1. Typical
Business Building
Approach Followed by
Larry Eveslage
July 2013
Larry Eveslage
300 Waterford Ct
Southlake, TX 76092
817-874-9367

2. Overview
• Situation Analysis
• Define Market Potential
- SWOT Analysis Current and Growth Markets
• SWOT Analysis Major Potential Customers All Markets
• Summary Major Potential Customers
• SWOT Analysis Client’s Industry Position
• SWOT Analysis Each Major Competitor All Markets
• Summary Major Competitors
• Develop Breakout Growth Strategy and Execute
• Process Summary

3. Situation Analysis
• Strategic Growth Plan in place and current?
• Unique Selling Proposition Identified and Promoted
effectively
• Analysis of Go to Market Strategy and Plan to Execute
• Analysis Sales Pipeline
• Review of recent Wins and Losses/ Lessons Learned
• Analysis of Current Trends
• Analysis of Current Team
• Identify Obstacles to Growth
• Summary Current State

4. SWOT Analysis
Current Served Market
Strengths Weaknesses
• ? • ?
Opportunities Threats
• ? • ?

5. SWOT Analysis
Growth Markets
Strengths Weaknesses
• ? • ?
Opportunities Threats
• SIC Codes • ?

6. SWOT Analysis Major Potential
Customers
Strengths Weaknesses
• ? • ?
Opportunities Threats
• ? • ?

7. Summary Major Potential
Customers
• ?

8. SWOT Analysis
Client
Strengths Weaknesses
• ? • ?
Opportunities Threats
• ? • ?

9. SWOT Analysis
Major Competitors
Strengths Weaknesses
• Annual Sales
• Business type
• Major customers
• How they go to market
• Price Levels
• Customer Perception
Opportunities Threats
• ? • ?

10. Summary Major Competitors
• Regional
• National

11. Develop & Execute
Breakout Growth Strategy
• Unique Selling Proposition promoted effectively
• Target Markets defined
• Broad based Communications plan to promote Growth
Plan
• Demand Generation Plan
• Key Account Plans

12. Process Summary
• Reviewed Situation
• Reviewed Total Market Potential
• Reviewed Potential Customers
• Reviewed Client’s Industry position
• Reviewed Competitors
• Developed Breakout Growth Strategy
• Then, Prioritize Targets of Opportunity
• Develop and Execute Key Account Plans to win sales with
top 5 targets
­ Detailed Strategy for each specific customer
• Who, What, When, Where, Why, and How

13. Larry Eveslage has theLarry Eveslage has the
UniqueUnique Qualifications and Expertise
to Find and Develop
Strategic Growth Paths
Larry Eveslage
300 Waterford Ct
Southlake, TX 76092
817-874-9367