1. EMPOWERMENT TECHNOLOGIES
Principles of Visual Message and Design using
Infographics
By: Lany Lyn B. Magdaraog
Colegio de San Lorenzo Ruiz de Manila of Northern Sam

2. What Exactly is an Infographic?
 Information graphics or infographics are used to represent
information, statistical data, or knowledge in a graphical manner
usually done in a creative way to attract the viewers
attention. Infographics make complex data become more visually
appealing to an average user.
 An effective infographic grabs your attention and keeps it just
long enough to deliver an important message or teach you
important information. A well-known example would be simple
yet effective road signs. Widescreen adds drama to graphics and
images.

3. SAMPLE OF AN
INFOGRAPHIC

4. PARTSOFAN
INFOGRAPHIC
THE
CONTENT
This includes
the text,
statistics, time
frames and
references.
THE
KNOWLEDGE
This refers to
the facts and
conclusions to
convey the
overall message
or story.
THE VISUAL
This refers to the colors, graphics
and icons used in designing the

5. PRINCIPLES IN CREATING
INFOGRAPHICS
BE
UNIQUE
 One of the most important aspects of designing an effective
infographic is to make it engaging and memorable with a unique
twist on something that everyone can relate to.
 You need to design something unique that will capture the
attention of the audience you are seeking to draw in. Using
something unexpected in an ordinary bar graph, for instance,
will draw interest and get your point across.

7. KEEP IT
SIMPLE
 Even though you want to shoot for interesting and
unique, don’t throw in so much detail and extraneous
information that the audience is overwhelmed by
everything going on in your infographic
 Remember that in today’s busy world, so much
information is available that when people see too much
to digest and comprehend quickly, they are probably
going to turn away or click somewhere else because it
looks too complicated to be worth their time.

9. BE CREATIVE AND
BOLD
 For a truly impactful design that gets your message
across, it’s important to make sure that your main
message is bold and obvious. It also needs to be
creative enough to just give it that special little twist.
 You can perhaps use shapes or images in place of
some of the letters or words to emphasize meaning.
Simple, bold creativity is your key to grabbing
attention quickly and getting your message across
with effective infographics.

11. LESS IS
MORE
 Keeping your text minimal will most likely produce more impact
than a page full of words.
 Your goal is to entice them to stop scrolling and look at your
infographic. An effective image will grab the attention of the
audience with something as simple as an effectively displayed
word that makes them stop and read the important information
below it.
 Remember that you want to capture the attention of your
audience, make your statement, and entice them to click
“share”. Make sure your message gives them some piece of
interesting information that will not be easily forgotten.

13. THE FORTUNE IS IN THE
FORWARDING
 The final and most important thing you want from an effective
infographic is a simple way for people to share it with their
friends. Be sure to include links reminding people that they want
their friends to enjoy the information they have just found.
 Make sure that forwarding can be done in only a couple of clicks.
If it gets too complicated, most people will close the box and
move on to something else.
 Never forget that your biggest harvest of unique visitors and
audiences will come as everyone passes your infographic around
with the magic of internet forwarding.

16. The Types Of Charts Most
Commonly Used In Infographics
1. Pie chart
2. Bar graphs
3. Column graphs (easiest way to compare
data)
4. Line charts

18. IMPORTANCE OF
INFOGRAPHICS
 Can easily catch your audience attention
 Can increase your brand awareness
 Can make your content really viral
 Can increase your search marketing results
 Can increase your subscribers and followers
 Portable and easily embeddable
 Can make your content more understandable
 Can expand beyond digital marketing
 Position you as an expert