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Social Media overview

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Lara Kretler
Lara Kretler

A social media overview for the business and community leaders of Dublin, Ohio

BusinessTechnology
1 of 37
SOCIAL MEDIA FOR DUBLIN 11/5/08
[object Object],[object Object],[object Object],[object Object],[object Object],TODAY’S DISCUSSION
 
18% 25% 12% 25% 48% 44%
Projected growth of CGM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communications landscape ,[object Object],[object Object],[object Object],[object Object],[object Object]
Continuing evolution ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Social media guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object]
Basic social media strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Top 10 reasons to monitor social media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Top 10 reasons to monitor social media ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Social search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object]
The big picture
The big picture
Takes one to know one ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Top social networking sites ,[object Object],[object Object],[object Object],[object Object],[object Object]
Niche social sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online reputation management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal brand management ,[object Object],[object Object],[object Object],[object Object]
CASE STUDIES
Experience Columbus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Caminito Argentinean Steakhouse ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GETTING STARTED
Joining the conversation: Listen ,[object Object],[object Object],[object Object],[object Object]
Joining the conversation: Engage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Four Stages of Engagement I. Listen IV. Evaluate III. Contribute II. Participate
[object Object],[object Object],[object Object],[object Object],[object Object],Contributing to the community
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measurement tools
Benefits of social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Seven things to take away
QUESTIONS? [email_address] @LaraK on Twitter Blog at www.larakretler.com 614-383-1618 (w) 937-271-9151 (c)
 

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