Almost half of all consumers now listen to radio online. Maine small business owners should know the facts.

1. 7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
Seven Things Every
Maine Small
Business Owner
Needs To Hear About
Online Radio

2. 7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Listened To Online Radio in Last MonthAlmost Half of
Consumers Now Listen
To Radio Online Every
Month

3. 7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
0%
5%
10%
15%
20%
25%
30%
35%
40%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Listened To Online Radio in Last Week36% of Consumers Now
Listen To Radio Online
Every Week

4. 7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
0:00
2:24
4:48
7:12
9:36
12:00
14:24
2008 2009 2010 2011 2012 2013 2014
Hours: Minutes Listening To Online Radio Each WeekConsumers Devote 13
Hours Every Week
Listening To Online
Radio

5. 7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
0%
10%
20%
30%
40%
50%
60%
70%
80%
12-24 25-54 55+
% By Age Group Who Have Listened To Online Radio Last Month
Half of 25-54 Year Old
Consumers Listen To
Online Radio Every
Month

6. 7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
75% of Consumers Say
Commercials Are A Fair
Way To Enjoy Free
Online Radio
Yes No
Would you say listening to commercials is a fair price to pay for
free programming on the internet?

7. 7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
Over-The-Air AM/FM
Radio Is Still The
Dominant In-Car Media
Yes No
0% 20% 40% 60% 80% 100%
Over Air Radio
CD Player
MP3 Player
Satellite Radio
Online Radio
% Who Currently Ever Use In Primary Car

8. 7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
AM/FM Radio Is Still The
Medium Where
Consumers Discover
New Music
Yes No
0% 20% 40% 60% 80%
AM/FM
Friends
You Tube
Pandora
Facebook
iTunes
Satellite
Spotify
% Who Ever Use Each Source To Keep Up-To-Date With Music

9. 7 Things Maine Business Owners Need To Hear About Online Radio
www.PortlandRadioGroup.com
Source: The Infinite Dial 2014. Edison
Research & Triton Digital.
• In January/February 2014, Edison Research conducted a
national telephone survey of 2023 people aged 12 and
older using random digit dialing techniques.
• Survey Offered in both English and Spanish languages
• Both landlines and cell phones were called
• Data Weighted to national 12+ population figures
• This is the 22nd study in the series dating to 1998
• These studies provide digital platforms and their impact
on the media landscape based on self-reported consumer
behaviors and attitudes.
• More information at: www.edisonresearch.com