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! “The Anthropologist brings new 15 ideas on how to generate new ideas

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!
“The Anthropologist brings new learning
and insights into the organization by
observing human behavior and developing
a deep understanding of how people
interact physically and emotionally with
products, services, and spaces.”- The Ten
Faces of Innovation by Tom Kelley and
Jonathan Littman
2. GET IN THE HABIT OF
OBSERVATION AND EMBRACE
THE ANTHROPOLOGIST PERSONA

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