@gmail.com   t: @fairsnape
expression of interest
                         the Bid Process
        PQQ

 Stage 1 - technical

   Stage 2 - cost

     Interviews

  Preferred Bidder

      WINNER
Bid Traps
    How to deselect yourself




martin brown      e: fairsnape@gmail.com   t: @fairsnape
Bid Traps
                               How to deselect yourself




    Not Understanding
    the Bid, assessment,
    scoring, weighting …




martin brown     e: fairsnape@gmail.com           t: @fairsnape
0 - Unacceptable
          1 - Very weak - almost unacceptable
          2 - Weak - well below expectations
          3 - Poor - below expectations
          4 - Satisfactory but below expectations
          5 - Meets expectations
          6 - Slightly exceeds expectations
          7 - Good well above expectations
          8 - Very good
          9 - Outstanding
          10 - Exceptional

martin brown            e: fairsnape@gmail.com   t: @fairsnape
Bid Traps
                               How to deselect yourself




    Not answering the questions
    All the question parts


                You don’t get points for blanks


martin brown     e: fairsnape@gmail.com           t: @fairsnape
Bid Traps
                                 How to deselect yourself




     No or little Evidence

     Riding on 'others' Evidence




martin brown       e: fairsnape@gmail.com           t: @fairsnape
Winners articulate
               evidence


                                                   Evidence
                                                   Evidence
                                                   Evidence



    Anecdotal                                    Comprehensive
    Questionable            Believable                  Compelling




martin brown            e: fairsnape@gmail.com              t: @fairsnape
Bid Traps
                                 How to deselect yourself




    Questionable
    Response




martin brown       e: fairsnape@gmail.com           t: @fairsnape
… transparency




               Bid …In Practice … Online




martin brown            e: fairsnape@gmail.com   t: @fairsnape
Bid Traps
                               How to deselect yourself




    Poorly Structured
    Response




martin brown     e: fairsnape@gmail.com           t: @fairsnape
Bid Traps
                               How to deselect yourself




    Not a team
    Response




martin brown     e: fairsnape@gmail.com           t: @fairsnape
Bid Traps
                             How to deselect yourself




    Unclear
    Response




martin brown   e: fairsnape@gmail.com           t: @fairsnape
Bid Traps
                                    How to deselect yourself




    Unclear
    Response




martin brown   e: fairsnape@gmail.com               t: @fairsnape
Bid Traps
                                How to deselect yourself


    Too Long

    Too Short

    Word Limits



martin brown      e: fairsnape@gmail.com           t: @fairsnape
Bid Traps
                                 How to deselect yourself


    Difficult to navigate

    Hard to read

    Not easy for assessor



martin brown       e: fairsnape@gmail.com           t: @fairsnape
Bid Traps
                                How to deselect yourself




    Familiarity



                                     Don’t Assume

martin brown      e: fairsnape@gmail.com           t: @fairsnape
Bid Traps
                               How to deselect yourself

    Copy Cat

    Copied from other bids

    Copied from websites




martin brown     e: fairsnape@gmail.com           t: @fairsnape
Bid Traps
                                 How to deselect yourself




    No Independent Review

    Silly Errors




martin brown       e: fairsnape@gmail.com           t: @fairsnape
Throwing it away at the end
               I nterviews a Presenta
                            nd       tions




martin brown          e: fairsnape@gmail.com   t: @fairsnape
Using Feedback




martin brown    e: fairsnape@gmail.com   t: @fairsnape
W r it t e n
                           M e e t in g s
               F e e d b a c k E ve nts

                             In d e p e n d e n t




martin brown       e: fairsnape@gmail.com           t: @fairsnape
Review - T rends
   … over la 5 PQ Q ’s ?
            st
                                                    Overall

                                                    Subj Area
                                                       ect   s

                                                    Q uestions




martin brown               e: fairsnape@gmail.com                t: @fairsnape
Review - SWOT




martin brown        e: fairsnape@gmail.com   t: @fairsnape
Review - SWOT
                       M easured CO2
                       T op score on ‘people’



                       N o CSR Stra tegy
                       N o Sub Contra I nput
                                      ctor



                       Client insight to CSR (localism)
                       Client wa to understa our CO2 ca
                                  nts         nd        lc



                       Our S/C writing for competitor bids
                       B a publicity on current j for client
                          d                     ob




martin brown        e: fairsnape@gmail.com                     t: @fairsnape
Act I mproving Future B ids

               Improve Practice

               Improve Best Practice Capture

               Improve Articulation

               Improve Submission

martin brown                e: fairsnape@gmail.com   t: @fairsnape
Act - Visibility




                                  Who is amplifying your message

                                  Who is damaging your image




martin brown                 e: fairsnape@gmail.com       t: @fairsnape
Do your bids inspire?

                           +
               D o you          ZAP energy
                                   Or

                               -
                D o you         SAP energy
                                Are your bids hard work?


martin brown             e: fairsnape@gmail.com       t: @fairsnape
Using

social media
       In bidding
Why use
                                                social
               Keeping Informed                media

               Being Visible

               Conversations that lead to Relationships

               Innovate

               Collaborative Bid writing

               Winning Work


martin brown         e: fairsnape@gmail.com         t: @fairsnape
“If we don’t get this
right Gen X and Gen Y
won’t want to work for
us but they will want to
work for someone else”




“you cant hide
anything from us … we
are to social media
savvy”
Web Project Sheets
                                       Links to
                                       Building / Facilities website
                                       Innovative solutions
                                       Client website
                                       Contractor website
                                       Supply Chain links
                                       Project Blogs + Images
                                       Google Maps

                                       QR Code
                                       (for accessing online info from printed version)


                                     Allow
                                     Feedback
M pr oj ect sheet s com al ive again RSS
 ake                   e
                                     Sharing onwards

martin brown                e: fairsnape@gmail.com                            t: @fairsnape
What is   your response           to social media?
          What is your Clients?
Support Sessions:

               Wining Work
                Green Deal
 Construction Improvement
   Sustainability and CSR
Understanding Social Media
                     martin brown
            e: fairsnape@gmail.com
                     t: @fairsnape

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CREAConstructionEvent: Bids That Win by Fairsnape

  • 1. Cumbria Under Construction Bids that Win martin brown martin brown e: fairsnape@gmail.com t: @fairsnape
  • 2.
  • 4. Budad rntn l D fitn e io in 1987 "Sustainable development meets the needs of the present without compromising the ability of future generations to meet their own needs."
  • 5. how did we get to 2012 and still be talking about these issues “We can’t solve today’s problems by using the same kind of thinking we used when we created them.”
  • 6. We want better communication
  • 7. The world is connected
  • 8. The world is transparent
  • 9. The world is carbon aware Changing Behaviour constructco2.com
  • 10. The world loves to share ... creativecommoners
  • 11. The world finds services online ... Architect Map
  • 12. The world seeks innovation and differentiation
  • 13. BIM The World is Collaborative
  • 15. The world is becoming socially responsible
  • 16. The world is Eco-Refitting And seeking Living Buildings ...
  • 17. Star Gazing Innovative Solid and Reliable Grounded martin brown e: fairsnape@gmail.com t: @fairsnape
  • 18. And Next? anonymouscollective
  • 19. Clients requirements are becoming increasingly sophisticated. What have you done differently?
  • 20. Cumbria Under Construction Bids that Win martin brown martin brown e: fairsnape@gmail.com t: @fairsnape
  • 21. BID SUCCESS FOUR STEP PROGRAMME PLAN ... to win work DO ... producing winning bids CHECK ... monitor performance ACT ... learn and improve martin brown e: fairsnape@gmail.com t: @fairsnape
  • 22. How much time do you spend on Bidding? What are your bid costs? What is your success rate?
  • 23. you don’t win work a tender sta t ge who does?
  • 24. those who delight clients and a better tha the others re n
  • 25. PQQ Winners plan to win Have Customer/Market Intelligence Are well informed and visible Have sound Bid Process Have Supply Chain common goals Articulate evidence Are a Fit Organisation Innovate and offer solutions have ‘extra zap’ martin brown e: fairsnape@gmail.com t: @fairsnape
  • 26. + D o you ZAP energy Or - D o you SAP energy martin brown e: fairsnape@gmail.com t: @fairsnape
  • 27. Q What's your Differentiator? martin brown e: fairsnape@gmail.com t: @fairsnape
  • 28. Your Differentiator Competitive strengths Hard to copy martin brown e: fairsnape@gmail.com t: @fairsnape
  • 29. Your Differentiator Competitive strengths Organisational structure Processes Products and Services Hard to copy martin brown e: fairsnape@gmail.com t: @fairsnape
  • 30. ls Your Differentiator we Je ro wn Values and rC the way ou people work Y together People Competitive strengths Suppliers and Customers Organisational structure Processes Products and Services Hard to copy martin brown e: fairsnape@gmail.com t: @fairsnape
  • 31. “Getting SELECTED not DE-SELECTED ” martin brown e: fairsnape@gmail.com t: @fairsnape
  • 32. expression of interest the Bid Process PQQ Stage 1 - technical Stage 2 - cost Interviews Preferred Bidder WINNER
  • 33. Bid Traps How to deselect yourself martin brown e: fairsnape@gmail.com t: @fairsnape
  • 34. Bid Traps How to deselect yourself Not Understanding the Bid, assessment, scoring, weighting … martin brown e: fairsnape@gmail.com t: @fairsnape
  • 35. 0 - Unacceptable 1 - Very weak - almost unacceptable 2 - Weak - well below expectations 3 - Poor - below expectations 4 - Satisfactory but below expectations 5 - Meets expectations 6 - Slightly exceeds expectations 7 - Good well above expectations 8 - Very good 9 - Outstanding 10 - Exceptional martin brown e: fairsnape@gmail.com t: @fairsnape
  • 36. Bid Traps How to deselect yourself Not answering the questions All the question parts You don’t get points for blanks martin brown e: fairsnape@gmail.com t: @fairsnape
  • 37. Bid Traps How to deselect yourself No or little Evidence Riding on 'others' Evidence martin brown e: fairsnape@gmail.com t: @fairsnape
  • 38. Winners articulate evidence Evidence Evidence Evidence Anecdotal Comprehensive Questionable Believable Compelling martin brown e: fairsnape@gmail.com t: @fairsnape
  • 39. Bid Traps How to deselect yourself Questionable Response martin brown e: fairsnape@gmail.com t: @fairsnape
  • 40. … transparency Bid …In Practice … Online martin brown e: fairsnape@gmail.com t: @fairsnape
  • 41. Bid Traps How to deselect yourself Poorly Structured Response martin brown e: fairsnape@gmail.com t: @fairsnape
  • 42. Bid Traps How to deselect yourself Not a team Response martin brown e: fairsnape@gmail.com t: @fairsnape
  • 43. Bid Traps How to deselect yourself Unclear Response martin brown e: fairsnape@gmail.com t: @fairsnape
  • 44. Bid Traps How to deselect yourself Unclear Response martin brown e: fairsnape@gmail.com t: @fairsnape
  • 45. Bid Traps How to deselect yourself Too Long Too Short Word Limits martin brown e: fairsnape@gmail.com t: @fairsnape
  • 46. Bid Traps How to deselect yourself Difficult to navigate Hard to read Not easy for assessor martin brown e: fairsnape@gmail.com t: @fairsnape
  • 47. Bid Traps How to deselect yourself Familiarity Don’t Assume martin brown e: fairsnape@gmail.com t: @fairsnape
  • 48. Bid Traps How to deselect yourself Copy Cat Copied from other bids Copied from websites martin brown e: fairsnape@gmail.com t: @fairsnape
  • 49. Bid Traps How to deselect yourself No Independent Review Silly Errors martin brown e: fairsnape@gmail.com t: @fairsnape
  • 50. Throwing it away at the end I nterviews a Presenta nd tions martin brown e: fairsnape@gmail.com t: @fairsnape
  • 51. Using Feedback martin brown e: fairsnape@gmail.com t: @fairsnape
  • 52. W r it t e n M e e t in g s F e e d b a c k E ve nts In d e p e n d e n t martin brown e: fairsnape@gmail.com t: @fairsnape
  • 53. Review - T rends … over la 5 PQ Q ’s ? st Overall Subj Area ect s Q uestions martin brown e: fairsnape@gmail.com t: @fairsnape
  • 54. Review - SWOT martin brown e: fairsnape@gmail.com t: @fairsnape
  • 55. Review - SWOT M easured CO2 T op score on ‘people’ N o CSR Stra tegy N o Sub Contra I nput ctor Client insight to CSR (localism) Client wa to understa our CO2 ca nts nd lc Our S/C writing for competitor bids B a publicity on current j for client d ob martin brown e: fairsnape@gmail.com t: @fairsnape
  • 56. Act I mproving Future B ids Improve Practice Improve Best Practice Capture Improve Articulation Improve Submission martin brown e: fairsnape@gmail.com t: @fairsnape
  • 57. Act - Visibility Who is amplifying your message Who is damaging your image martin brown e: fairsnape@gmail.com t: @fairsnape
  • 58. Do your bids inspire? + D o you ZAP energy Or - D o you SAP energy Are your bids hard work? martin brown e: fairsnape@gmail.com t: @fairsnape
  • 59. Using social media In bidding
  • 60. Why use social Keeping Informed media Being Visible Conversations that lead to Relationships Innovate Collaborative Bid writing Winning Work martin brown e: fairsnape@gmail.com t: @fairsnape
  • 61.
  • 62. “If we don’t get this right Gen X and Gen Y won’t want to work for us but they will want to work for someone else” “you cant hide anything from us … we are to social media savvy”
  • 63. Web Project Sheets Links to Building / Facilities website Innovative solutions Client website Contractor website Supply Chain links Project Blogs + Images Google Maps QR Code (for accessing online info from printed version) Allow Feedback M pr oj ect sheet s com al ive again RSS ake e Sharing onwards martin brown e: fairsnape@gmail.com t: @fairsnape
  • 64. What is your response to social media? What is your Clients?
  • 65. Support Sessions: Wining Work Green Deal Construction Improvement Sustainability and CSR Understanding Social Media martin brown e: fairsnape@gmail.com t: @fairsnape

Editor's Notes

  1. Two examples of each
  2. Ask for group to fill in gaps between announcement and winners
  3. What do think is exceptional in your organisation?
  4. And don’t forget. We’re listening – we may even talk about you.